Digital Marketing - Overview
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Digital Marketing
Raphael O’Donoghue
CHALLANGES
Create more interactive
website
Tell your story in a more
compelling way
Lead Generation
Marketing Automation
Grow social media base and
email lists
Digital Marketing
Digital Marketing Channels
TechnologyDM StrategyPlanning &
Implementation
AnalyticsMeasurement
BrandingDonor Insight
CommunicationsE-Marketing
CRM & DatabaseManagement
INTEGRATION – Digital Marketing
A Digital Planning Framework
Step 1 - Establish GoalsStep 2 - Identify Digital tactics and channelsStep 3 - PrioritiesStep 4 - Develop KPI’sStep 5 - Create the digital work planStep 6 - Resources and review/revise frequently
StakeholdersPast
PerformanceAudiences
Competitive Analysis
Key Considerations / Context
An Integrated Digital Approach - Process
Digital Channels to help achieve goals
7
Doyles A Digital Snapshot
Digital Snapshot
Digital Marketing Plan
Search Engine
Optimisation
Pay Per Click Marketing
Banner Advertising
Podcasting BloggingSocial
NetworkingAffiliate
MarketingE-Mail
Marketing
Pay Per Click Marketing
Podcasting
Search Engine
OptimisationBlogging
Social Networking
E-Mail Marketing
10
22% OF TIME SPENT ONLINE GLOBALLY IS ENGAGING WITH SOCIAL MEDIA
Social Media Reach
Social Network Followers
Facebook ?
Twitter ?
LinkedIn ?
Google + ?
Pinterest ?
EVERYTHINGIS INTER - ACTIVE,AND SO IS EVERYONE
CONVERT
Calls to action ... VEPA
New Web Platforms to help achieve goals
Digital Marketing – Mind Map
Digital Communications: Step by step
A Single Vision:
• Brand• Innovation• Creativity• Technology
Digital Tools
• Strategy• Data /Analytics• UX• Emerging Tech• Social• E-Commerce• Creative
Thank You