O u r m i s s i o n i s t o r e d u c e c o n s u m e r w a s t e a n d i n s p i r e s o c i a l i n n o v a t i o n

© 2014 Social Ventures for Sustainability. ALL RIGHTS RESERVED.The information contained in this document is proprietary and

confidential intellectual property of Social Ventures for Sustainability. (Tax ID: 46-3584651)

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Message from Drew BealI used to work in financial services, and every day my co-workers would do the same thing: wake up, go to work, and get coffee – and every day in a disposable cup! I couldn’t understand it. At the time, I wasn’t necessarily on the “environmental bandwagon,” but from a simple efficiency standpoint, this seemed like a waste of resources. When I was preparing for business school, I read Cradle to Cradle and it made me rethink wasteful consumer habits.

When I was an MBA student at UC San Diego’s Rady School, I started researching the ‘cup problem.’ As it turned out, Starbucks was way ahead of me. In 2008, they had established a goal to serve 25% of all drinks in reusable cups. Customers received discounts for bringing personal tumblers, and environmental messaging helped raise awareness about waste reduction.

Five years later, however, the reusable rate had yet to crack 2%. Starbucks had since modified their goal down to serving 5% of all drinks in personal tumblers by 2015. But the incentives they offered -- price discounts and environmental messaging -- remained the same. In a world where climate change is our biggest challenge, less than 1 in 50 people bring a reusable coffee cup to Starbucks. What gives?

Well, the answer has something to do with behavioral science. During a 2004 experiment, door hangers were placed on houses in an attempt to inspire energy conservation. Each door hanger said something

different. Money, environment, good citizenship -- but none of those made a difference. A fourth sign, however, made a significant impact in changing behavior. What did it say? “The majority of your neighbors are undertaking efforts on a daily basis to reduce their energy consumption.” Keeping up with the Joneses! At Kill the Cup, we’re applying the same methodology to reusable cups.

So it was during my MBA program that I came up with the concept for a social media-inspired game that offers prizes and rewards to coffee drinkers who share photos posing with their reusable coffee cups. We worked with coffee shops to measure the impact. After just four weeks, we saw a triple-bottom line increase – less waste, more profits, and more excitement around sustainability.

This October, we hosted the inaugural “Kill the Cup University Challenge,” a U.S.-wide contest to motivate as many students as possible to switch their disposable coffee cups to reusable cups. Two of the eight teams achieved a 5% reusable rate, 15,440 cups were prevented from going to landfill, and 16 student leaders had the experience of managing a grassroots initiative

that had an audience of 100,000 undergraduates.

And better yet, we are using the platform to provide student leaders with tools and resources to solve the problems of tomorrow. I hope you will enjoy the report, and I am grateful for your support as we continue to scale our social and environmental impact.

Best regards,

Drew BealDrew BealCo-Founder and Chief Environmental Optimist

In a world where climate change is our biggest challenge, less than 1 in

50 people bring a reusable coffee cup to Starbucks. What gives?

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Executive Summary............................................University Challenge.......................................... Objectives...................................................... Design............................................................Student Teams....................................................Incentives............................................................ Monetary Incentives....................................... Non-Monetary incentives..............................Results................................................................ Waste Reduction........................................... Environmental Impact................................... Social Awareness.......................................... Takeaways.....................................................Media................................................................... Press.............................................................. Social Media..................................................What’s Next.........................................................

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Contents

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Executive SummaryThis report summarizes the impact of the Kill the Cup University Challenge, a four-week nationwide contest that encouraged students at eight top universities across the U.S. to reduce waste from disposable coffee cups.

From its start on October 6, 2014, until its conclusion on October 31, the percentage of coffee drinks served in reusable cups at participating locations rose by 65.4% -- from 1.72% to 2.84% -- resulting in an environmental impact of: • 15,440 disposable cups saved • 244 pounds of waste diverted from landfills • 3,860 gallons of water saved • 1.93 tons of carbon dioxide emissions saved from being released into the atmosphere

The Kill the Cup University Challenge is a game. Participants receive points for uploading photos with their reusable cups to KillTheCup.com. Points represent raffle entries for weekly and grand prizes. In total, 1,260 participants submitted 2,210 photos during the 20 days of competition, which did not include weekends.

