Kurt voelker let's make an impact with the web
Transcript of Kurt voelker let's make an impact with the web
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Let’s Make an IMPACTwith the Web!
Kurt Voelker
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Can We Use the Web to Make a
Difference?
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Yes.
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Look to 4 Online Trends to Help:
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Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
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Story Telling and Data
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ways to tell your story with data
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1. Speak with Numbers
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2. Reveal Change
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http://visitmix.com/labs/descry/theobesityepidemic/
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http://visitmix.com/labs/descry/theobesityepidemic/
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3. Focus the Story
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http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/
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4. Provide Context
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Cost to raise
1 Billion
people out of
extreme
poverty
$300
Worldwide
cost of
financial crisis
$11,900
Walmart
Revenue
$405
http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
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5. Let Users Explore, Discover, and CONTROL.
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http://envisioningdevelopment.net/map
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http://envisioningdevelopment.net/map
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http://envisioningdevelopment.net/map
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6. Let Users Tell Your Story
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HFA Stories Initiative
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Look to 4 Online Trends to Help:
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Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
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82%Source: Marist Poll, March 2009
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27%Source: http://www.internetworldstats.com/am/us.htm
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Originated as a website to map reports of violence in Kenya after the post-election fallout at the beginning of 2008.
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Has become an open source project used by hundreds of thousands as a platform to collect and visualize information to solve real problems.
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What do our residents need most?
• Affordable properties in their area?
• Loan process guidance on demand?
• Rate or program qualification criteria?
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Look to 4 Online Trends to Help:
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Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
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People can’t hear you
They are too busy listening to their
friends
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Facebook’s Viral Engine:
“Activity Streams”
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Entering the Activity Stream
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The Conversations are out there: Listen for
them, then jump in.
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Example: Listening in for AARP
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How to Listen
FreeGoogle alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention
FeeScoutlabs, Radian6, Nielsen
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Listening Helps You Identify the Influencers
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…and understand how influencers are connected
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Where are the conversations we care about, and who’s leading them? How can my HFA participate?
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Look to 4 Online Trends to Help:
Measure to Get Results
The Social Nature of Everything
The Mobile Explosion
Storytelling and Data
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Does This Sound Familiar?
“We need some updates to our site this month!”
“Hmmm… Let’s tweak the events section.”
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• Identify them.
• Measure them.
• Use them to plan your upgrades.
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What user behaviors on your site best support your mission?
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Let’s Make an IMPACTwith the Web!
Kurt Voelker
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Thanks!
Kurt Voelker
@kvoelker
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