FCW • GCN • DEFENSE SYSTEMS • WASHINGTON TECHNOLOGY

CAMPUS TECHNOLOGY • THE JOURNAL • FEDERAL SOUP

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PUBLIC SECTOR MEDIA GROUP MEDIA KIT

4 FCW

5 GCN

6 DEFENSE SYSTEMS

7 WASHINGTON TECHNOLOGY

8 CAMPUS TECHNOLOGY

9 THE JOURNAL

10 FEDERAL SOUP

11 CONTACT INFORMATION

12 GOVERNMENT PORTFOLIO

14 EDUCATION PORTFOLIO

1105 Public Sector Media Group

provides information, insight and

analysis to the Government IT and

Education IT (FED/SLED) sectors.

Our content platforms include

print, digital, online, events and

a broad spectrum of marketing

services.

We offer our advertisers deep

editorial and market knowledge,

a comprehensive audience

database and expert marketing

and engagement services.

MEET OUR BRANDS

By providing federal technology executives with the ‘who’ and ‘what’ they need to know to effectively manage and deliver on their agency’s mission, FCW delivers access to a powerful, hard-to-reach audience that controls the $112+ billion technology purchasing in federal government.

FCW’s editorial team crafts strategic features on business management, policy, pending legislation, technology and profiles of the power players making waves in the federal executive sector. The federal technology market comes to life with photos, profiles and insider insight.

Audience Composition

JOB FUNCTIONS*

C-Level Management / Command 12.5%

Executive / Senior Management 13.7%

Executive / Senior IT Management 22.4%

Program Management 12.7%

Project Management 9.4%

Elected Official / Legislative Staff 1.9%

Procurement / Purchasing 4.3%

General Operations 12.9%

Other IT 8.8%

Other 1.4%

The Business of Federal Technology

MOBILE/TABLETMAGAZINE ENEWSLETTERS EVENTSONLINE

TARGET MARKET: FEDERAL TECHNOLOGY EXECUTIVES

Total Circulation*

80,130

FCW.com Monthly Unique Visitors**

128,000

Federal Civilian

48.7%Federal Defense

31.7%Systems Integrator/Contractor/Reseller

19.6%

*Source: June 2015 BPA Statement

**Google Analytics

Public Sector IT managers responsible for acquiring and implementing technology within their organizations face common challenges: scalability, security, reliability and transparency. GCN provides technology assessments, recommendations and case studies to the full scope of technology decision makers in the federal and state & local markets.

GCN editorial topics include big data, cloud, cybersecurity, data centers, mobile and emerging technology.

Audience Composition

JOB FUNCTIONS*

Executive/Senior IT Management 27.1%

IT/Systems / Network Management 20.9%

Application Development / Programming 5.0%

Data Communications / Telecommunications 3.0%

IT Project Management: 4.4%

Research and Development 7.3%

Engineering/Tech Services 5.0%

Elected Official / Legis Staff / Board / Committee / Commsn Member 4.3%

C-Level Management/Command 9.9%

Program Management 3.7%

Procurement / Purchasing 1.8%

Other IT 7.6%

Technology, Tools and Tactics for Public Sector IT

MOBILE/TABLETMAGAZINE ENEWSLETTERS EVENTSONLINE

TARGET MARKET: PUBLIC SECTOR IT MANAGERS

Total Circulation*

100,100

GCN.comMonthly Unique Visitors**

110,000

State & Local Government

53.1%Federal Defense

19.3%Federal Civilian

27.6%

*Source: June 2015 BPA Statement

** Google Analytics

Defense Systems delivers independent insight, analysis and perspective for decision makers who develop, acquire and manage network-based defense technologies that facilitate situational awareness and enterprise agility.

We help these individuals understand how networked technologies are being used across services, commands, agencies and programs to better enable the warfighter.

Editorial coverage includes communications, cyber defense, tactical IT, enterprise systems, satellites and GEOINT, sensors, UAS and mobile.

Audience Composition

JOB FUNCTIONS*

Flag Officer 5.3%

Field Grade Officer 9.2%

Captain / Lieutenant / Ensign /Warrant Officer 6.6%

Congress, Executive Branch and Staff 6.3%

Senior DoD Executives, PEO, SES, Director, Deputies (and equiv.) 14.9%

Program / Project Management 14.3%

Procurement / Purchasing / Contract Management 11.1%

Network / Communications / Engineering/ Operational Management 20.4%

Defense Industry Executive / Director /Management 5.7%

Other 6.2%

Technologies for the Connected Warrior

MOBILE/TABLET ENEWSLETTERS EVENTSONLINE

TARGET MARKET: DEFENSE IT

DefenseSystems.com Monthly Unique Visitors**

51,000

Military

64.9%Civilian Defense

21.4%Defense Industry

13.7%

*Source: Publisher’s Own Data June 2015

** Google Analytics

Washington Technology is the authoritative source of competitive intelligence for executives providing contract services to the government market.