Student teams at each university had registered for the University Challenge during the summer of 2014 and were responsible for implementing the Kill the Cup campaign. In the months leading up to the University Challenge, Kill the Cup provided student teams with tools and resources to prepare them for the campaign. During the campaign, teams were ranked based on metrics for Waste Reduction and Social Awareness. Kill the Cup awarded a total of $5,000 in social impact grants to the top two teams in each division to fund sustainability projects on their own campuses.

The University Challenge received media coverage at all participating universities, and was well-received by a healthy cross-section of the campus communities – undergraduates, graduate students, staff, and faculty. Given the positive impact created by the inaugural campaign, and the warm reception by the participating schools, Kill the Cup will scale the program to 24 schools for the 2015 University Challenge.

Survey feedback from both the student teams and the individual participants will be used to improve future iterations of the University Challenge. Three areas of focus for 2015 include: • Facilitate partnerships with on-campus coffee shops to streamline data collection • Select student teams in the spring to increase depth and breadth of student team training • Develop a mobile app to facilitate campaign participation

We believe there is tremendous room to improve on 2014’s impressive results, and we’ve already gotten started. Kill the Cup is actively seeking corporate partners to simplify data collection. A timeline is in place to solicit student teams in early 2015, and an agile software development process is underway for a mobile app.

In addition to scaling participation in the University Challenge, we expect improvements to the design and implementation of the program will result in exponential increases in environmental impact at each location.

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University ChallengeObjectivesOur goals for the University Challenge were to achieve levels of success that were twice as high as anything we had accomplished in pilot programs.

Waste ReductionReduce consumer waste from disposables by increasing the percentage of drinks served in reusable cups. Previous campaigns had seen the reusable rate increase by 25% at participating shops in four weeks. Goal: Increase the reusable rate by at least 50%. Result: Reusable rate increased by 65.4% at participating coffee shops.

Social AwarenessGenerate excitement around sustainability by encouraging campus populations to submit photos with their reusable cups. Previous campaigns had induced 0.48% of the campus population to participate. Goal: Receive photos from 1.0% of the aggregate campus population. Result: 1.25% of the aggregate campus populations, 1,260 people, submitted a photo with their reusable cup.

DesignWe solicited teams of college students to participate in the Kill the Cup University Challenge. Teams of two, gener-ally representing a larger student organization, were eligible to receive social impact grants for outperforming their peers based on metrics for Waste Reduction and Social Awareness.

Kill the Cup provided tools and resources to prepare student teams for the campaign. MBA faculty delivered a series of webinars that focused on partnership development, impact measurement, and social media marketing. The curriculum is intended to provide student teams with transferable skills in social entrepreneurship.

Table 1 University Challenge Timeline

Dates Phases Activities

Jun-Jul Registration Student groups submit applications to participate in the University Challenge

Aug-Sep Education Accepted teams are provided with tools and training to prepare for fall campaign

Oct Action Four-week Kill the Cup University Challenge takes place at each school

Nov-Dec Impact Quantify the social and environmental impact of the program

The campaign began Monday, October 6. Participants received points for uploading photos to KillTheCup.com. We requested that participants provide a “.edu” email address for identification purposes. Participants could upload one photo per day, Monday through Friday, through Friday, October 31. Meanwhile, student teams held on-campus events to drive awareness and participation.

Future iterations of the University Challenge will benefit from a 12-month cycle to complete each phase of the program. Beginning in January 2015, Kill the Cup will add an evaluation phase to implement improvements based on participant feedback. The registration and education phases will begin in Spring 2015 to provide student teams with additional preparation time.

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Student TeamsTo register for the Kill the Cup University Challenge, students completed an application form that was made publicly available on the F6S network on June 1, 2014. Eligibility requirements dictated that the two-person teams must be full-time students at an accredited college or university in the United States for Fall 2014.

We received applications from 12 universities, eventually netting eight participants in the 2014 Challenge. (Table 2)

Table 2. Participating Universities

University Student Organization Campus Population1

Boston University Net Impact 18,306

California State San Marcos Sustainability Club 9,928

Georgetown University The Corp 7,552

Loyola University Chicago Student Environmental Alliance 9,723

Miami University (OH) Green Team 15,081

University of Michigan Kill-A-Watt 27,979

University of San Diego Net Impact 5,457

Villanova University Sustainability Club 7,100

We expect to see a large increase in applications for the 2015 University Challenge. As stated, our goal is to increase the number of participating schools to 24 universities. To establish a fair selection method, Kill the Cup will add several steps to the selection process, and form a selection committee from members of our advisory board. The following modifications are also likely: • Solicit student applications as early as March 1, 2015 • Require a staff/faculty member from each participating university to serve as team advisor • Create competition divisions based on university populations

Student Teams

Participating student teams were competing against each other based on metrics for waste reduction and social awareness. Winning teams received social impact grants to fund sustainability projects on their own campus. 1st place in each division received $2,000. 2nd place in each division received $500.

