Kickstarter Game Thinking Teardown
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Transcript of Kickstarter Game Thinking Teardown
![Page 1: Kickstarter Game Thinking Teardown](https://reader034.fdocuments.us/reader034/viewer/2022042707/58cee7d71a28ab333d8b55c7/html5/thumbnails/1.jpg)
Game Thinking TEARDOWN
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what is
Game Thinking?
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what is
Game Thinking?
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what is
Game Thinking?
![Page 5: Kickstarter Game Thinking Teardown](https://reader034.fdocuments.us/reader034/viewer/2022042707/58cee7d71a28ab333d8b55c7/html5/thumbnails/5.jpg)
what is
Game Thinking?
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what is
Game Thinking?
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3 Powerful Techniques that supercharge innovation
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Mobilize your Super-fans find & leverage your high-need, high-value early customers
1
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Create something that a few people
love - even if most people don’t get
it right away
Paul Buchheit Partner, Y-Combinator
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find & leverage
your super-fans
then expand
from that base
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Start with a Learning Loop “find the fun” with a skill-building
feedback loop 2
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Fun is just another word for learning
Raph Koster author, A Theory of Fun
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the best MVP is your Core Learning Loop
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Play-test your idea to life tinker, prototype & assume your first
idea might not be right
3
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What We Offer
resources workshops coaching
design servicesPeter Drucker
The best way to have a good idea is to have
lots of ideas
Linus Pauling Scientist
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don’t fall in love
with an idea;
fall in love with
solving a problem & learning from
your customers
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Game Thinking Teardown
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strong vision, cross-functional team
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We succeeded because we said “No” to the tempting quick wins that strayed outside of our core vision - and focused on what really mattered.
Cindy Au Kickstarter community manager 2009-2014
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is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
Player’s Journey
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is for Enthusiastshow does my customer’s end-to-end experience
Discovery
Onboarding
Habit-Building
Mastery
evolve over time?
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is for Enthusiasts
Discovery
Discovery is for VisitorsIs this right for me? What’s the value proposition?
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Social Discovery via friends & followers
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is for EnthusiastsOnboarding is for Newbies
Discovery
Onboarding
How do I learn the ropes? When do I start getting value?
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is for EnthusiastsExploratory Onboarding with layers of engagement
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is for EnthusiastsHabit-building is for Regulars
Discovery
Onboarding
Habit-Building
What pulls me back? What am I getting better at?
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is for EnthusiastsEngaged Habitsrooting for your project(s) to succeed
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is for EnthusiastsMastery is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
How can I leverage the skills & knowledge I’ve built?
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is for EnthusiastsHeading to Mastery deepening relationships, getting special perks, betting on projects that get funded & ship
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is for EnthusiastsOnboarding for Creators
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is for EnthusiastsHabit-building for Creators
engaged trigger
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is for EnthusiastsMastery for Creators
funded!
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is for EnthusiastsMastery leads to greater impact
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Learning Loop
Explore Campaigns watch videos, browse
rewards, see who’s funding what
FUNDERS
Something New that I’m
passionate about
Check Campaign Stats
Donate choose a reward level and make a donation
Share tell your story &
support the campaign
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Repeatable, pleasurable activity that satisfies an internal urge or need
Explore Campaigns watch videos, browse
rewards, see who’s funding what
Something New that I’m
passionate about
Internal Trigger
Repeatable, Pleasurable Activity
Donate choose a reward level and make a donation
Share tell your story &
support the campaign
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Repeatable, pleasurable activity that satisfies an internal urge or need
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Simple Feedback promotes learning & competence
Explore Campaigns watch videos, browse
rewards, see who’s funding what
Something New that I’m
passionate about
Feedback: join the community
Donate choose a reward level and make a donation
Share tell your story &
support the campaign
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Simple Feedback promotes learning & competence
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Progress, Investment & Engaged Triggers pull people back
Explore Campaigns watch videos, browse
rewards, see who’s funding what
Something New that I’m
passionate about
Check Stats Sharing & Campaign
Deepen Investment at the right moment
Donate choose a reward level and make a donation
Share tell your story &
support the campaign
Engaged Trigger
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Progress, Investment & Engaged Triggers pull people back
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Learning Loop
Creators
Read & Answer Messages
engage with your community
How’s my Campaign
Doing?
Check Campaign Stats
No More Messages Need my attention
Create New update, reward level,
social media post
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Read & Answer Messages
engage with your community
No More Messages Need my attention
Engaging activity that satisfies an internal urge or need Create New
update, reward level, social media post
Repeatable, Pleasurable Activity
How’s my Campaign
Doing?
Internal Trigger
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Engaging activity that satisfies an internal urge or need
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How’s my Campaign
Doing?
Read & Answer Messages
engage with your community
No More Messages Need my attention
Simple Feedback
Simple Feedback System promotes learning & competence
Create New update, reward level,
social media post
![Page 45: Kickstarter Game Thinking Teardown](https://reader034.fdocuments.us/reader034/viewer/2022042707/58cee7d71a28ab333d8b55c7/html5/thumbnails/45.jpg)
Simple Feedback System promotes learning & competence
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How’s my Campaign
Doing?
Read &Answer Messages
engage with your community
No More Messages Need my attention
Progress & Investment
Progress, Investment & Engaged Triggers pull people back
Check Campaign
Stats
Engaged Trigger
Create New update, reward level,
social media post
![Page 47: Kickstarter Game Thinking Teardown](https://reader034.fdocuments.us/reader034/viewer/2022042707/58cee7d71a28ab333d8b55c7/html5/thumbnails/47.jpg)
Progress, Investment & Engaged Triggers pull people back
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total raised
amount left to raise
days to go
# of backers
Cooperative Mechanics
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Cooperative Mechanics
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Game Thinking Design Tips
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Game Thinking Design Tips1. a strong vision helps you say “no”
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Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop
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Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity
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Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity
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Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity 5. Use spotlights to showcase excellence
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Cindy Au on how collaboration fueled Kickstarter’s growth
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ready to innovate faster and smarter with
Game Thinking?
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join our worldwide community of Game Thinkers at
Game Thinking Live 2017
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Engage with a supportive community before, during & after the event
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Learn a step-by-step design system 8 templates that super-charge your progress
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Early-bird VIP Breakfast mingle with VIPs & get your questions answered
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Early-bird VIP Breakfast mingle with VIPs & get your questions answered
Introduction to Cooperative Design online mini-course in designing collaboration
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Early-bird VIP Breakfast mingle with VIPs & get your questions answered
Private coaching session first 5 signups get 1:1 coaching session
Introduction to Cooperative Design online mini-course in designing collaboration
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WORK WITH ME
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EARLY-BIRD DISCOUNT
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WORK WITH ME
PRIVATE WORKSHOP
PRIVATE CLIENT
LIVE TRAINING EVENT
EARLY-BIRD DISCOUNT
$25K+
$5-10K/month
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