MEETINGTHE NEEDSOF MODERN SHOPPERS

72%OF MILLENNIALSRESEARCH THEIRPURCHASESONLINE

PRIOR TO SETTING FOOTIN A STORE

THE RISE OF ONLINE SHOPPING HAS HAD AN ENORMOUSIMPACT ON CONSUMER BEHAVIOR.

THE LATEST BUZZ

CONSUMERS AGED25 TO 34

LEAD THE WAYIN SMARTPHONE

USEAGE IN-STORE

PAGE 02

THE BUZZ | ISSUE NO. 05

THE RISE OF ONLINE SHOPPING HASOBVIOUSLY HAD AN ENORMOUS IMPACT ONCONSUMER BEHAVIOR. CUSTOMERS ARE NOLONGER FORCED TO VISIT A BRICK-AND-MORTAR LOCATION TO PERUSE THE WARES OFTHEIR FAVORITE STORE, AND THE CONCEPT OFWINDOW SHOPPING NOW TAKES PLACE MOREOFTEN THAN NOT IN A WEB BROWSER ORMOBILE APP THAN THE LOCAL MALL OR ONTHE STREET.

THE IMPACT OF TECHNOLOGY ON RETAIL HASBEEN REVOLUTIONARY, BUT FAR FROM DRIVINGTHE IDEA OF A PHYSICAL SHOPPING LOCATIONINTO THE GROUND, SOME BRICK-AND-MORTARRETAILERS ARE THRIVING. RATHER THANSHUNNING DIGITAL INNOVATION, SMARTBUSINESS OWNERS ARE LEVERAGING THEINSIGHTS THAT CAN BE GATHERED THROUGHTHE USE OF TECHNOLOGY TO DELIVER ABETTER CUSTOMER EXPERIENCE.

SMARTPHONES, TABLET'S AND SMARTWATCHESARE JUST THE BEGINNING OF THE DIGITALDEVICE REVOLUTION, AND SOME RETAILERSARE ALREADY DISCOVERING UNIQUE WAYS TOLEARN MORE ABOUT THEIR CUSTOMERS'BEHAVIORS AND ADJUST THEIR ENGAGEMENTSTRATEGIES.

THEOMNICHANNELCUSTOMER EXPERIENCE A COMMON TERM WITH REGARDS TO CUSTOMER ENGAGEMENT IN THE PASTFEW YEARS IS THE OMNICHANNEL EXPERIENCE. ESSENTIALLY, IT MEANSOFFERING CONSUMERS A CONSISTENT EXPERIENCE REGARDLESS OF THEIRCHOSEN MEANS OF INTERACTION - IN PERSON, ONLINE OR OVER THE PHONE.IN A SURVEY OF 300 INDUSTRY EXECUTIVES AND MANAGERS (CONDUCTED BYRETAILWIRE), OMNICHANNEL PROFICIENCY WAS IDENTIFIED AS AN ESSENTIALELEMENT BY 54 PER CENT OF RESPONDENTS

A SINGULAR, PERSONALIZED CUSTOMER JOURNEY ACROSS MULTIPLECHANNELS HAS UNTIL RECENTLY BEEN ALL BUT IMPOSSIBLE TO ACHIEVE.HOWEVER, BY UNIFYING TRADITIONAL RETAIL EXPERIENCE AND EXPERTISEWITH INNOVATIVE MODERN TECHNOLOGY SUCH AS PRESENCE ANALYTICS,YOUR CUSTOMERS CAN ENJOY SEAMLESS SHOPPING FROM ANY LOCATION.

THE BUZZ | ISSUE NO. 05

PAGE 03

THE FUTURE OFSHOPPINGALL OF THIS SOUNDS GOOD IN THEORY, BUT RETAILWIRE'S SURVEY ALSO IDENTIFIEDTHAT INTEGRATING THE NEW WITH THE OLD IS THE BIGGEST CHALLENGE FOR RETAILERS- ALMOST A QUARTER OF ALL RESPONDENTS AGREED ON THE DIFFICULTY. MODERNSHOPPERS, SMARTPHONE IN HAND, ARE ONLY JUST BEGINNING TO BE UNDERSTOOD,WITH EARLY-ADOPTING RETAILERS INTRODUCING MOBILE PAYMENTS AND LOCATION-BASED OFFERS TO REACH OUT TO CUSTOMERS.

