WORKING (TOGETHER)

WITH

WORKING TOGETHERWITH KR... WHY?

Here you will find the answer to the question why many clients emphatically opt for a long-established collaboration with KR communicatie B.V.

BRANDING + COMMUNICATION PLATFORM FOR DA VINCI COLLEGE

28.428USERS

TV + ONLINE CAMPAIGN FOR MODIFAST

The KR team comprises offline and online experts. They combine strategic and creative communication. Usually their work is initiating, but regularly executing as well.

KR operates multidisciplinarily and thinks means-

free. That is how the best communicational

options are linked without restrictions. So right

from the start the aim is an outcome which is more

than the sum of its parts.

The outcome results in the most effective

campaigns. Budget-effective, strategically clever

and creatively appealing.

THAT’S WHY KR!

WHAT DOES KR STAND FOR?KR stands for effective and creative communication. A team of twelve specialized philosophical and hands-on minds constantly dive into all kinds of communicational issues.

The amalgamation of their expertise, skills,

experience, curiosity and empathy guarantees the

results pursued by each client.

WHY KR?

KR IN ACTUAL FACT FOR THE ENTIREJOB!

THE PERMANENT KR TEAMThe task of the permanent KR team is to scaffold the

assignments strategically, conceptually and

creatively. Most assignments are fully developed

as well.

+ SEVERAL FREELANCERSBut sometimes it proves useful to expand the KR

team with one or more permanent freelancers and

external partners. Such as specialist copywriters,

visualizers and photographers.

+ THE ADAM NETWORKWhen an unusually complex or large-scale

assignment occurs, KR often seeks the help of

one-dimensional colleagues from the ADAM

network (All Disciplines All Media). For example

larger photo, film, animation or sound studios,

developers for complicated websites, social-media

specialists, media purchasing agencies, casting,

research or promotion agencies, etc. But KR will

always remain in charge and act as discussion partner

with the client.

So KR is actually capable of tackling any communicational problem. This may sound unrealistic, but it’s true.

COMMUNICATION PLATFORM FOR DE HEUS ANIMAL FEEDS

PACKAGE DESIGN OF INPROBA PRODUCT RANGE

KR believes in far-reaching collaboration! This

means the accumulation of know-how and skills.

In an open and constructive collaboration this will

always lead to greater creativity, the best possible

strategy and top results.

No assignment, campaign or other communication

request is the same. That is why KR will always

operate from a clear approach. Conveniently

arranged for each client and a functional guideline

for the timings.

THESE PHASES ARE:Phase 1 Introduction

Phase 2 Analysis & Assignment

Phase 3 Strategy & Communicational Scheme

Phase 4 Execution & Connecting

Phase 5 Assessment & Adjusting

WORKINGTOGETHER

CLEAR-CUT PHASED APPROACH

IntroductionIn this phase KR and the client get

acquainted. The client present

themselves, expressing their require-

ments, at the same time indicating

the points of departure, time limits

and preconditions.

the phase of:

• listening

• questioning

• expressing objectives

• pointing out target groups

• discussing timings

• providing budget indications

Analysis & AssignmentThis is the phase in which KR is

doing important homework. The

phase when KR demonstrates

to have fully understood the

information and objectives of the

client.

the phase of:

• debriefing (and confirming)

• giving examples and feedback

• making (partial) budgets

• also the phase of finalizing the

assignment(s)

PHASEDAPPROACH

1

2

Strategy & Communicational SchemeThis is the phase when the plans are

made and the strategy determined.

The textual and visual approach is

developed. The collaboration in this

phase ensures an unambiguous

vision and approach.

the phase of:

• strategy

• final development of planning

• fine-tuning points of departure

and concrete details

• making target group(s) traceable

• establishing copy and design

platforms

• selecting and purchasing media

• establishing the base line if

necessary

Execution & Connecting In this phase communication with

the target group(s) will take place.

The campaign is rolled out. Step by

step the master plan is carried out.

the phase of:

• completing copy & design

• phased deployment of the media

(online and/or offline)

Assessment & AdjustingDuring this final phase we hoist

the nets and we assess the

results. If advisable we will adjust

our strategy and/or messages.

the phase of:

• measuring the impact

• assessment

• final adjustments

• determining the next steps

3

4

5

OFFLINE + ONLINE ACTIVATION OF LIMAGRAIN

BRAND DEVELOPMENT FOR ALPRO

In the collaboration with clients KR always applies

a number of generic basic principles, such as:

• The best possible results are only achieved when

the client is prepared to collaborate fully and to

share know-how constantly.

• The collaboration must be based on clearly

expressed intentions of the collaboration,

objectives, target groups, budgets and results.

• Communication is a process with an interaction

of sending, receiving and reacting.

• Communication is a discipline between people

requiring the facts to be always embedded in

atmosphere, intonation, perception, empathy,

moment and surroundings.

These basic principles apply for all clients. And

with all activities too. So for Business-to-

Consumer as well as Business-to-Business,

but also for Authorities, Services, Charitable

Organizations and Internal Communication.

Opposite a number of clients who decided to collaborate with KR.

WHO ARE WORKING

TOGETHER WITH KR?

B I J KO N I N K L I J K E B E S C H I K K I N G

A N N O 1 8 6 7

CONTACT

KR communicatie B.V.Vrieseplein 23311 NK Dordrecht+31 (0)78 6143102The Netherlands

www.krcommunicatie.nl