Kuat Dombai Corporate Communications Director
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1 Kuat Dombai Corporate Communications Director GSM Kazakhstan – K Cell October 22, 2007
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GSM Kazakhstan – K Cell. October 22, 2007. Kuat Dombai Corporate Communications Director. Kazakhstan Mobile Market Today 10 Million Mobile Users 70% penetration by the end of 2007 GSM Users - 96%, CDMA – 4% - PowerPoint PPT Presentation
Transcript of Kuat Dombai Corporate Communications Director
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Kuat DombaiCorporate Communications Director
GSM Kazakhstan – K Cell
October 22, 2007
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Kazakhstan Mobile Market Today
10 Million Mobile Users 70% penetration by the end of 2007GSM Users - 96%, CDMA – 4%Operators & Market Shares: GSM Kazakhstan (K Cell, Activ) – 49%, VympelCom (Beeline) – 46%, Altel (Dalacom, Pathword) – 4%, Neo – 1%Technologies: GPRS, EDGE, 3G trial expected by the end of 2007
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Figure 1. Cellular communication usage among people living in oblast centers of Kazakhstan in 2006 and 2007 years (N1=1000, N2=1000)
60%
7%
34%
73%
8%
19%
Users of cellularcommunication
Former users ofcellular
communication
Never use cellularcommunication
2006 year 2007 year
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Figure 2. Distribution of users by level of monthly cellular spending and their inputs to total cellular spending (N1=598, N2=729)
5%
45%
35%
16%
6%
34%
27%
34%
< 1000 1000-2999 3000-4999 > 5000
Tenge
2006 2007
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Figure3. Share of cellular brand users in 2006 year (oblast centers, Kazakhstan, N=598)
44%
51%
34%
6%
37%
8%5%
30% 29%
19%
2%
28%
4%2%
27% 25%
16%
2%
26%
3%2%
0%
10%
20%
30%
40%
50%
60%
K'Cell Activ K-Mobile Excess Beeline Pathword Dalacom
Ever used In use at present Main brand
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Figure 4 Importance of cellular service features (three answers possible, N1=598, N2=729)
67%
66%
35%
23%
17%
26%
26%
9%
14%
16%
65%
53%
42%
22%
18%
17%
16%
13%
10%
8%
Quality of connection
Price of 1 minut of outgoing calls
Coverage
Subscriber's rental
Price of additional services
Discounts (night calls, holiday calls, etc.)
Additional services (sms, mms, wap, internet,multimedia etc.)
Rounded-off time
Opportunity to change tariff plane
Price of roaming calls
2006 год 2007 год
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GSM KazakhstanThe first to introduce GPRS, WAP and MMS. And the only operator in Kazakhstan which provides EDGE (launched December 2004). 3G on offerWidest Coverage – 1.165 population points.Currently 100% of the network supports GPRS1.200 direct employees; over 50.000 indirectly employedOver $1 bln investment by 2008 ($200 mln in 2007)Roaming to over 200 operators in 120 countries, GPRS roaming partners in 32 countriesShareholders: FinTur (51%), Kazakhstelecom (49%). Other Assets: AzerCell (Azerbaijan), GeoCell (Georgia), MoldCell (Moldova)In acquisition: CosCom (Uzbekistan), 2 operators (Tajikistan), 1 operator (Afghanistan)
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K Cell Coverage Area
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Government & Social. Supporting 50 top competitive nationsEconomy Diversification / Building Innovative Kazakhstan
Over $1 mln. Spent for Social Programs K Cell Innovation Fund - project starts in 2007 in cooperation with Ministry of Education and the World Bank.K Cell Business Management Institute established May 2005Over 40 CSR projects were implemented in 2007 in the spheres of education, healthcare, sports and national heritage support programmes.
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Key Issues
Regional Expansion. 14 direct offices and over 100 express service centres in Kazakhstan. Completing new assets acquisition and looking into new opportunities
Service Reach & Quality3G rollout upon license receipt
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BEST COVERAGE
BEST QUALITY
MOST ADVANCED SERVICES AND BEST CUSTOMER CARE
AFFORDABLE PRICES
HIGHLY QUALIFIED HUMAN RESOURCES
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TO HAVE GOOD AND TRANSPARENT CORPORATE GOVERNANCE
TO KEEP CREATING PARTNERSHIPS WITH GOVERNMENTAL AND NON-GOVERNMENTAL LOCAL ENTITIES
TO BE AN ATTRACTIVE WORKING ENVIRONMENT
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KAZAKHSTAN LEADS, K-CELL LEADS