TECHNOLOGY IS DEVELOPING AT AN INCREDIBLE PACE, AND WHILE MOBILE DEVICEINNOVATION HAS BECOME MORE INCREMENTAL, SOME CREATIVE PIONEERS AREEXPLORING NEW WAYS TO INCORPORATE THE DIGITAL INTO OUR LIVES. WEARABLETECHNOLOGY IS CONSIDERED BY MANY TO BE THE NEXT FRONTIER, AND WHILESMARTWATCHES FROM THE LIKES OF APPLE AND SAMSUNG ARE YET TO BECOME MUST-HAVE GADGETS WHEN THE INEVITABLE WEARABLE REVOLUTION HAPPENS RETAILERSNEED TO BE PREPARED FOR IT.

A RECENT REPORT FROM ECONSULTANCY EXAMINED THE POTENTIAL OF "CONNECTEDCLOTHING" FOLLOWING THE ANNOUNCEMENT OF A GOOGLE AND LEVI'S PARTNERSHIP TODEVELOP A SMART JACKET. FEATURING INTEGRATION WITH DIGITAL APPS INCLUDINGGOOGLE MAPS AND SPOTIFY, PROJECT JACQUARD CAN EMBED ELECTRONICS RIGHT INTOTHE FABRIC OF OUR CLOTHING, AND WHILE IT'S LITTLE MORE THAN A CONCEPT AT THISPOINT, THE IMPLICATIONS FOR FUTURE CONNECTIVITY ARE VAST.

PICTURE A TIME WHEN A DESIGNER CAN WEAVE CONNECTED TEXTILES RIGHT INTO THEIRGARMENTS, TECHNOLOGY THAT CAN BE RECOGNIZED BY SENSORS AT PARTICIPATINGOUTLETS AND PROVIDES PERSONALIZED INFORMATION TO IN-STORE STAFF. A BROWSINGCUSTOMER CAN BE WELCOMED BY NAME, OFFERED TARGETED DEALS BASED ONPURCHASE HISTORY, OR INFORMED ABOUT NEW ITEMS TO MATCH THEIR UNIQUETASTES.

THE BUZZ | ISSUE NO. 05

PAGE 04

CONNECTION ON APERSONAL LEVELRATHER THAN QUIVERING IN THE FACE OF ONLINE COMPETITION, BRICK-AND-MORTAR RETAILERS ARE BRINGING A REAL SENSE OF CONNECTIONBACK TO THEIR CUSTOMERS. RESEARCH FROM FIERCERETAIL HAS FOUNDTHAT EVEN THE MOST TECH-SAVVY AMONG US STILL PREFER THE FACE-TO-FACE SHOPPING EXPERIENCE, SO BRINGING TOGETHER TECHNOLOGYAND TRADITION IS A SMART PATH TOWARDS CONTINUED SUCCESS.

SPEAK WITH BUZD TODAY ABOUT OUR IN-STORE SENSOR SOLUTION, ANDMAKE SURE YOUR BUSINESS IS PREPARED FOR THE FUTURE.

THE BUZZ | ISSUE NO. 05

PAGE 05

BY TAPPING INTO THE WEALTH OFINFORMATION AVAILABLE FROM

CUSTOMERS, YOU CAN INCREASE YOUR SALEVOLUME, HAVE BETTER CONTROL OF STOCK,MAKE FASTER AND SMARTER DECISIONSABOUT STORE LAYOUT AND MORE. IF

YOU'RE TIRED OF HAVING TO COLLECT ANDCOLLATE CUSTOMER INFORMATION TOPROVIDE A ROUGH SNAPSHOT OF WHATMAKES THEM HAPPIEST, NOW THERE'S AN

EASIER WAY FOR YOU TO SUCCEED.

THERE'S A VERITABLE BUZZ AROUND WHATPRESENCE ANALYTICS CAN BRING TO

PHYSICAL LOCATIONS, SO GET IN TOUCHTODAY TO FIND OUT MORE.

THE BUZDCUSTOMERSNAPSHOT

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