KID SAFE T

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INTRODUCTION

KID SAFE T a start-up organization that provides day care seBangalore, Karnataka.

This mid-sized child care facility serves children from three msix years of age.

Their services are safe and secure, providing the parents wit

excellent place where their children can be taken care of. The main market which is concentrated is women who work

corporate offices.


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MISSION

KID SAFE T aims to offer safe and secure child care at all timpersonal attention to each child is essential to providing a qexperience for all children; therefore, adequate personnel whired to ensure each child has the proper supervision will inand provide corporate employees a satisfaction on work andbalance.


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FINANCE

The estimated startup capital for this venture will be rupees(advertising, legal cost and related expense)

And an addition capital of rupees 10 lakhs for startup assets

The source of the capital for this venture will be from the fopersonal funds.

Start-up Funding

Start-up Expenses to Fund 1,80,000

Start-up Assets to Fund 10,00,000

Total 11,80,000


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Start-up Requirements

Legal 60,000

Brochures 21,000

Stationery etc. 6000

Activity Supplies 15000

Food Preparation Supplies 18000

First Aid Supplies 12000

Cleaning Supplies 9000

Nap Time Bedding 15000

Other 24000

Total 1,80,000

Expenses


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Start Up Asset

Advance for rental space 3,00,000

Logistics 3,00,000

Others (Toys, computer , TV, Bed etc.) 4,00,000

Total 10,00,000


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The company plans to deliver sales of approximately RS.1, 500,000(one crore fifty six lakhs) in the first year, and RS1,98,(one crore ninty eight lakhs) in the second year plan implem

0

50

100

150

200

250

300

Year 1 Year 2 Year 3 Year 4 Year 5

Sales Forecaast

Ful l T im e P ar t t im e


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Sales Forecast

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11

Sales

Full Ti me Part ti me


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BREAK EVEN FORECAST

Fixed cost Initial cash outflow- 11,80,000

Fixed expenses during the year

Rent1,00,000*12 = 12,00,000

Conveyance10,000 * 12 = 1,20,000

Electricity and water = 2,500*12 = 30000

Miscellaneous expenses(TV, internet, phone,etc. ) 10,000 * 12

Advertising cost = 50,000 * 12 = 6,00,000

TOTAL Fixed Cost = Rs.32,50,000


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Full timeRs.5772000Part timeRs.1204000

Total income = Rs.69,76,000


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Breakeven calculation

Break even analysisTotal incomevariable cost = contribution

69,76,00015,75,000 = 54,01,000

Contributionfixed cost = Profit

54,01,0003250000 = 21,51,000

On 11thmonth the company will cross the breakeven point wprofit of Rs.7,11,000


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Marketing

Bangalore has a lot of corporate offices where thousands ofwho have kids work the whole day.

Our key market is those corporate offices.

We will have tie ups with corporate offices to provide servictheir employees.

This provides a better work place where the employees can more time and concentrate in their jobs.


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Marketing Strategies

Corporate kid safety will employ two strategies to differentithemselves

he first is a pricing structure where Safe Kids' services will be5%-10% less than the larger commercial run facilities.

KIDS SAFE T will spend extra money to attract and train the

employees.


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USP

Your Child Our Child , Love and Care unlimited As our usp specifies that we take care of your child like our owwith unlimited love and care with 100% safety.


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7 Ps of Creche

PLACE -The child care market is quite competitive in theGetting the right place for creche can often mean the between success and failure of the business.

The ideal location for creche is safe,clean,accessible andhomes or offices.

We have choosen Domlur to cover up embassy golf links wmost potential market


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People

The target market for KIDS SAFE T is full-time working couples.

There is an increasing amount of families who have become dependeincomes, which has created the necessity of the child care industry.

Children between the age of 16 years are popular candidates for thservices.


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Promotion

There are over 40 child care providers in the local area.

The larger commercial chain child care centres, such as We a majority of the market share. These larger chains competebecause of a good reputation among the consumer market.

KIDS SAFE T offers a lower staff to child ratio, which is appe

most parents. Additionally, the company maintains child carlevels that are 5-10% below the average of that of the largecommercial chain child care fees.

We can promote our SERVICE through social media, advertispamphlets.


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Price

It is estimated that the start-up expenses will be 1,80,000legal costs, advertising, and related expenses). An additionof 10,00,000 will be required as start-up assets. The start-upto be financed in equal portions by the owners' personal fun

Our service costs :

Rs.12,000 for full time kids andRs.8,000 for part time kids


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Place

KIDS SAFE T will base its' operations in Domlur

The facility will originally consist of a 5000 sq. ft.house residential neighbourhood. The yard will be fully fenced in,no one can either come in or wander away. The yard will bewith safe, entertaining toys, as well as a sandbox.

The house will also contain toys, games, and bookentertainment of children.


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Products

Toys.

Educational items .

Playground equipments.

Appliancesplates, bottles, cups ,etc.

Stationary.

Handbookwhich has all the polices.


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Physical evidence

Good area

Good hall

Rooms

Toys


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Process management

Our crche will be managed by :

Marketing head

HR

Financial head.

Teachersfrom nursery schools and other kids care


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HUMAN RESOURCE

Training

A crche worker and helper will undergo a short-term training afjoins.

Pre-school education has to be provided to children in the age gyears. This will be based on Early Childhood Education guidelinesthe crche workers will be trained. They will be taught how to enchildren in a variety of pre-school activities with adequate teachlearning material.

To develop skills in them for organizing various activities to promround development of children.

To develop skills in addressing the psycho-social care of young intoddlers.


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To enable the participants to plan and prepare need basedprogramme for holistic development of child.

Develop the capacity to work with parents.


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After Training Functions

Organize pre-school education activities for children betwee

years of age based on the ECE guidelines provided during tr

Teach Personal hygiene Habits to the Children.

Prepare Nutritious food for children attending the crche ce

Keep the center and its surroundings neat and clean.

Provide proper arrangements for sleep and rest of children.

Create awareness about better child care in the community

Maintain records and register.

Ensure weekly visits by doctors/healthworkers.


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Government Grant

Admissible Grant Ceiling of expenditure Grant

Non-recurring grant for

the period of five years

Rs. 10,000/- and a

subsequent grant of Rs.5000/- at an interval of five

years towards replacement

of consumable stores on

cent percent basis.

Rs. 10,000/- (100the beginning of

crche) Rs. 3000

five years int


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Recruitment

We recruit baby sitters depending on the number of childre

On an average one baby sitter takes care of 5 children

As the number of customer increase thereby there is a increbaby sitters.

The qualification of the baby sitters are as follows

Experience in any nursery school or baby care institutes

Age not below 25

Good soft skills and basic education

Only female baby sitters are recruited


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Leave Policy

Annual Leave:

Annual Leave and Public Holidays shall be given inaccordanceProvision of the Holidays (Employees) Act 1973, and the WorkProtection Act 1991.

You are entitled to 25 Calendar/Working Days per completed service. Notice of intention to take Annual Leave must be giveworking days in advance.


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Sick Pay:

Sick Pay will by given for the first 2 consecutive uncertified sick dsubject to a maximum of 6 days in any one period of 12 months.

Periods supported by medical certification subject to a maximumdays in the 12 months immediately preceding the commencemeillness.

The employee shall claim and remit to the employer any social wpayments due during periods when they are claiming sick pay. Ashould be advised to the Manager or by 10:00 am on the first daillness. All efforts should be made to inform the Manager of the return to work date after a period of illness.

KID SAFE T

Documents

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