By Seolim Mun.

Kroger’s online campaign.“Attract, Convert, Close

and Satisfy”

Target AudienceBig IdeaKey Performance IndicatorsTools and Tactics

Attract: StrangersConvert: Strangers to shoppersClose: Shoppers to customersSatisfy: Customers to be regular customers

BudgetSummary

Layout of the Campaign

FamiliesPeople that have cars and are living in

neighborhood areasStudents who are living in University

apartmentsPeople who are looking to cookPeople who are in need to do grocery

shopping

Target Audience

Good locations for the store to set-upSearch Engine OptimizationDigital MarketingInbound MarketingSocial MediaGoogle AnalyticsPay Per ClicksIncrease awareness of Kroger’s products and

special promotions

Big Idea

Getting the location that involves a lot of people around the area.

Set up good public relations.Awareness of other big grocery stores’

promotions and deals.Be up to date with seasonal favorites.

Key Performance Indicators

As a gigantic corporation based around selling groceries through large grocery stores, Kroger’s will want to keep good public relations with nearby business areas.

Online Public Relations through the use of Twitter pages and Facebook pages are necessary.Make Facebook and Twitter Pages and let

people know of the promotions as well as deals.Reply back to some of the online followers’

concerns and views in order to establish online public relations as well as gain more customers.

Attract

AttractThrough Social Media, Keywords and SEOInbound Marketing advertisement such as

through Radio and Youtube advertisements.Tell them of how fresh Kroger’s products are

compared to those of their competition.Use of Social Media and Digital PR in

Instagram and blogs to post up pictures of fresh Kroger products and promotions.

Attract

ConvertReveal nearby locations of Kroger’s so that

people will visit through the use of Google maps and such.

Let people know of special promotions through Online PR for conveniences

Convert

CloseConvert them to customers by sending them

emails, and special coupons so they will come back more and more.

Close

SatisfyGive loyal customers special promotions and

deals through membership cards and etc, and these regular customers will in turn be a product of your advertisements and marketing by being advertisers themselves by bringing their friends, families, and others to shop at Kroger’s as well.

Satisfy

$3,000,000,000 in 12 months just on Digital Marketing$1,500,000,000-Inbound Marketing

Digital PR, Social Media, Blogs posters, Online business partners, Advertisements, Newsfeed Websites

$750,000,000-SEO, banners, adwords, keywordsSpend money on these so that advertisements for

Kroger will appear before contents of other companies

$750,000,000-Emails, Mobiles, Radios and Consultant feesIn order to draw in more and more customers

through the Attract, Convert, Close, and Satisfy Method.

Budget

Audience•People who are living in areas that

have neighborhoods and people who are in need of grocery shopping

•People who are looking to cook and save money on groceries.

Big Idea•Attract•Close•Convert•Satisfy

Goal•Increase sales numbers•Become a bigger company overall

and make more revenue than the year before

Summary