Klaus Strudel Haus 10
-
Upload
petew31429 -
Category
Entertainment & Humor
-
view
460 -
download
0
description
Transcript of Klaus Strudel Haus 10
Story Behind
Klaus Strudel Haus originated in
the mind of a man that have worked and
travelled in different countries for his
career.
He has a sweet tongue, not the tongue
to sweet talk but more to the dessert
eating tongue.
As time passed, he has tried more than
he can remembered from all the
countries he have visited.
There was a small café in Berlin where he patronised
almost every morning and evening. The coffee, pastries
that he favour the most. There he met the café owner and
was given a name by the owner. The name is Klaus.
Particularly the strudels baked by the owner to Klaus. He
realized that each day --- every pastry, and coffee was a
small souvenir reminding him of the time he'd been, the
things he'd done and the people he'd known.
The small little café owner inspired Klaus about life and
experiences. He decided to bring this little inspirations into
a venture.
It's called
Concept
A premier pastry kiosk & outlet in retailing specialized
dessert & savory pastry for to-go and casual dine in.
Products mix – Log Strudels & Donut Strudels in
Sweet & Savory Fillings
Product Category – Main Meal, Snack meal & Dessert.
Menu Mix & Pricing
“Donut” Strudels
• Strawberry Rush• Blueberry Dream• Peachy Peach• Mango-go• Passion Fruit• Vanilla• Choco Rich• Lattecinno• Mocha Latte• Cheesey Cream• etc
1 pcs for MYR 2.50
6 pcs for MYR 14.00
12 pcs for MYR 26.00
“Log” Strudels
• Original Apple• Apple Mango• Apple Peach• Mango• Strawberry• Blueberry• Berry Apple• Mango Peach• Tiramisu
Double Layer
Full Log = MYR 30.00
Half Log = MYR 18.00
1 Slice = MYR 6.90
Meal Strudels
• Strudel Sandwiches• Garlic Shrimp Strudel• Variants Beef/Chicken Strudel Cup• Vegetarian and• Warm Fruits Strudel Cup• Sausage in a Roll• Salmon & Egg Strudel Cup
Per Serving from
MYR 5.90 – 18.90Single Layer
Full Log = MYR 24.00
Half Log = MYR 15.00
1 Slice = MYR 4.90
Other Products
• Gourmet Coffee • Teas• Juices• Horns• Cup Cakes• Puffs• Jam• Cookies• Biscottis• Danishs• Pies• etc
Chilled Based
Fruits and
cream based
More than 30
varieties.
Other Supporting products.
Croissants, Danishes, Eclaires, Puffs, Pies & others
Marketing Approach
Brand Promotion Route
Bloggers
Web Site
Face book
Friend Card
Friend Card Approach
For each Friend Card whom spent minimum MYR 80 within a
month, will FREE 1 full log strudel at their choice.
This is to encourage members to spend minimum MYR 80 in
a month.
Operating Scene
o Setting up the team and production base.
o Opening the 1st Flagship Store
Design Concept & Substances
Items Qty
Ovens 4
Baking Tray 50
Delivery Container 100
Working Table 6
Ice Cube Maker 1
Automatic Sheeter 1
Industrial Mixer 3
Industrial Cooker 1
Chiller 4
Freezer 3
Central Kitchen Equipment List
Kitchen Productivity Projections (Oven)
For Log Strudel Pastry
The oven can produce approx 20 logs of pastry. Total = 40 loaves
Baking time = 18mins (1st bake) + 5mins (2nd bake)
1 day full production = 10 hours
One hour produce = 80logs, One day = 800 logs
For Donut Strudel Pastry
The oven can produce approx 150 pcs of pastry. Total = 300 pcs
Baking time = 18mins (1st bake) + 5mins (2nd bake)
1 day full production = 10 hours
One hour produce = 300pcs, One day = 3000 pcs
Kitchen Productivity Projections (Sheeter)
Sheeting Machine Capacity
1st Sheeting Process (25kg) = 2hours
Daily Capacity = 100kg of Dough
2nd Sheeting Process (for baking) = 1 hour
Daily Capacity = 200kg
Kitchen Productivity Projections (Cooker)
Cooker usage for fruit fillings cooking
Apple filling cooking time = 2 hours
Capacity = ~50kg of apples
Daily max = 150kg or 3 times cooking