Kmc Pres For Radio Days Conference
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this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.
Transcript of Kmc Pres For Radio Days Conference
KMCnot chicken
Removing choke…
paper
Photo
MUSIC
Daily news OR
Daily Newspaper
Radio?
are we audience focused or media focused?
What will today’s 17 year old find engaging in 5 years time?
What will today’s 14 yr old find engaging in 8 years time?
What will today’s 12 yr old find engaging in 10 years time?
Trends that will impact
Radio
From Mediumto carrier of
Mediums
Number of advertisers
Num
ber
of m
edia
con
sum
edMore media, more advertisers, more targeted
price
Can we benefit like on-line businesses
More smaller transactions??
Key Trends
• Radio wont go away, but slower growth (or decline)
• Smaller share of total adspend
• % share of new media revenues will NOT match our share of radio revenues
• No protection, only quality
In the long term…
Our core products will not bring us the growth we need in their present form
Web & mobileare not competitors
to radiobut part of radio 3.0
Its not a website/mobisite
It’s a business!
R e,ven.ue
Shift or growth
Addressable Non-Addressable
OPA 350
non OPA 200
search 250
ad sense/ad networks 20
affiliates 50 600
mobile 300
Total Value 920 850
• People • Skills• Content• Technology• Support• Sales• Commitment
Do I have who I need? Are they a new media person?
Design, video editing, SEO, social media
Where, who, how, how often
What CMS, capabilities, time horizon, mobi
Who answers the queries, what if something breaks
Who will sell, How, How much, radio/on-line bundling
This is expensive and scary, who supports it
New Media Design Process
concept
wireframe
test
communicate
launch
measure
iterate
Usability?
cool tools• Analytics
– Google analytics, quantcast, alexa
• Webmaster tools– Google webmaster tools
• User Behaviour– Crazyegg, Clicktale
• Seo tools– Page-checkers, key word suggestion tools, rank checkers – - http://www.socialseo.com/the-top-15-free-seo-tools.html
• Optimization tools– Yslow– www.websiteoptimization.com/services/analyze/
Planning Required
• Content Plan• Marketing Plan
–On-air–Newsletter plan–SMS’s–SEO plan–SEM plan
Social Media• Twitter• Facebook• Xing• Ning• Myspace• Digg• Delicious• Stumble on
ORM is coming!
Mobile Strategy
• Focus on WAP• Only 20k iPhones in
SA• Why would they use it• SMS is key for now
– 800 000 sms’s per day– Calendar’s– planning
KMCnot chicken
Linked in: http://www.linkedin.com/in/nevohadas Twitter @nevodaBlog: Nevoda.wordpress.comKMC Blog: notchicken.wordpress.com
