Kit Kat Senses

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Transcript of Kit Kat Senses

PowerPoint Presentation

KIT KAT SensesCommunication Materials

The product

Launched in January 2008 in the UK the leading country for the rest EU region.Brand extension of the KIT KAT brand family.A chocolate treat in sensible portion (165 calories) to be enjoyed as part of a balanced diet.Female proposition to fill the gap in the current KIT KAT product range at that time.

The Brand Ambassadors

Girls Aloud are an English-Irish pop girl group, which was created through the ITV talent show Popstars: The Rivals in 2002. The group comprised singers Cheryl Cole, Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh.The group achieved a string of twenty consecutive top ten singles in the United Kingdom, including four number ones.

The Brand Ambassadors Girls Aloud

Backstage TV shooting

KIT KAT Senses PR Event with Girls Aloud

KIT KAT Senses PR Event with Girls Aloud

KIT KAT Senses Girls Aloud T-shirt promotion