WHAT CAN BE TRACKED,

WILL BE TRACKED

Leonie Askes, Kristina Kirjanova, Markéta Kučerová, Leyre San Miguel, Steven Hazenberg

INDEX• Privacy policy• Data tracking

– Cookies• Data breaches• Personalized search• Filter bubble & how to avoid it• Personalized vs. Contextual results • Other ways to depersonalize the web• Personalization on mobile phones• Enhancing privacy• Online platform

PRIVACY POLICY

•Accepting the privacy rights surrendering to the company behind

•European Union’s Data Protection Directive (EUDPD) 

Privacy policy

length is 2400 words.

40 minutes per day

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HOW DO THEY DO IT?

Think about different ways of how companies collect your data – Write down 5 things

HOW DO THEY DO IT?

IP address (country,

city)

Browse history

Clicks on sites/links

Queries/searches

Likes/ dislike

buttons

Responses/

Comments

Cookies

COOKIES

- Different kind of cookies

- Erasing/blocking cookies

- Canvas fingerprint

‘’THE GOVERNMENT WILL NEVER USE OUR PERSONAL DATA AGAINST US’’

DATA BREACH

The definition:"A data breach is a security incident in which sensitive, protected or confidential data is copied, transmitted, viewed, stolen or used by an individual unauthorized to do so’’. 

‘’PERSONALIZED SEARCH FOR EVERYONE’’

DESKTOP

MOBILE

RECOMMENDATIONS

“IF YOU’RE NOT PAYING FOR SOMETHING, YOU’RE NOT THE CUSTOMER: YOU’RE THE PRODUCT BEING SOLD.” –LEWIS, A

THREAT OF FILTER BUBBLE

• Decreation of the oportunity in finding other perspectives• Dangerous for journalism• Robert Epstein – Google and the elections

HOW TO GET OUT OF FILTER BUBBLE?• Write down 3 things on how to avoid personalization. 

• Private browsing  • Sign out of Google Account  • Remove ads  • Erase activity and search history, browsing history, cookies  

DIFFERENCE BETWEEN PERSONALIZED & CONTEXTUAL RESULTS• Contextual - IP address, location or languages, location,

time of year, day of the week, time

• Personalized - more complex signals - browser & search history, Google account

PERSONALIZATION ON MOBILE PHONES• Change the settings (location)• Change the settings of Google (specially in Android phones)• A lot of data shared through apps• Turn off the ads

ENHANCING YOUR PIVACY

Mozilla Firefox Signal

Cryptomator Turtl

Linphone Etherpad

KeepassProtonmail

ONLINE PLATFORM

• Facebook group• Platform for sharing and informing people• Spreading the awareness of the issue

THANK YOU FOR YOUR ATTENTION

QUESTIONS?