Khushi Ambient Media Solutions Credentials Updated Jan 2016

Your search for ambient media ends here

www.khushiadvertising.com

20

04 • Began with Off-screen ads in

multiplex & malls in Ahmedabad

20

06 • Expanded footprints within Gujarat in

Baroda, Rajkot and Surat.

20

08 • Acquired 1st mall ad rights outside

Gujarat in Nagpur

20

09 • Entered in cinema onscreen business

with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata.

20

10

• Started acquiring Ad Film rights

20

13 • Khushi Advertising became

“Khushi Advertising Ideas Pvt. Ltd. “

20

14 • Transformed into ambient media

solutions provider with a clients base of 300+ & 26 offices in India

20

15 • Acquired Amritsar, Chandigarh & Surat

Airport exclusive rights. Expanded to 28 Offices

1Largest Cinema

Advertising & Mall Branding agency in

India 200+200+ Head-Count. 60+ Operations &

Execution team

3030 offices in 30 cities to service national / regional campaigns

300+300+ Leading Brands

& many more regional clients

Khushi Journey - At a glance

www.khushiadvertising.com20

16 • Forging on to become a leading

ambient media agency in India. New Offices & acquisitions in pipeline

Footprints


1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. JAIPUR18. JODHPUR19. BHOPAL20. INDORE21. RAIPUR22. KOLKATA23. BHUBANESHWAR24. SILIGURI25. HYDERABAD26. VIZAG27. VIJAYWADA28. BENGALURU29. CHENNAI30. KOCHI

What we do


• Across 2500+ multiplex screens & 5500+ single screens in India

Cinema Advertising

• 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding

• We create memorable brand experiences across 1000+ popular avenues having affluent footfalls

Experiential Marketing

• We ideate & execute ambient innovations to leave a lasting impressionInnovations

Cinema AdvertisingA MEDIA-MIX THAT ADDS EFFECTIVE REACH, IMPACT & BETTER ROI.

Over 2500+ multiplex screens & 5500 + single screen cinemas to choose from

ADD RELEVANT REACH & IMPACT IN YOUR MEDIA PLAN

CINEMA AS A MEDIA-MIX• Improves results of TV, Radio, Print & Digital campaigns

• Opportunity to advertise first in cinemas

followed by WTP

• Grabs undivided attention from captive audience

• Gets you the TV Ad-Avoiders to see your ad

• Gives Big Impact & incredible sound to your TVC

• Targets your regional or national customers

• Reduces spend wastage as you can select relevant cinemas in your universe

• Offers all language movies & adds effective reach

in the media plan

• Connects & engages with the target audience

• Cinema, mixed with your campaigns increases ROI.

Onscreen Ad Options• Mute Slide: 10 seconds

• CineRadio: 10/20 seconds

• Ad Film: 20/30/40/60 seconds


BrandingIMPRESS YOUR CUSTOMERS IN THE SPENDING MOOD

Over 100 ambient spaces to choose from

Shopping Malls


Branding Options in Malls

• FAÇADE HOARDING.

• FRONTLIT

• BACKLIT

• DROP DOWN

• GLASS FAÇADE

• STEP BRANDING

• ESCALATOR BRANDING

• LIFT DOOR BRANDING

• FLOOR BRANDING

• PARKING BRANDING

• SCROLLERS

• BACKLIT STANDEE

• FLEX / CUTOUT STANDEE

• REST ROOM BRANDING

• 70% of affluent adults visit malls twice in a month

• On an avg, shoppers spend more than Rs. 5000 per visit

• Average time spent per mall: 75 minutes

• Long dwell times gives activeshoppers extended exposure timeto advertising displays.

• Target consumers who are in the“buying mode.”

• Mall displays are strategicallypositioned at eye level, in a clean &good ambience

Shopping Mall Advantage

“Influence and engage with the affluent shopper’s throughout the year with best shopping malls across India.”

