Ko Puheke te maunga Ko Rangaunu te moana Ko Whangatane te awa Ko Ngai Takoto te iwi
Ko 2020 Marketing Overview
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Transcript of Ko 2020 Marketing Overview
![Page 1: Ko 2020 Marketing Overview](https://reader033.fdocuments.us/reader033/viewer/2022051616/553808964a795977028b4665/html5/thumbnails/1.jpg)
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Increasing The Value
Of Our PortfolioDominique ReinichePresident, Europe Group
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World’s Most Valuable Beverage Portfolio
Nearly 500 Brands
Coca-Cola, a $62 Bn Brand
12 Additional Billion Dollar Brands
23% Volume in Low-calorie and No-calorie Products
2008 Incremental Volume Mix
Still
Beverages
58%
Sparkling
Beverages
42%
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Be # 1 in NARTD in every market / category that’s of value to us
2020 Vision: # 1 In Categories Of Value To Us
Aggressively
increase
the value of
our portfolio
Aggressively increase the value of our portfolio
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Concentrating On Attractive Industry
Value Pools
2008 – 2020 Percentage of NARTD Industry Incremental Growth
Sparkling Juice &Juice Drinks
RTD Tea / Coffee
Energy SportsPackaged Water
Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value
Volume (∆ 55 Bn Unit Cases)
Value (∆ $500 Bn)
25%
20%
15%
10%
0%
5%
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Seizing Value Out Of The Biggest
Incremental Profit Pool
Great Britain: Reinvigorated Sparkling Business
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Leveraging Unique Capabilities
Acquire or develop scalable, innovative premium brands
Bring innovations to the market faster
Satisfy the needs of older consumers with the right brands and marketing
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Bringing Innovations To Market Faster
Thanks To A New Innovation Culture…
Faster Roll-Outs
6 months12 months 5 months9 months
illy rights held in joint venture
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…As Illustrated By The Launch Of Our New
Fermented Platform
Sophisticated Soda For
Social Occasions
Teens Of The Future
Time & Money Rich
To Satisfy The Needs Of Older Consumers
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Developing Innovative
Premium Brands
Now in 18 countriesNow in 7 Countriesilly rights held in joint venture
Now in 85 Countries
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Acquiring And Expanding Premium BrandsMaking glacéau vitaminwater our next global brand
AustraliaMexicoCanadaGreat
Britain
New
Zealand
South
Korea
JapanFranceSouth
Africa
Hong KongBelgium ChinaPortugalUS
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Investing In Premium Platforms
Such As innocent
• Chilled Route-To-Market
100% NFC
Orange Juice
Juice Smoothies
Lunch Pack Smoothies
KO owns a minority interest in innocent
• 11 Countries in Europe