Waste Reduction: Each student team partnered with a campus coffee shop. Prizes were awarded to schools that had the highest reusable rate -- the percentage of drinks served in reusable cups -- at the participating location.

Social Awareness: Rankings were based on the percentage of the campus population that submitted a photo with a reusable cup during the University Challenge. The “.edu” email address of participants was used as a unique identifier. University enrollment statistics were used to determine campus population.

IncentivesMonetary IncentivesIndividuals

Kill the Cup is essentially a raffle, where participants purchase “entries” by uploading photos with their reusable cups to the KillTheCup.com.

By uploading a picture and participating in the campaign, users became eligible to win: • Weekly prize ($50 Amazon.com gift card) • Grand Prize (iPad)

The campaign ran from October 6 – October 31, 2014. Participants could upload a maximum of one photo per day, Monday through Friday, which counts for one entry into each of the two raffles (weekly and grand prize). Each photo was valued at 5 points. Users were eligible to receive a maximum of 20 bonus points by engaging with Kill the Cup on social media throughout the campaign.

In the future, we would like to implement “grow the pie” incentives that would encourage participants to invite their friends to join the contest.Users have reported that they would have been more likely to tell their friends about the campaign if the prize pool were to grow with additional user participation.

Winning teams

received social

impact grants to

fund sustainability

projects on their

own campus.

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Non-Monetary IncentivesIndividuals

In addition to the prize incentive, the University Challenge deploys several psychological levers to encourage reusable cup behavior: • Create photographic proof of “green” behavior on campus. • Establish social norms surrounding cup reuse. • Create a green competition among social peers.

Publicity: Kill the Cup featured on its social media pages, email newsletters, and website several types of users: • Winners • Users who displayed exceptional enthusiasm for the campaign • Exceptionally creative photos

The featured-user concept provided participants with an opportunity to appear sustainable to their friends and other members of the Kill the Cup community.

Leaderboard: Kill the Cup regularly published leaderboards ranking users according to: • Points received for weekly and total photo uploads • Points received for engaging with Kill the Cup on social media • Probability of winning the iPad grand prize

The leaderboard capitalized on users’ desire to improve their position relative to other participants.

Student Teams

Each of the student teams in the University Challenge represented a larger environmental student group. Many of these groups are tasked with putting on new programs each semester, and the Kill the Cup University Challenge provided an appealing way to fulfill that mandate. In fact, many student teams indicated that the prize money was not a strong motivator for their enrollment in the Challenge.

The University Challenge also provided educational value to participating students. Among the personal benefits cited by student teams in their follow-up surveys:

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“I practiced my public speaking and learned how to network

with some important people.”

“It was a great experience in leading a marketing campaign.

I learned the importance of working with different stakeholders and

explaining things in a way that is easy to understand.”

ResultsWaste ReductionEach student team partnered with a campus coffee shop to promote the University Challenge. Prizes were awarded to schools that had the highest reusable rate -- the percentage of drinks served in reusable cups -- at the participating location. Teams also made attempts to collect data campus wide.

It is common for coffee shops to offer a discount to customers who bring reusable cups. Therefore, the reusable rate is calculated as the total number of reusable cup discounts divided by the total number of drinks sold.

Table 3. Highest Reusable Rate (Participating Locations)

University Reusable DIscounts Total Drinks Sold Reusable Rate

Miami (OH) 37 670 5.52%

Georgetown 421 8,317 5.06%

Loyola 683 21,724 3.14%

One of the important improvements for the 2015 University Challenge will be facilitating partnerships with on-campus coffee shops. At the time of this report, many shops that made commitments to provide data for the student teams have been unable to do so.

Ideally, we would have awarded prizes to the schools that had the largest increase in the reusable rate, as compared to a baseline period. However, dealing with independent coffee shops at each university made it difficult to collect uniform baseline data. Nevertheless, we were able to retrieve some historical data.

