Know Your MVP- Shaun Jayaraj

Credit: Shree Damani

What is MVP

• Smallest version which allows for

maximum amount of validated learning

• Tool to validate assumptions and

understand the target market better

• Not the smallest version of your product

which you release to your users

• MVP is about discovery not product

•

Validated

Learning

Photo credit: Pittaya Sroilong, Flickr

A bad

experiment

The right way to

do it

An even better

way to do it

What is MMP

• Minimum Marketable Product is the smallest possible features set

that addresses user’s needs and creates desired user experience

• MMP can be marketed and sold

• Focus on feature which makes the real difference to the users

•

Comparison between MVP and MMP

• Experiment

• First step in product

management

• Identify what user wants

• No real code required

• Example: Dropbox video

• Core Product

• MVP Learning feeds into

MMP

• Implement what user wants

• Launch preparation activity

like marketing

• Eg. iPhone without copy

paste

YET ANOTHER ENTERPRISE

EXAMPLE

See next slides for the interface options

Using the two together - MVP & MMP

Advantage of using MVP with MMP

• Build product with feature your customer want to use

• Shorter TTM

• Risks mitigation strategy

• Early Monetization oppurtunity

• Identify list of earlu adopters

•

Exercise: Online auto rickshaw booking

system

Photo credit: Roshan Vyas, Flickr

Questions?

Contact us:

Shaun (Shanmuganand) Jayaraj

sjayaraj@thoughtworks.com

Thank You!