Digital Marketing Overview in Indonesia
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Transcript of Digital Marketing Overview in Indonesia
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Digital Marketing Overview
CompFest7Depok, 26 September 2015
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Digital Marketing & E-Business Scheme
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Digital Marketing Trend in Indonesia
• Social Media Marketing• Ads Placement• Content Marketing• E-commerce
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Social Media Marketing• Facebook still the biggest social media and
must have item• Instagram as the New Kids on The Block
Channel
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Brand Engagement in Instagram
Samsung not only put nice picture, but come with their products.
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The Next Big ThingThe Future Belongs to Live Streaming Video
There is a lot of platform for live streaming my prediction Periscope will win the battle
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Content Marketing
•Paid article•Video content
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Video Content
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Paid Article
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The Benefit of Digital Marketing
• Measurable• Customized and targeted• More efficient in term of budgeting• Agility
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Defining Your Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”
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Common Mistake in Digital Marketing
• Don’t have clear objective• Don’t really know deeply their audience• Don’t match between objective and key
measurement of implimentation
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Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your
Digital Strategy”Twitter: @TuhunugrahaE-mail: [email protected]: www.linkedin.com/in/tuhunugraha