Allan Strand, TC Electronic, Headstart morgenseminar 12. oktober '11
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Transcript of Allan Strand, TC Electronic, Headstart morgenseminar 12. oktober '11
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Headstart Morgenmøde
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Allan Strand
International Marketing Manager
TC Electronic, TC-Helicon, Dynaudio Acoustics, Tannoy
I dag skal vi kun snakke TC Electronic...
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Hvad er TC Electronic
Communities – Fora – Video – Endorsement
Spørgsmål
Agenda
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TC er en niche virksomhed
Ferrari på vej mod at blive AUDI…
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Brugere af TC udstyr Madonna,Prince, U2, George Michael, Robyn,
Slash (Guns’n’Roses), Deep Purple, Aerosmith, Rammstein, Queens of the Stoneage,
Michael Jackson og mange flere
Ringenes Herre, Matrix, Løvernes Konge, Avatar, Harry Potter, James Bond, Sherlock Holmes…
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Communities - Facebook – Videos - Fora
• Kritisk masse
• For tre år siden:• 3000 facebook fans• 60 videoer / 50.000 views
• Ikke proaktive• Talte til - ikke med - vores slutbrugere
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Facebook Ongoing competitions to get more fans
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Win a Studio / X-marketing
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X-Marketing
Win a Gibson Guitar, Marshall Amp and TC G-System
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Top 10 Music Brands on Facebook
• 1: Fender 750K• 2: Gibson Les Paul-580k - 3: Gibson 300k• 4: Ibanez – 186K• 5: TC Electronic 150K+ • 6: Behringer 107k• 7: Line 6 75K• 8: MXR/Jim Dunlop 67K• 9: Mesa Boogie 44K• 10: TC-Helicon 24K+
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Facebook • Facebook two way communication• Hvad kan vi gøre for vore fans?• Hvad kan vores fans gøre for os? • Hvordan får vi dem til at købe noget?
• Skype lessons, meet and greet, win tickets• Drive dem ind i til dealere
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Facebook City Campaign
Skabe trafik til vores forhandlere.
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Facebook-integration med TCElectronic.com
Åben kommentartråd på vores produkt sider linker til Facebook
Lad dem snakke…
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Facebook Artist Targeted Ads
Example: TonePrints™
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Forum og facebook spørgsmål
Vi spørger vore kunder og lytter til vore kunder.Det gir pote og en loyalitet der er mange $ værd
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”This one here was my request! Can't wait to load it up tonight. A very big thank you Tore for making these all happen!”
“Wow, that's really cool. I mean, really cool. Thanks so much for doing that.”
“If only all companies would realize that this is how you create loyal customers”
”Thanks for all the great TonePrint's! I've got 2 Flashbacks on my board now!”
DUDE!!!!!
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TC Electronic Videos
Video er en fantastisk måde at få sit budskab ud på…
Produkt demoGear run-Behind the scene
VIP Vibe
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TC Electronic Videos
• 600+ videoer på Youtube • 5.000.000+ views
Eksempler• Viral: Mad Professor• Teaser videos: Pre-campaign LEGO
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