Kk revised
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Transcript of Kk revised
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Krispy Kreme has been cooking in the Kitchen since 1937. The mission is to reposition Krispy Kreme as a fun tasty brand., but not forgetting the history that brought about greatness. I will execute this through a magazine ads, social
media, and interactive advertising.
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Magazine Ads
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Shhhh...Don’t Tell Anyone
My Secret Recipe...Because I know where you live..
Be afraid be veryafraid...
The Kreme Team.
Meet MaggieTough, fearless,
creative, independent.
Don’t take no for an answer.
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Magazine ads Cont
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Hey honey, how about donuts for
desert?NO! not that kind of donut.. Such a
turn off.....
The Kreme Team.
Meet Laura
Beautiful.. In her day,..
Charming, Zealous, Loving.
Loves a man with money..
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Instagram Krispy Kreme will hold a “Dress Up Your Krispy Kreme Contest.” The theme of the contest is
Christmas, the contestants will dress their Krispy Kreme donut and send a picture of their donut to
Instagram whoever wins the contest will have their donut featured on Krispy Kreme’s
homepage.
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FacebookBe apart of the Kreme Team, create your own Kreme Team member. Give him/her a name, a personality, and a picture. When this is done he/she will be welcomed and initiated to the Kreme Team. Together the Kreme Team will rescue a child, meaning once a Kreme Team
member is created money is donated to a charity, and a supply of Krispy Kreme Donuts will
be given to a selective family.
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Kreme Team
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