Our experts report all the latest contract services news, then add their analysis, to give leading companies the actionable information they need to make smart and strategic decisions around prime- or sub- partnerships, contract bids, and resource development.

Audience Composition

JOB FUNCTIONS*

Senior Executive/Corporate 34.2%

Program/Project Management 13.9%

Technical Management 8.2%

Systems Analyst/Solutions 7.8%

Procurement/Capture Manager 3.1%

Business Development/Sales 20.9%

Other 11.9%

The Authority for Government Contractors and Partners

ENEWSLETTERS EVENTSONLINE

WashingtonTechnology.com Monthly Unique Visitors**

128,000

*Source: Publisher’s Own Data

** Google Analytics

Systems Integration

19.5%Systems/Software Development

14.0%VAR (Value Added Reseller)

4.2%Aerospace/Defense Contractor Professional/Engineering

22.4%Distribution/Aggregation

1.0%Other Gov’t Contractor

21.0%Other

17.9%

TARGET MARKET:GOVERNMENT CONTRACTORS AND PARTNERS

THE Journal addresses the disruptive IT and instructional challenges K-12 education leaders face in supporting the common core standards, including BYOD and 1:1 initiatives, comprehensive online assessments and technology implementations.

As a premier resource for senior-level district and school administrators, technologists and instructional technologists, THE Journal covers topics such as: advanced networking, technology infrastructure, security, strategic IT planning, digital content, comprehensive learning, student management systems and the equity challenges K-12 education faces today.

Audience Composition

JOB FUNCTIONS*

Superintendent/Asst Superintendent 16%

Principal/Assistant Principal 26%

Information Technology 23%

Program/Curriculum Dir/Manager 10%

Technology-using Educator 22%

Librarian/Media Specialist 3%

Transforming Education Through Technology

Format ServedPrint: 50,000Digital: 50,000

Total Circulation*

100,000

THEJournal.com Monthly Unique Page Views**

340,000* Source: Publisher’s Sworn Statement October 2014

** Google Analytics

TARGET MARKET:K-12 EDUCATION TECHNOLOGY DECISION MAKERS

MOBILE/TABLETMAGAZINE ENEWSLETTERSONLINE

District office

47%Elementary School

20%Jr High/Middle School

16%High School

17%

Campus Technology addresses topics and trends relevant to higher education IT and administrative decision makers who are experiencing disruptive challenges around BOYD, alternative instructional environments (MOOCS) and data management.

By addressing these IT challenges, Campus Technology enables educators to advance the implementation of technology at their institutions. Topics covered include: advanced networking, technology infrastructure, security, strategic IT planning, presentation technologies and digital content.

Audience Composition

JOB FUNCTIONS*

Policy/Top-Level Institutional Exec/Mgmt 12%

Administration/Administrative Mgmt 25%

Information Technology Dir/Mgmt 31%

Instructional Program Mgmt/Dept 23%

Institutes/Research Programs/Assoc 2%

Campus Services/Vendor/Consult 2%

Other Allied to Field 5%

Empowering the World of Higher Education

Total Circulation*

40,000

CampusTechnology.com Monthly Unique Page Views**

245,000*Source: Publisher’s Sworn Statement November 2014

** Google Analytics

TARGET MARKET: HIGHER ED TECHNOLOGY DECISION MAKER

MOBILE/TABLET ENEWSLETTERSONLINE

4-year College/ University

69%2-year College

17%Vocational/Technical College

4%Government Organization:

4%Other Allied to Field

6%

Federal Soup is a central resource website for federal government employees, providing in-depth reference and research for federal employee questions on pay, benefits, employment policies, TSP, financial planning and retirement.

Website tools include interactive forums with other federal employees, access to weekly issues of the Federal Employees News Digest (FEND), and the online edition of the annual Federal Employees Almanac.

The website also offers federal employee news, free e-newsletters, publications store and a job board.

