Klazien van Vliet - Differentiation in graduate recruitment at unilever
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Transcript of Klazien van Vliet - Differentiation in graduate recruitment at unilever
DIFFERENTIATION IN GRADUATE RECRUITMENT @ UNILEVER A CASE STUDY ON GLASSDOOR.COM
KLAZIEN VAN VLIET
GRADUATE RECRUITMENT
• In order for Unilever to achieve a diverse talent pipeline ready to match our growth ambitions we need to have a strong positioning of Unilever as an Employer of Choice.
• Unilever has a strong heritage in graduate
recruitment and graduates continue to be an important source of key talent for us.
• For us to be successful in this space, we need to continuously differentiate.
DIFFERENTIATION
• In 2006, Audi won the South Africa car of the year award…
• And BMW was quick to respond…
OTHER INDUSTRIES
OUR COMPETITORS HAVE BIG BRANDS
HAVE A SUSTAINABILITY AGENDA
SOCIAL MEDIA
Social media: • Create and exchange user-generated content • Mediate human communication • Are ubiquitously accessible
Influence… • Cannot control, but we can participate
QUESTIONS?