La ciencia y el arte del crecimiento gestionable.€¦ · Complex Problem Solving Coordinating with...
Transcript of La ciencia y el arte del crecimiento gestionable.€¦ · Complex Problem Solving Coordinating with...
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Growth Hacking
La ciencia y el arte del
crecimiento gestionable.
Luis Amón Castro
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Equipos Departamentos La Empresa
Equipos Multidisciplinarios
De Crecimiento
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Onboarding
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Aligned to customer decision making
Customer Experience
Assess PainDevelop
Objectives
Initiate
ProjectProve the
Concept
Negotiate &
Sign
ContractImplement
Evaluate
Alternatives
Prospect
0%
Qualify
10%
Develop
20%
Solution
40%
Proof
60%
Close
80%
Win/Deploy
100%
Solution Selling Process
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Aumento de márgenes
Servicios diferenciados
Posibilidad decobrar un precio
“premium”
Aumento de ventas
Se atraen nuevos clientes
Reducción depérdida de clientes
Aumenta el “share of wallet”
de clientes actuales
Mejora en lasrecomendacione
s boca a boca
Aumenta laLealtad y
retención de clientes
Mejora en lasatisfacción del
cliente
Inversión en la experiencia del
cliente
EL IMPACTO DE INVERTIR EN LA
EXPERIENCIA DEL
CLIENTE
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Modelo de Segmentación RFM
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Todos los departamentos sonresponsables del Crecimiento
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Curiosity: A Life
Philosophy
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8
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