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La importancia del análisis de la información para la toma de decisiones.

Sergio Velázquez

Nexolution, IBM Premier Business Partner www.nexolution.com sergio.velazquez@nexolution.com

Webinar Series 2013

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Relevant

Information

Actionable Insights

Smarter

Decisions

Better

Outcomes

2

CIO #1 Concern

Source: IBM Global CIO Study 2009, n = 2345,

Business Analytics 83%

Virtualization 76%

Risk Management & Compliance 71%

Mobility Solutions 68%

Customer & Partner Collaboration 68%

Self-service Portals 66%

Application Harmonization 64%

Business Process Management 64%

SOA / Web Services 61%

Unified Communications 60%

3

Analytics-driven organizations outperform

Sources: IBM Institute for Business Value; 2010 IBM Global CFO Study.

Value Integrators All other enterprises

7.7%

12.0%

10.3%

3.8%

8.8% 9.0%

105% better

36% better

15% better

EBITDA

5 - year CAGR, 2005 - 2009

Revenue

5 - year CAGR, 2005 - 2009

ROIC

5 - year average, 2005 - 2009

Value Integrators invest in efficiency & business insight, which contributes to better financial performance

4

5

How are we doing?

IT

SALES

MARKETING

CUSTOMER SERVICE

HR

OPERATIONS

PRODUCT DEVELOPMENT

FINANCE

How are we doing?

Why?

What should we be doing?

Actionable Insights to Answer Key Questions

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Across the Enterprise

Improve competitive

positioning Prioritize profitable

product delivery Drive greater demand

Maximizing pipeline

effectiveness and customer

profitability

Reduce customer churn Increase satisfaction and

loyalty

Improve production capacity Reduce buffer inventory

Reduce portfolio gaps Reduce development risk

Optmize staffing mix Benchmark benefits

Align resource plans for intelligent growth and

profit Comply with confidence

Business

Analytics IBM Business Analytics

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• Full breadth of BI for every decision-maker • Query, reporting, analysis, scorecards and dashboards

• Delivered where, when and how needed

• Revolutionary way to work with BI • Unified workspace with built-in collaboration

• View of all time horizons: past, present & future

• Easy progression from viewing to exploration to more advanced analysis

• Free to answer critical business questions • Answer “how am I doing”, “why”, and “what should I be doing?”

• Ensure organization-wide insight and alignment

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• Full breadth of predictive analytics

• Data collection, statistics, data mining, predictive modeling, deployment

services…

• Putting prediction in hands of the business

• Decision Management

• Driving better business outcomes

• Attract and retain more profitable customers

• Detect and prevent fraud

• Improve resource allocation

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Simplify, structure, and automate dynamic and sustainable FP&SM practices

Monitor and analyze business performance against targets

Plan, forecast and control enterprise resources aligned with corporate objectives

Close the books, consolidate results and report financial performance with confidence.

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Enterprise requirements CIO has to manage multiple datamarts and point solutions for risk

and compliance data

CRO cannot get aggregate risk exposure position

CCO cannot ensure regulatory compliance, adapt to change or

manage regulator interaction

Unifies enterprise-wide risk and compliance initiatives into a

single management system provide visibility into risk exposure and to facilitate compliance

management

Provides synergy with Information and IT Governance, Risk

Management, and Security

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Ready-made packaged reporting and analyses based

on the best practices

Encompasses a comprehensive portfolio

Workforce, customer, finance & supply chain

Adaptable & extensible

Adaptive Application Framework

Source data from multiple transaction systems

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The more you infuse analytics into your business, the higher your AQ and the better you and

your business will perform

= Analytics Quotient

Realized Potential =

What’s your AQ?

Take the AQ Quiz here:

www.ibm.com/software/analytics/aq

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High

ALIGNED Collaboration across business objectives

FOCUSED Clear understanding of what’s

important

PREDICTIVE Able to anticipate, look forward and set

expectations

AWARE Alert, observant, informed and

perceptive

AGILE Highly responsive to changing

priorities

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Manual, slow, error prone, cumbersome, fragmented Data quality concerns

Automated, instant, accurate, seamless, converged Data governance is in place

AQ maturity determined by:

Decision-making savvy Readiness and capacity to leverage analytics across critical roles and processes Mastery of information

The AQ Journey

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• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:

Novice

Manual, slow, error prone, cumbersome, fragmented

Data quality concerns

Automated, instant, accurate, seamless, converged

Data governance is in place

The AQ Journey

17 17

• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:

Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2:

Builder

Manual, slow, error prone, cumbersome, fragmented

Data quality concerns

Automated, instant, accurate, seamless, converged

Data governance is in place

The AQ Journey

18 18

• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:

Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2:

Builder

• Your VP sets the strategy • Your department’s metrics map to other departments

metrics • You look forward as much as you review the past

STEP 3:

Leader

Manual, slow, error prone, cumbersome, fragmented

Data quality concerns

Automated, instant, accurate, seamless, converged

Data governance is in place

The AQ Journey

• You rely on spreadsheets with information gaps

• The rear view is your only view

STEP 1:

Novice

• You have a view into current results and a little of what’s driving them

• Results are shared with other teams within your department

STEP 2:

Builder

STEP 4:

Master

• Your VP sets the strategy • Your department’s metrics map to

other departments metrics • You look forward as much as you

review the past

STEP 3:

Leader • Top-down goal setting • Insights flow freely across divisions and

departments. • You allocate resources, minimize risk and

maximize outcomes with equal ease and speed

Manual, slow, error prone, cumbersome, fragmented

Data quality concerns

Automated, instant, accurate, seamless, converged

Data governance is in place

The AQ Journey

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Only IBM can enable total solutions

…now and in the future

IBM Business Analytics

Analytics-based

Research

Workload

Optimized

Systems

Global Business and

Technical Services

Smarter Planet

Solutions

Information

Management

Cloud, Virtualization

Channel and

Partners

• Smarter Commerce • Social Business • Smarter Cities

• Watson • Massive stream analytics

• Smart Analytics

System • Netezza

• Big Data • Data quality

• Cognos BI 10 on IBM

SmartCloud • SPSS decision

management

• 10,000+ certifications • 27 certified business partner

solutions

• Fraud and Abuse Management (FAMS) • Financial Integrated Risk Mgnt (FIRM) • CFO Dashboard

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Summary

Our customer are outperforming and have a high “AQ”

They are advancing their journey by upping their:

– Decision-making savvy

– Capacity to know how to use analytics across

critical roles and processes

– Mastery of information

We are delivering a comprehensive, unified business analytics system that

meets both the growing demands of the business user, while enabling

Finance and IT to deliver the appropriate level of enterprise governance and

control

IBM Business Analytics empowers:

All People

…for All Decisions

…with Analytic Freedom

Only IBM can enable total solutions…now and in the future IBM Business

Analytics

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AQ en otras palabras

Message Sources Modern and Legacy Sources

Application Sources OLAP Sources Relational

Sources

Acceso fácil a vistas de información consistente, confiable y relevante, cuando sea necesario y

como sea requerido

Capacidades Intuitivas altamente integradas creadas para tomadores de decisiones con diferentes necesidades y skills

Modelo de negocio común

El auto-Servicio incrementa la satisfacción en los negocios y la productividad, e.g.: Reportes y análisis Intuitivos y con auto servicio Contribución guiada de planes, presupuestos y pronósticos Administración de las Dimensiones del Negocio

Sistema de Toma de Decisiones fácil de implementar y administrar, con capacidades que reducen los incedcios en TI al

mismo tiempo que se da mayor satisfacción al negocio. e.g.: Plataforma abierta SOA que se adecua a cualquier ambiente Opciones flexibles de desarrollo Crear una vez, publicar en cualquier lugar

AQ en otras palabras

Planeando el Viaje •C-Level Studies (IBM Research) •El Libro “Performance Manager” •Demostraciones de Productos y Soluciones

Aceleradores de Negocio • Blueprints Funcionales y Por Industria • Aplicaciones Analiticas

• Aplicaciones Mid-Market

Extendiendo el Valor •Innovation Center •Champion’s Kit •Performance Management Workshops •Entrenamiento, Cursos y Servicios

Acelerando el Exito

INDUSTRIAL

HEALTHCARE

LIFE SCIENCES

EDUCATION

BANKING

INSURANCE

DISTRIBUTION GOVERNMENT

COMMUNICATIONS

¡Gracias!

La importancia del análisis de la información para la toma de decisiones.

Sergio Velázquez

Nexolution, IBM Premier Business Partner www.nexolution.com sergio.velazquez@nexolution.com

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Referencias

INDUSTRIAL

HEALTHCARE

LIFE SCIENCES

EDUCATION

BANKING

INSURANCE

DISTRIBUTION GOVERNMENT

COMMUNICATIONS

Resources

Blog Community

Analytics Zone

link

Information AQ Build Your Analytics Center of Excellence link

Quiz What´s your AQ?....... Take the AQ Quiz link

Information AQ Whitepaper link

Libro The Performance Manager (español) link

Libro The Performance Manager (ingles) link