Knowledge consultancy
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River Path AssociatesThe Basics
KNOWLEDGE CONSULTANCY
PROFESSOR JAYASHREE SADRI
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River Path AssociatesThe Basics
USING THE RIVER PATH APPROACH
Knowledge has become the key economic
resource and the dominant, if not the only,
source of competitive advantage.Peter Drucker
“
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River Path AssociatesThe Basics
Headlines
• Independent knowledge consultancy, founded in 1997
• Pathfinders in research, strategic counsel and creative solutions
• Experience of working with the world’s largest private and public sector organisations
• Track record of successful collaboration with other consultancies and associates
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River Path AssociatesThe Basics
Why knowledge consultancy?
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River Path AssociatesThe Basics
The River Path approach
What’s your problem?
Complex, hard to define
Crosses boundaries
Tight time pressures
Needs a fresh approach
What’s our solution?
Bespoke methodologies
Adaptable, resourceful
Fast, attention-grabbing
Turning results into action
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River Path AssociatesThe Basics
River Path services
• Research– Scanning the environment– From ‘what you know’ to ‘what you don’t know’
• Strategic counsel– Robust, independent assessment– Controlling risks, increasing innovation
• Creative solutions– Transformative thinking– Prototypes and pilots
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River Path AssociatesThe Basics
River Path toolkit
• Research– Communication audits– Top level briefings– Rigorous think pieces
• Strategic Counsel– Scoping reports– Strategy labs– Scenario planning
• Creative Solutions– Creative labs– Identity, experience and branding– Social software and cutting edge technologies
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River Path AssociatesThe Basics
River Path AssociatesResearch Case Studies
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River Path AssociatesThe Basics
Case Study 1: Opinion Former Research
• Client: Vodafone
• Annual research into attitudes of key stakeholders for Vodafone’s corporate communications team
• In-depth telephone interview methodology combining quantitative and qualitative question sets
• Exhaustive analysis in report and presentation form to guide planning and benchmark against competitors
• Substantial trend data emerging as year 5 approaches
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River Path AssociatesThe Basics
Case Study 2: Analysis of Complex Issues
• Client: World Economic Forum
• Analysis and presentation of annual research into private sector responses to HIV/AIDS
• Detailed analysis of data from 8000+ business leaders in over 100 countries to build global picture of concerns, action and views of the future
• Creation of report and executive summary for publication and annual launch at Davos
• Working in partnership with Harvard School of Public Health
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River Path AssociatesThe Basics
Selected publications
• Something to be done: treating HIV/AIDS, David E Bloom and River Path Associates, Science, Volume 288, pp2171-2173, June 2000
• A Long Peace? The future of unionism, Mick Fealty, Trevor Ringland and David Steven, Joseph Rowntree Trust, 2003
• Governance Matters: the role of governance in Asian development, David E Bloom, Larry Rosenberg, David Steven and Mark Weston, World Economics, Volume 5, Number 4, October-December 2004
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River Path AssociatesThe Basics
River Path AssociatesStrategic Counsel Case Studies
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River Path AssociatesThe Basics
Case Study 1: Strategic Development
• Client: Alpha Airports Group
• Series of workshops on the strategic development of Alpha Airports Group’s retail operation
• Joint exercise with Alpha’s most important customer, Manchester Airport
• Developed and presented an innovative vision for the future of the ‘airport experience’
• Foundation for development of strategic alliance between Alpha and Manchester Airport
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River Path AssociatesThe Basics
Case Study 2: Fundamental Reviews
• Client: Foreign and Commonwealth Office
• Independent strategic review of the Westminster Foundation for Democracy
• Assessed the effectiveness of the Foundation and outlined options for its future role
• Recommendations made to FCO ministers, and put out to public consultation
• Field work in Sierra Leone, Bosnia and Herzegovina, and Serbia and Montenegro
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River Path AssociatesThe Basics
River Path AssociatesCreative Solutions Case Studies
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River Path AssociatesThe Basics
Case Study 1: Strategic Communications
• Client: One 2 One/T-Mobile
• Everything Communicates - River Path programme helping position One 2 One to market itself to small businesses
• Series of activities including an awards programme for business support organisations
• Culminated in ‘Everything Communicates’ – a definitive guide to communication for small business owners
• Partnership with CDT Design
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River Path AssociatesThe Basics
Case Study 2: Online and Social Software
• Client: European Network for Debt and Development
• Website tracking the appointment of a new head of the World Bank
• A ‘must read’ for Bank senior management, US government officials, and the media
• International media coverage following President Bush’s controversial nomination of Paul Wolfowitz
• Extended River Path’s impressive track record of innovation in blogging and use of other forms of social software
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River Path AssociatesThe Basics
River Path AssociatesCurrent Projects
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River Path AssociatesThe Basics
Case Study 1: Strategic Development
• Client: University of East London
• Strategic and business development for a 120m2 gaming lab being built in UEL’s Knowledge Dock
• Focus (i) Casual gaming: gaming for non-gamers; (ii) Active gaming - physical/virtual crossover; (iii) Life-gaming - play-focused emergent communities
• Hub for UEL’s dispersed knowledge centres; interface to corporates/SMEs/public sector
• Experience-based foresight, strategic development, organisational learning
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River Path AssociatesThe Basics
Case Study 2: Programme Design
• Client: British Council
• A global programme for the British Council to coincide with G8 and EU presidencies, and post-Kyoto climate change talks
• Aimed to reframe the international climate change debate through a focus on the energy challenges facing the world’s greatest cities.
• Partnership with Magnum Photography, Climate Group, Open Democracy
• £4-6m programme with activity in 60 countries – ran through 2006
• River Path now reviewing and refreshing programme design
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River Path AssociatesThe Basics
Don't get involved in partial problems, but always
take flight to where there is a free view over the whole single great problem, even if this view is
still not a clear one.Wittgenstein
“For more information, or to obtain samples of our published work, contact:
Victoria Collis on 01202 849993, or via [email protected] or...
David Steven on 01202 849993, or via [email protected].
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River Path AssociatesThe Basics