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Informatica CloudSAP/Salesforce.com Integration

Rob Gaynor, Account Executive

Mark Murray, Cloud Presales

Carlos Clavel, Corporate Sales Manager

March 9, 2012

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Agenda

• SAF Holland Review

• Informatica Cloud Overview

• Demonstration

• Next Steps

• Appendix

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SAF Holland Requirements and Criteria

• Migrate and synchronize SAP account, contact, customer, opportunity and sales data to Salesforce.com

• Phase II: push product information from SAP to Salesforce.com and automate opportunity creation from Salesforce.com to SAP

• Cross reference SAP customer numbers to accounts already created in Salesforce.com (avoid duplicate information and establish appropriate hierarchy).

• Batch and Real Time requirements

Tangible Gains of SAP/Salesforce.com Integration• Reduce cost of interfacing SAP with Salesforce.com

• Average of 16 hours per week being spent on coding integration between Salesforce.com and SAP

• Marketing analysts are being tasked with dual entry (Doug)

• Keep the sales guys out SAP

• Stay away from custom coding

• Create a single customer hub for mobile sales team

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Agenda

• SAF Holland Review

• Informatica Cloud Overview

• Demonstration

• Next Steps

• Appendix

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Completing SMART’s Core Integration Platform

InformaticaCloud

InformaticaCloud Platform

ApplicationAdministrators

Integration Developers

PowerExchange

PowerCenter

Migrate Sync Monitor

Validate Replicate

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Primary Cloud Integration Use Cases:

Your Company

Migrate Sync Monitor ReplicateValidate

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#1 by Customer Count #1 by Data Processed

www.appexchange.com

Proven Platform to Support SMART Initiatives

#1 by Connectivity

www.informaticamarketplace.com

1,500+ companies 20B+ transactions/month

#1 by Customers/Analysts

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SAP Integration

CHALLENGE• 1,500-seat Salesforce

deployment to attract, grow, and retain customers

• 360-degree customer profile initiative complete only through on-premise and CRM integration

• Synchronization complete in quick and cost effective manner

SOLUTION• Sales Cloud and Service

Cloud data synchronization with SAP R3 and SAP Business Warehouse

• Bi-directional integration completed in 8 weeks with minimal resources from IT team

RESULTS• Holistic, global view of key

dentistry stakeholders

• 85% reduction in data integration time

• Streamlined customer support cases within Service Cloud to increase productivity, sales

• Maximized Salesforce investment and supported aim to achieve 95% user login

“Informatica is helping Nobel Biocare increase productivity…

and make the organization more successful and more profitable.”

- Jean-Marie Schmid, Global Customer Value Management

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Informatica Cloud for SAP

Informatica provides the most comprehensive SAP connectivity by supporting six SAP application level interfaces and Web services.

SAP Connectivity Options: ABAP, IDOC, BAPI, DMI, BCI, SAP BI, Web services

Customer References

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Agenda

• SAF Holland Review

• Informatica Cloud Overview

• Demonstration

• Next Steps

• Appendix

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On Premise

Exec

utio

n en

gine

High level architectureR

epos

itory

Clie

nt

Self-UpgradingSecure

Self-serviceBusiness-focused

Multi-tenant Scalable

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How it works

Your Company

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Your Company

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Connecting SMART to the Salesforce.com Cloud

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2

1

Your Company

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SecureAgent

How it works

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Agenda

• SAF Holland Review Review

• Informatica Cloud Overview

• Demonstration

• Next Steps

• Appendix

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Agenda

• SAF Holland Review

• Informatica Cloud Overview

• Demonstration

• Next Steps

• Appendix

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InformaticaThe #1 Independent Leader in Data Integration

• Founded: 1993

• 2011 Revenue: $784 million

• 6-year Average Growth Rate:20% per year

• Employees: 2,554

• Partners: 400+• Major SI, ISV, OEM and

On-Demand Leaders

• Customers: 4,630• > 70% of the Global 500

• Customers in 82 Countries

• Direct Presence in 26 Countries

• # 1 in Customer Loyalty Rankings (6 Years in a Row)

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+4000 Integration Customer+1600 salesforce.com Customers

#1 Integration Partner 2008, 2009,2010, 2011

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Simplicity

Self-service user interfacePurpose-built integration appsMobile administration (iPhone, Android)

Rapid Deployment

True SaaS solution (try before you buy subscription)Minimal IT resources requiredPay-per-use options

Unified Platform

Built on market-leading Informatica PlatformHigh-performance integrationInteroperability for Hybrid IT

Informatica Cloud is an integration as a service that delivers:

SimplicityRapid DeploymentUnified Platform

Informatica Cloud

www.InformaticaCloud.com