Facade - High Impact media

DROP DOWN

LIFT DOOR BRANDING

PARKING BRANDING

Other spaces in malls

ESCALATOR BRANDING BACKLIT

SEAT BRANDING

POPCORN CONE BRANDINGREST ROOM MIRROR BRANDINGFLEX / CUTOUT STANDEE

TICKET JACKET

Branding options in Multiplexes

LIFT BRANDING


Target millions of affluent flyers

Bang-on positioning of the media ensures eyeballs

Regular Business travellers

Tourists

Local HNI’s & the affluent

Others: (NRI & Foreign tourists)

HNI’s & affluent: 75 % are aged 18 to 50

Flexible booking periods from 30 days to one year

Exciting branding units at major airports

Branding options at airports

Most preferred media options:

• L.E.D Backlit Hoardings• Trolleys• Activation spaces• Tags & Boarding Pass• In-Flight options


Exclusive rights of Amritsar & Chandigarh Airport

Exclusive Trolley branding rights at the Surat airport

AMRITSAR LED Spaces located at the Arrival & Departure routes

CHANDIGARH Spaces strategically located inside the airport

CUTOUT / STANDEES SENSOMATIC

PILLAR BRANDINGTENT CARDSPROMOTION SPACE

FLOOR BRANDING

Branding Options in Hyper-Markets & Departmental StoresAdvertise & swing the shoppers purchase decisions to your favor


Trail Rooms

Washroom Door Branding

DanglerStandee Latte art Wall Visuals

Tent Card Product Display / Activation Tray Mat

Branding Options in Coffee Shops

Experiential Marketing

Media Vehicle Strength Analysis


Achieve results with the most powerful media-vehicles

“CINEMA & Experiential Marketing”

MEDIA VEHICLE

SEE HEAR FEEL SMELL TOUCH LIVE ENGAGEMENT WITH TG

INSTANTREACH

Frequency IMPACT Detailing

PRINT J L L L L L J J J J

TV J J K L L L J J L L

RADIO L J L L L L J J L L

OUTDOOR J L L L L L J J J L

ONLINE J J K L L K J J L J

CINEMA J J J J J J L L J J

EM J J J J J J L L J J

Experiential Marketing & Cinema clearly wins over all media vehicles with an overall ability to raise complete awareness by triggering all senses i.e Eyes, Nose, Ears, Smell, Touch & feel, thereby completely impressing the targeted audience.


Result / ROI Deployment Our Plan Ideation Our Insight Brief

Inform & Excite them

Entice & Infuse Interest

Stir-up Desire

Get Them

Mix “Experiential Marketing”& add better ROI into your media plan

= = Process = =

Product Sampling at multiplex

Sampling in Multiplex auditorium

Product Sampling at multiplex Product Sampling at Crossroads

We chat Activity in Multiplex Foot Ball Activity in Mall

CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES


Product Display Multiplex

Car Display in Mall

Product Display Mall Product Display Multiplex

Car Display in Mall

CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES


Lucky Seat Concepts in Cinemas

Experiential Avenues


Cafes / QSRS /Restaurants

DepartmentalStores

Hypermarkets

Book Stores

Gymnasiums

Transit Media

Entertainment

Corporate Parks & ATM

Innovations

Huge Logo Cut-out

Huge Mobile Entrance Cut-out

Huge Cut-out InnovationSTILT WALKER INNOVATIVE ACT

Lenticular Standees

Khushi team consists of young & experienced professionals from theadvertising, marketing & media industry.

Khushi has more than a decade-long experience in providing relevant& innovative ambient media solutions

Our own 60+ operations team executes & monitor your campaignacross our 30 offices in India

Leading corporate, retail clients & media agencies prefer Khushi forour accurate planning, authentic & prompt service.

Trust Khushi


Corporate Clients

Ecommerce & Healthcare

Automobiles & Education


Direct Retail Clients

Education & Electronics

Travel & Hospitality


www.khushiadvertising.com28 Offices I 175+ Professionals I 300+ Brands

Cinema Advertising I Branding I Experiential l Marketing I Showbiz I Innovations


Thank


Khushi Ambient Media Solutions Credentials Updated Jan 2016

Documents

Transcript of Khushi Ambient Media Solutions Credentials Updated Jan 2016