Kim Jong, DDB, Headstart morgenseminar 7. dec '11
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SOCIAL CREATIVITY
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Transcript of Kim Jong, DDB, Headstart morgenseminar 7. dec '11
SOCIAL CREATIVITY
At transformere et reklamebureau til at blive et bureau, der er mindst lige så digitalt som digitale bureauer uden at blive et digitalt bureau!!
Agency of the year: Wieden & Kennedy!
"You think of these things as incremental and suddenly you wake up and say, it's not an incremental change," said Mr. Wieden. "It's a complete psychological shift in the way people relate to one another." It made Wieden start thinking about the digital revolution in terms of the agency's historical strengths. "I thought, that's what we're good at -- one of the things we've always brought to the marketplace is the ability to form amazing relationships between clients and their customers. We have an innate ability to get at what drives a company and capture that and create that personality so it's vivid not just to the outside world but inside the company. So when we started looking at digital as not just a medium but as a whole different way of creating relationships, that's when I think for me personally, I understood the impact of what was going on."
”It was that essential shift in approach -- seeing advertising as a conversation rather than a one-way broadcast -- that really, finally ushered in the new era at the agency” (Dan Wieden)
Best Interactive Agency in The World: Forsman & Bodenfors in Göteborg!
DDB Danmark har ikke længere en ”digital afdeling”…!
#Vieralledigitale !
Hvordan vil bureauerne arbejde med sociale medier i 2012. !!Her er 7 bud.!
TENDENS NR. 1 ”Man skal ikke være social
hele tiden”"
Både vi selv og kunderne skal fjerne os fra det traditionelle kampagnefokus, der kun bygger passiv opmærksomhed fire gange om året til…!
…at refokusere indsatsen til en 365-dages dialog med forbrugerne, der bygger mærket hele året rundt…!
Der er en årsag til, at folk ikke gider snakke med brands 365 dage om året…!!
TENDENS NR. 2 ”Sociale medier er stadig ingenting uden de betalte
eller egne medier”"
You don’t need a loudspeaker… "you need a bloody tank!!
TENDENS NR. 3 ”Måske skal vi holde op med at tale om sociale medier og i stedet være sociale”"
Hvordan laver man reklame, der ikke virker som om, det er reklame?!
Resultater 2010/2011
TENDENS NR. 4 ”LIVET ER EN LEG”"
TENDENS NR. 5 ”Return of the Brand Site”"
Companies need to round up their brands and make sure they return to the fold…
at least once in a while
TENDENS NR. 6 ”Return of The King”"
TENDENS NR. 7 ”The Cocktail Shaker”"
MAN SKAL TURDE AT BLANDE…
OGSÅ DAGEN DERPÅ!
Twitter: @4everjong Mobile: +45 2779 2214 Email: [email protected] …or just google me !