Your Federal Career & Benefits Explained

TARGET MARKET: FEDERAL EMPLOYEES

ENEWSLETTERSONLINE ALMANAC

The Federal Employees Almanac is Distributed to

100,000+ Federal Professionals

The Federal Employees News Digest

(FEND) Reaches

112,000+ Paid, Federal Subscribers

The 100% Opt-In FederalDAILY eNewsletter Drives Over

72,000 Monthly Users to the Federalsoup.com Website

HAPPY FED

FCW, GCN, DEFENSE SYSTEMS & WASHINGTON TECHNOLOGY

Ted ChaseMedia Consultant, DC, MD, VA,

OH, Southeast

(703) 944-2188

tchase@1105media.com

Bill Cooper Media Consultant, Midwest,

CA, WA, OR

(650) 961-1760

bcooper@1105media.com

Matt LallyMedia Consultant, Northeast

(973) 600-2749

mlally@1105media.com

Mary MartinMedia Consultant, DC, MD, VA

(703) 222-2977

mmartin@1105media.com

CAMPUS TECHNOLOGY & THE JOURNAL

David TuckerDirector of Sales

(612) 333-2238

dtucker@1105media.com

Jean A. DellarobbaSales Account Executive

(949) 265-1568

jdellarobba@1105media.com

FEDERAL SOUP

Kristi DoughertyGeneral Manager

(720) 387-8468

kdougherty@1105media.com

Mary KeenanMedia Consultant

(508) 297-2070

mkeenan@1105media.com

1105 PUBLIC SECTOR MEDIA GROUP CHIEF REVENUE OFFICER

Dan LaBianca(818) 674-3416

dlabianca@1105media.com

Contact Information

Learn more about the products and services 1105 Public Sector Media Group has to offer

PRINT

Magazine AdvertisingShowcase your brand/solutions in a format relied upon

by federal executives for IT purchasing.

Front Cover Tip/Content SyndicationHigh-impact, 2-sided cover tips deliver increased

visibility and response rates. Add-on whitepaper and

lead generation available.

Magazine Inserts & OutsertsDistribute your collateral as an insert or outsert in

our (print and digital) brands, ensuring its delivery to

decision makers.

Editorial Calendar On DemandSelect an editorial topic for an issue of your choice, and

run a full-page ad as the backdrop to the three pages

of editorial coverage.

DIGITAL

ROS BannersUse a run-of-site campaign to build awareness and

engagement with the selected brand’s audience.

Contextual Banner AdsRun a banner campaign aligned with content on a

specific topic or technology area.

Topic TakeoversExclusive sponsor of an online topic channel that

directs visitors to specific content on the site.

eNewsletter Deliver your message to our qualified audience

alongside brand-specific editorial news and updates.

Editorial SlideshowPSMG-produced editorial slideshows on key topics of

interest to public sector decision makers.

Mobile SponsorshipsTablet App, Mobile Edition

Reach on-the-go professionals while building brand

awareness with these exclusive sponsorships.

MARKETING SERVICES

Content Marketing ToolboxLet our Custom Editorial Team create a unique content

package tailored to your organization’s needs.

Executive Analysis Executive Insights, Executive Outlook

These custom content solutions are geared toward IT

decision makers who need to understand how a given

technology tool or strategy could have an impact on

the IT enterprise or agency operations.

Strategic AnalysisGameChanger, Technology Insights, Advanced

IT Playbook, Best Practices, eBooks, Tech Tactics,

Snapshot Report, Marching Orders, State of States,

Field Report, Mandates

These custom content solutions provide IT decision

makers and managers with insights into how to fully

leverage a given technology tool or strategy.

Thought LeadershipExecutive Q&A, Expert Q&A, Guest Column,

Viewpoint, Power Player, Top 100, Fast 50

These custom content solutions spotlight the thought

leadership of a vendor and/or a vendor’s executive.

ResearchThe Download, Market Insights, Strategic

Research Brief

Media program developed from in-depth research on

a critical topic of interest.

Technology TemplatesSponsor-directed messaging presented in a content-

centric, information-rich design.

Contract Guides and Exclusive Online MicrositesPrint and online guides that increase task order

opportunity through agency and contract alignment.

Digital DialogueExtend the life and reach of your webcast with a Digital

Dialogue, which captures highlights of your webcast in

a printed piece in FCW or GCN.

Government Portfolio

Custom e-LetterEngage and educate targeted public sector

subscribers through a direct-marketing approach.

Custom Aggregated Editorial eNewsletterThis sponsor-directed custom eNewsletter features

aggregated content from all PSMG news sources and

positions your brand as a thought leader in the federal

IT space.

Custom InfoGraphicKey facts, figures and information delivered in a two-

page dynamic, high-impact InfoGraphic.

Custom SlideshowTen custom slides on a sponsor-identified topic to run

on the selected brand’s website for 60 days.

DEMAND GENERATION

Content SyndicationPost a whitepaper, video, webcast or educational asset

in the selected brand’s whitepaper library for lead

generation.

Sponsor WebcastPersonalized microsite on the selected brand’s website

that can host up to 15 sponsor assets for registered

download.

Government Voice WebcastExpert government speaker engages audience on

topic of interest. Sponsor presents for 5 minutes.

Editorial WebcastA PSMG Editorial staff member offers expert insights

into a key topic of interest.

Research WebcastFindings from sponsored research conducted by PSMG

are presented and followed by a sponsor prepared

presentation.

Roundtable WebcastPSMG editor leads an educational session with a

government speaker and the sponsor.