Table 4. Increase in Reusable Rate (All Locations)

UniversityBaseline Period

Baseline Reusable Discounts

Baseline Total Drinks

Sold

Baseline Reusable

Rate

Challenge Reusable Discounts

Challenge Total Drinks

Sold

Challenge Reusable

Rate

Increase in Reusable

Rate

Miami (OH) Sep-14 23 21,977 0.10% 148 16,903 0.88% 736.64%

Georgetown Sep-13 1,350 59,069 2.29% 1,292 36,154 3.57% 56.36%

Loyola Sep-14 270 14,664 1.84% 683 21,724 3.14% 70.75%

TOTAL --- 1,643 95,710 1.72% 2,123 74,781 2.84% 65.38%

Table 3 served as the point of record for the University Challenge, but Table 4 paints a more compelling picture. First, it includes baseline data. Second, it includes sales data from additional locations (besides the top performing store) at Miami and Georgetown. The stark increase in the reusable rate points to a campus-wide impact on changing behavior.

This is important because it affirms that social norms developed around reusable cup behavior. It is possible that as the University Challenge grows in size and popularity, it will have an impact on encouraging reusable cup behavior for the greater community.

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Reusable Rate By Week

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The reusable rate increased each week during the University Challenge, further confirming the presence of social norms developing on each campus.

It is worth noting that the additional lead time to prepare for the 2015 University Challenge should result in elevated reusable rates earlier in the campaign.

Post-Campaign Data

One of the benefits of establishing relationships with on-campus coffee shops is to streamline data collection. This applies to before and during the University Challenge, but also after the campaign has ended. At the time of this report, we are still waiting to receive post-campaign data from participating shops.

Previous Kill the Cup pilots have experienced a decline in the reusable rate after the conclusion of the campaign. This is not unexpected, and there are a number of factors that may have contributed to this decline: • There were no longer any prize incentives • Lack of in-store appearances • Kill the Cup posted online content with diminished frequency

Ideally, we will establish ongoing relationships with campus coffee shops to encourage consistent measurement of the reusable rate, facilitating detection of any lasting effect on reusable behavior.

Environmental ImpactTo calculate the environmental impact of the University Challenge, we first seek to measure the number of disposable cups that were prevented from being used at campus coffee shops. Then we use published figures on the analysis of paper cups to gauge the impact in terms of landfill waste, water, and carbon emissions.

Table 5. Total Cups Saved - University Challenge 2014

Figure Description Source

101,126 Total campus enrollment across eight universities U.S. News & World Report

54% Percentage of Americans over 18 that drink coffee every day Harvard School of Public Health2

54,608 Campus population that drinks coffee every day (calculation)

63% Percentage of people who go “out” for coffee Statistic Brain3

34,403 Campus population that goes “out” for coffee every day (calculation)

2 Cups per day the average American drinks Harvard School of Public Health

68,806 Cups of coffee served on campus each day (calculation)

1.72% Baseline reusable rate Table 4

2.84% University Challenge reusable rate Table 4

772 Cups saved per day during the University Challenge (calculation)

20 Days in the University Challenge (given)

15,440 Total cups saved during the University Challenge (calculation)

Following the logic in Table 5, we claim to have prevented 15,440 paper cups from being used during the University Challenge 2014. It is understood that these types of calculations can be rather fickle. However, we believe this is a conservative estimate for several reasons: • Campus population does not account for staff, faculty, or graduate students. • Calculation assumes that all people who make coffee at home/work use reusable cups. • Harvard School of Public Health actually cites 3.1 cups per day the average American drinks. • Calculation does not account for behavior spillover on weekends and/or after the campaign.

The most commonly used figures associated with the environmental impact of paper cups estimate that 16 billion paper cups were used in America in 2006. The resources used in producing 16 billion paper cups: • 253 million pounds of landfill waste • 4 billion gallons of water • 2 million tons of carbon dioxide emissions

15,400 cups saved

253 lbs.waste

2 tons CO2

4,000 gal.H2O

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Social AwarenessIn addition to reducing consumer waste from disposable coffee cups, student teams were also tasked with generating excitement around sustainability at their university. Social Awareness was defined as the percentage of the campus population that submitted a photo with a reusable cup during the University Challenge.

