Geomarketing

REPORTINGIP GEOCODER

WEB VIEWER

KNOW "WHERE": REGIOGRAPH 2015

Geomarketing

The software delivers transparent results down to the level of street segments. This gives you the insights and confidence to make more informed business decisions. With RegioGraph, you'll see the distribution of your customers and turnover at a glance. And the software reveals gaps in your market coverage, so you can take action.

Use RegioGraph's analysis and visualization fea-tures to uncover the spatial relationships in your imported company data. Compare your regional turnover with the already integrated GfK pur-chasing power figures or other market indicators to evaluate your performance.

Professional sales territory planningRegioGraph saves you time, money and headaches when optimizing your sales structure.

Use the software to complete an entire re-structurring in a matter of hours. RegioGraph keeps you in control of the optimization process, and ensures transparency and objectivity.

Our geomarketing software RegioGraph answers your "where" questions and delivers penetrating insights into your markets.

RegioGraph lets you analyze and visualize your company data directly on digital maps. This reveals trends and relationships that would not otherwise be apparent. The result is greater knowledge of your operations as well as an ability to react more quickly to market changes. Use RegioGraph to display your customer distribution and turnover on maps. You can then spot regions where you're not tapping the available potential.

Powerful analysis, planning and calculation fea-tures help you boost efficiency and turnover across the full spectrum of marketing, controlling and expansion tasks. Directly import data from MS Excel or your CRM system and visualize it on maps for quick insights.

RegioGraph supports global planning through seamlessly fitting worldwide maps and internatio-nal geocoding capability.

Customers in Conrad’s region

Characteristic

business site (sales force member)

customers

outside sales force territories

planning scenario A

Number of customers in planning scenario A 24Number of customers in outside sales territories 12

Customers assigned to Conrad in 12planning scenario A

Customers assigned to Conrad in 12outside sales territories

Customers assigned to Conrad who 1are not located in the region in planning scenario ACustomers assigned to Conrad 0in outside sales territories not located in the region

customersof which are key accounts

page 7 of 27Created with RegioGraph

Geomarketing

And the software automatically updates any integrated data. This means your territory reports always reflect the actual situation on the ground.

It's easy to import your sales territories and outside sales assignments. And at the press of a button, you can create an efficient new structure according to your chosen criteria. When optimiz-ing sales structures, RegioGraph automatically takes into account accessibility and balances ter-ritories according to parameters such as workload, potential and territory size. This increases effi-ciency and helps you achieve more with less.

The easy-to-use RegioGraph Web Viewer lets you quickly share results and insights with your colleagues. Access and view the maps from your preferred device and Web browser.

Locations under the microscopeRegioGraph analyzes your locations and catchment areas from all angles. The resulting insights allow you to fortify your market position, whether in retail or industry. Stay ahead of com-petitors by building a strong presence where your customers live and shop.

One key factor in expansion planning is the mar-ket potential at the locations of choice. Another is the flow of customers in the associated catchment areas. RegioGraph highlights gaps in your branch network and also offers detailed information on site surroundings. Use the software's data analysis tools to pinpoint your target groups and market potential down to the level of street segments.

An integrated gravity model predicts a given location's ability to tap the available potential. Use this information to set realistic turnover targets and gauge the long-term success of a prospective expansion. Successful advertising planningTake advantage of a new IP geocoder to measure and map the resonance of your online offering and its regional impact. Analyze the locations of your website visitors for objective insights into your marketing and advertising efforts. And make adjustments that take into account differing re-sponse rates across your local and global markets.

Geomarketing

© GfK 2015

www.gfk.com GfK. Growth from Knowledge

About GfK GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

REGIOGRAPH 2015 Strategy

REGIOGRAPH 2015 Planning

REGIOGRAPH 2015 Analysis

RegioGraph Analysis RegioGraph Planning RegioGraph Strategy

for customer & market analyses for sales territory planning for location evaluations

• maps and purchasing power

for a European country of

choice

• maps and purchasing power

for a European country of

choice

• maps and purchasing power

for a European country of

choice

• diverse analysis and

visualization options

• diverse analysis and

visualization options

• diverse analysis and

visualization options

• professional sales

territory planning tools

• professional sales

territory planning tools

• detailed reporting • detailed reporting

• IP geocoder • IP geocoder

• location evaluation and

detailed data analyses

• Web Viewer (browser acces-

sible for diverse devices)

• D&B data on business poten-

tial or GfK data for Germany

from €1,500* from €4,000* from €15,000*

Which software version is right for you?RegioGraph Analysis is ideal for visuali-zing and analyzing your customers and markets on digital maps.

RegioGraph Planning includes all the features of RegioGraph Analysis in addition to comprehensive tools for automatically planning and optimizing your sales structures, geographically analyzing website access data (IP geo-coding) as well as detailed reporting options.

RegioGraph Strategy additionally in-cludes comprehensive tools for evalua-ting locations, carrying out detailed analyses and exporting maps for online and multi-device access. Users of RegioGraph Strategy may also choose either D&B address data on business potential or street-segment GfK data for Germany.

The software is ready for immedi-ate use after purchasing. RegioGraph customers enjoy free access to our hotline, which provides support for all user-related questions.

Already a RegioGraph user? Users of the 2013/2014 versions may update to the new version at 50% off the full retail price. RegioGraph 2015 includes maps and data on potential for a European country of choice. If you're active outside of Europe, you can equip RegioGraph with our worldwide maps sets and geocoding capability.

Order RegioGraph as a subscription and save 50%!

with data from with maps from recipient of certified for partner of

*Excludes VAT and shipping and handling costs. GfK GeoMarketing's licensing conditions and general terms and conditions apply (www.gfk.com/licensing).