Federal 100 Leadership Webcast SeriesFeatured interviews with select Federal 100 winners

outlining their project initiatives, contracts and trends.

Multi-sponsor recognition and alignment with speaker

on strategic topics.

Innovations SeriesQuarterly 6-8 page PDF focused on State & Local

technologies. Sole sponsorships available.

Innovations In GovernmentQuarterly 12-16 page PDF focused on a significant

trend or development. Sole sponsorships available.

Sponsor MicrositePersonalized microsite on selected brand’s website

that can host up to 15 sponsor assets for registered

download.

Custom Virtual EventsTeam with our content, marketing and event experts to

deliver a custom event tailored to your needs.

PREMIER EXECUTIVE AND B2G EVENTS

FCW Federal 100FCW recognizes government and industry leaders who

have played pivotal roles in the federal IT community.

GCN Awards GalaCelebrating government teams that made

extraordinary IT accomplishments and contributions.

Face-to-Face EventsContent-rich, in-person seminars designed to educate

government IT professionals on mission-critical topics.

Custom Events or Virtual EventsTeam with our content, marketing and event experts to

deliver a custom event tailored to your needs.

ACQUIREACQUIRE is a brand new, two-day educational event

and trade show for government acquisition and

management professionals looking to deliver on their

agencies’ missions. ACQUIRE will focus on three key

OMB categories: Professional Services, Information

Technology and Office Management.

Government Portfolio

BRANDING

Magazine AdvertisingBring attention to your brand with a monthly print and/

or tablet-based, mobile and online magazine.

Front Cover Tip (Print Only)Combine publication branding standards with sponsor-

driven design to create an impactful placement in front

of the monthly contextual based cover.

Magazine Inserts / Outserts (Print Only)Stand out and distribute your insert or outsert in THE

Journal including Cover Tips, Mock Cover, Two-Sided

insert and more.

Edit On DemandSelect an editorial topic for an issue of your choice and

run a full-page ad as the backdrop to the three pages

of editorial coverage.

Banner AdsCatch the eye of a targeted Higher Education or K-12

audience and drive them to your website with a ROS or

High-Impact Banner Ad.

Contextual Banner AdsRun a banner campaign aligned with content on a

specific topic or technology area.

eNewslettersTarget Higher Education or K-12 Technology

decision makers and stakeholders with sponsorship

opportunities in our weekly and monthly opt-in

eNewsletters.

LEAD GENERATION

Content SyndicationPresent your company as a leading subject matter

expert when you post whitepapers, relevant articles,

webcasts and more in a topic-specific asset library.

Education Resource Center (microsite)Position your company as an industry leader through

a highly targeted, sole-sponsored solution center

presenting relevant content, messaging and branding.

Sponsor WebcastChoose a topic to represent your brand and create

a customized webcast that includes an editorial

moderator from The Journal or Campus Technology, a

customer and a representative from your company.

Digital DialogueExtend the life and reach of your webcast with a Digital

Dialogue, which captures highlights of your webcast in

a 2-page branded content overview within THE Journal

or Campus Technology.

Custom Resource Guide or eBookUtilize our highly regarded editorial content to

assemble a portfolio of targeted articles to create a

sole-sponsored resource guide.

Custom Whitepaper or Case StudyStrengthen your competitive position by developing

and promoting custom comprehensive content

highlighting your product/solution to Higher Education

or K-12 decision makers.

Innovator of the Month Editorial WebcastSponsor a webcast featuring Campus Technology’s

or THE Journal’s “Innovator of the Month” and be

positioned as a thought leader and a supporter of

innovation in the classroom.

Education Portfolio

THOUGHT LEADERSHIP

The Download Research ReportSix month media program developed from in-depth

research on a critical topic of interest.

Snapshot Strategic ReportThree month thought leadership program that includes

print, online and lead generation.

Game ChangerSponsor a 3-page print and digital report highlighting

game-changing technology within Campus Technology

or THE Journal.

Education Insight SeriesEngage Higher Education or K-12 decision makers

in conversation by delivering authoritative must-have

answers to their burning questions.

Industry Survey, Infographic & Executive SummaryCollect insightful metrics and quantitative responses

from a highly engaged audience and communicate the

results in a new and visually compelling way through a

custom Infographic.

MARKETING SERVICES

Education Content TemplatesPresent original content through an advertorial

framework of your choice.

Focus eNewslettersEngage readers with a sole-sponsored custom

message co-branded with Campus Technology or THE

Journal highlighting your brand’s value through a direct

marketing approach.

Custom ResearchConnect with Higher Education or K-12 technology

decision makers to gather market statistics and

demographics to align your strategies with market

opportunities.

Content Marketing ToolboxLet our Custom Editorial Team create a unique content

package tailored to your organization’s needs.

Education Portfolio

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