6 Ways to Build your MVP•And, even more reasons on why you should…

Zach Ferres@zcferres

W H O C A R E S ?

• Startups• Corporate innovation• Companies launching new products for

consumers• Companies launching new products for

internal use• Not just digital products…

W H A T A N M V P I S N ’ T

• Crap code or crap design• A wireframe• A way to ‘save money’ on your big idea• A product so simple that it eliminates the

value proposition• A ‘final product’ or a ‘project’• A focus group

W H A T A N M V P I S

• An iteration one product• An experiment with the intent to validate

core underlying assumptions• The start of a lifecycle• Something that can be built fast and

tested with real (paying) customers• One of the best ways to eliminate waste

M V P I D E A 1 – T H E P L A T F O R M P I G G Y B A C K

M V P I D E A 2 – D E M O V I D E O

M V P I D E A 3 – L A N D I N G P A G E

M V P I D E A 4 – K I C K S T A R T E R / P R E O R D E R

M V P I D E A 5 – P R O T O T Y P E

M V P I D E A 6 – W I Z A R D O F O Z

W H A T N E X T ?

• The process• Build your assumption tree• Prioritize main assumptions• Design an experiment to test the main assumptions• Test cards• Rinse and repeat

• Recommended reading• Lean Startup• Value Proposition Design

zach@coplex.com