Table 6. Social Awareness Rankings - University Challenge 2014

University Unique Participants Campus Population Social Awareness

San Diego 247 5,457 4.53%

Loyola 346 9,623 3.74%

Miami (OH) 311 15,081 2.06%

Villanova 47 7,100 0.66%

Boston 95 18,306 0.52%

San Marcos 51 9,928 0.51%

Michigan 130 27,979 0.46%

Georgetown 21 7,552 0.28%

In four pilot campaigns that preceded the University Challenge, we had never surpassed 0.50% campus participation. The fact that six of eight schools eclipsed that threshold is extremely promising.

Participants were not required to purchase coffee from a campus coffee shop in order to upload a photo with their reusable cup. Regardless of where the coffee came from, photos of individuals with reusable cups helped establish social norms around reusable behavior.

TakeawaysFor future iterations of the University Challenge we propose creating “regions” of universities based on campus population. At the start, we believed that percentage of campus population would serve as an equalizer for schools of different sizes. In the final week, however, it became clear that smaller schools could achieve much greater increases in Social Awareness with the same number of new participants.

Another potential improvement would be the creation of “success thresholds,” wherein student teams receive recognition for obtaining a predefined level of success, regardless of their position in the rankings. A similar framework would work well for the Waste Reduction division, as it provides motivation to teams that fall behind in the rankings.

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Dec 10, 2014 - CENTERFORGREENSCHOOLS.ORGKill the Cup: coffee, selfies, and environmental impact

Dec 9, 2014 - TREEHUGGER.COMIsn’t it past time to kill the Cup already?

Dec 3, 2014 - SANDIEGO.EDUUSD, Net Impact Wins Kill the Cup Challenge

Dec 2, 2014 - MIAMIOH.EDUMiami wins the Kill the Cup University Challenge - Miami University

Nov 7, 2014- GREENHAWKSMEDIA.NETKill the Cup: A Look Back

Nov 5, 2014 - CLEANSD.WORDPRESS.COMMaking reusables fun! ILACSD teams up with Kill The Cup

Oct 23, 2014 - DAILYFREEPRESS.COMBoston University kills the cup campus-wide

Oct 17, 2014 - MIAMISTUDENT.NETSelfless Selfies: Miami Students ‘Kill the Cup’

Oct 13, 2014 - BUQUAD.COMKill the Cup, Save the Earth

Oct 10, 2014 - THEUSDVISTA.COMUSD group participates in contest that asks students to ‘Kill the Cup’

Oct 7, 2014 - LOYOLAPHOENIX.COMLoyola competes to ‘Kill The Cup’

Oct 6, 2014 - CSUSMCHRONICLE.COMStudents lead program that reduces waste from coffee runs

Oct 6, 2014 - SUSTAINABILITY.UMICH.EDUKillTheCup.com Launches Reusable Cup Campaign at University of Michigan

Oct 2, 2014 - MIAMIOH.EDUMiami joins the Kill the Cup University Challenge

Sep 30, 2014 - WEHATETOWASTE.COMSelfies With Reusables Help Colleges ‘Kill The Cup’

Sep 9, 2014 - MIAMISTUDENT.NETKillin’ it: University Sustainability Competition Challenges MU Students

Aug 28, 2014 - PRWEB.COMKillTheCup.com Launches Nation’s Largest Reusable Cup Contest with 10 Universities

MediaPressThe University Challenge received media coverage at all participating universities, plus some additional outlets.

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“U-M students are working together with the team at KillTheCup.com to implement a campaign aimed at changing consumer behavior”- KillTheCup.com Launches Reusable Cup Campaign at University of Michigan (10/6/14)

“Kill the Cup: coffee, selfies, and environmental impact” -

(12/10/14)

“Isn’t it past time to kill the Cup already?” - (12/9/14)

“Taking part in the Kill the Cup Challenge is a small, easy way to help make BU a greener campus.” - Kill the Cup, Save the Earth (10/13/14)

“A campaign that encourages these students to consume in a greener way is in line with the path Loyola has been taking”- Loyola competes to ‘Kill the Cup’ (10/7/14)

Table 8. Mailchip Newsletters

Mailing List Open Rate Click Rate

University Challenge Newsletters 63.17% 7.14%

Nonprofit Average 22.50% 2.80%

Table 9. KillTheCup.com Google Analytics (10/6/2014 - 10/31/2014)

Sessions 4,675

Users 2,632

Pageviews 13,470

Age

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Social MediaKill the Cup managed social media accounts on Facebook, Twitter, and Instagram. The campaign also provided updates via a weekly Mailchimp newsletter, updated the website daily, and sent follow-up emails to new users. Social media and emails were effective in communicating updates to users and increasing awareness to the Kill the Cup community at large.

Table 7. Social Media Traction

Account 10/6/2014 12/1/2014 % Increase

Facebook Likes 989 1,237 25.1%

Twitter Followers 462 600 29.9%

Instagram Followers 426 614 44.1%

FacebookKill the Cup provided updates and multimedia content 2-3 times per day via Facebook.

TwitterKill The Cup posted photos and

links to media coverage via Twitter.

InstagramKill the Cup featured creative photo submissions 1-2 times per day.

MailChimpThe campaign sent a weekly

email newsletter that updated contestants on the campaign’s

progress, showed the grand prize leaderboard, and announced the

previous week’s winners.

KillTheCup.comThe website included leaderboard updates, featured winners, and recent news.

DemographicsKillTheCup.com was most visited by Age

18-24 (57.5%), Age 25-34, (20.4%), and Age 35-44

(9.7%). Females accounted for 69.1% percent of the

sessions.

What’s Next

2015 University ChallengeWe will expand the social and environmental impact of our flagship program by scaling the number of participants to 24 universities. An additional six months of lead time will allow us to implement changes, as discussed in this report that will improve future iterations of the campaign.

Now that the University Challenge is prepared to scale, we will begin designing sustainability campaigns in community and corporate settings.

Kill The Cup NationWe are working with San Diego Coffee Network to develop Kill the Cup Nation, a network of independent coffee shops that support the reusable movement. We will use location-specific codes to host competitions at the local, regional, and national levels. The platform is an opportunity to educate baristas and consumers alike on how to reduce unnecessary waste.

Corporate PilotThe Kill the Cup framework can be used in office environments to inspire a culture of resource efficiency. We will develop programs for corporate partners that range from plug-and-play awareness campaigns, all the way to interactive lunch-and-learn sessions.

TechnologyIn order to streamline many of the manual processes associated with our current 3rd-party widget, we have begun exploring agile software development for a mobile app. A Kill the Cup mobile app would not require any proprietary software, as many of the desired functions are commonly used in existing apps. We are working with our advisory board and partner network to develop a cost-effective solution to meet our technological needs.

The success of the inaugural University Challenge has generated widespread interest in bringing our waste reduction campaigns to colleges, coffee shops, and corporations across the country. As we look ahead to 2015, the University Challenge will remain our primary offering. In addition to establishing environmentally responsible social norms among our millennial audience, we are providing student leaders with resources and training to become experienced social entrepreneurs. As the University Challenge grows in size and impact, we envision the network of program alumni to become a valuable resource in itself.

Given the interest in bringing Kill the Cup to coffee shops and corporate offices, our team will conduct pilot programs in these settings in 2015. The goal of these programs will be to increase bottom-line performance, in addition to social and environmental impact, for partner organizations. Kill the Cup will also develop a mobile app to streamline campaign activity across all programs.

We look forward to providing a recap of these initiatives in the 2015 Impact Report. Follow Kill the Cup on social media to stay updated throughout the year!

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Our PeopleThe social and environmental impact created by Kill the Cup would not be possible

without our extraordinary network of advisors and volunteers:

Board of DirectorsDrew Beal

Julia Brown, Biodel, Inc.Ayelet Gneezy, UCSD Rady SchoolJames Smith, MOGL, InvitedHome

Mike Taylor, Seeking Alpha

Advisory BoardErin Felix, Polsinelli PC

Eric Gasser, Tech Coast AngelsRich Grousset, BizeeBox

Bryan Harris, Taylor StrategyConor Jarvis, EDF Renewable EnergyElizabeth Keenan, UCSD Rady School

Saeideh Kirby, WilldanValerie Kosheleff, EcoAficionadoDan Peddie, OneAccord Partners

Mike Pierce, Antarctic Mike SpeaksKayvon Pourmirzaie, Nasseo, Inc.

Pam Smith, UCSD Rady SchoolElanor Williams, UCSD Rady SchoolAndrew Zorko, UCSD Rady School

InternsAmy Leonard, Outreach

Niki Vetter, SocialScarlette Pacis, Graphics

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For information, contact:Drew Beal, Executive Director

4701 39th Street Apt 5San Diego, CA 92116

(848) 992-0299KillTheCup.com