Keyword Selection Process Simplified

By -Shashank

Gupta CEO & Founder

Web SEO Services

Simplifying the treacherous ‘Keyword’ selection process, which makes for the building block of Search engine Optimization

What is Keyword?

Anything that your customer is typing here; to locate you, your products/ services is a Keyword for you.

Ok now I got what’s a Keyword

What Next?

Imagine your website is the ultimate goal, and each keyword is a path that your customer can choose to reach you.

You definitely cannot observe each path for a potential customer

How to find right paths to monitor? How to find the right keywords ?

So now what?

Read on to find

simple steps to selecting your keywords & making them work for you.

Step 1: You

If you own a business, the 1st stop in keyword selection is your own ‘Business Details’. List down all details of your business:

• Business name

• Brand name

• Brand specific product name

• Name of each member of your management team

• Now go to a Search Engine and check up, where you rank for each of these items

• You should have good rank for each of these keywords, and 1st rank for your own brand name at-least.

• If this is not the case, then attack this list as your first priority.

Step 2:

Customer

• Your customers/ readers know best what words they are using to find your business.

Ask the customers to know what really

works for them.

Research your Audience by

• Listening to conversations on the social media, what terms to customer use to denote/ find your business?

• Conduct small sample survey of your customers to know what words they associate with your business

Find Answer to Question like:• What is average customer looking for?• What are my visitors trying to accomplish• What question are my visitor asking?• What terminology describe the problem you solve?• What solutions do you provide?

Check out:• Dictionary, and synonyms• Related categories in search directories• Relevant geographical phrases

Step 3:

Competitor

•Check out your competitor’s website, and analyze it for keywords.

• List down all the keywords competitor has used.

• Ensure these keywords are already covered in your website.

• If not get them in order.

Your competitor is best source of knowledge for you.

Step 4:

Suggestions

• So far we have taken keywords from all our known sources namely:• You• Your customers• Your competitors

Now how about getting some suggestion from the ‘Horse’s mouth itself’ !!

• ‘Google Adwords – Keyword Tool’ is the tool for these suggestions. This tool has basically been designed for the PPC users, but hey its free for all.

• This tool works by taking certain inputs from you, and then it searched the Google database and throws up a list of suggested keywords.

• These keywords are provided with the additional information of their monthly Local (area you have input) and the Global searches made using them.

• To use this tool you need to have some basic information at hand namely:

Location of target audience

Basic keywords which we have acquired in previous step

Language preference of target audience

Lets use this tool for:

• Keyword:- ‘You’

• Location – India

• Language preference – All ( to include search made in all Indian languages which Google offers)

Keyword we entered

Suggested Keywords

Global Monthly Search for keyword

Local Monthly Search for keyword

Use this tool to get suggestion from Google for more Keywords related to the

one’s you have already collected

Step 5:

Expand

Expand your Keyword list

• Start with the ‘Keyword’ and expand it to make it broader ‘Keyword Phrases’

• This expansion will help in ensuring that you do not miss out on some relevant and highly potential ‘Keywords/ phrases’.

Flat Number

Building Name

Name of Locality

Name of City

Name of State

Name of Country

( Unique to you)

Moving down from specific to Generic

( Shared by all citizens of the Country)

The expansion works like your address in reverse order. Your address goes in the order of :

SEO

Search Engine Optimization

Search Engine Optimization India

Search Engine Opti

mization India, Mumbai

( Common term)

Moving down from Generic to Specific

( Unique term shared by few)

Keep adding details, to your keyword to make it key phrases. Keyword Expansion goes in the order of :

List prepared now on to the next step

Step 5:

Narrow

down

• Expansion done, it’s time to check out these keywords based on few parameters so as to narrow down the list to make the list more realistic and manageable.

• Use Google Insights for Search. This fabulous tool from Google will help you gain insights into the search’s being conducted across the globe, via Google.

• Follow it up with ‘Google Adwords- Keyword Tool’. This will help you compare the keywords from a different perspective

Using the various filters offered, you can narrow down your search to particular Time frame, Geographical Area, area of interest etc.

Lets assume you have a recipe blog; and want to add to it a recipes about cakes. Now lets find which keyword should you use in your entry. We will compare 3 keywords for the start.

1. Blue cake2. Cheesecake3. Blue Cheescake

We can clearly see that interest in the term ‘Cheesecake’ far outweighs that in the other two terms

Now lets move over to Google Adwords – ‘Keyword Tools’ to estimate the traffic for our shortlisted keywords.

AdWords tool confirms what ‘Insights tool’ showed. Term

‘Cheesecake’ is showing maximum searches

• Both these tools confirm that ‘Cheesecake’ is the term you need to concentrate on

• Similarly we can search for all the terms • we have listed down

• The goal is finally to pick up a set of 10 • keywords for our initial SEO campaign.

Step 6:

Put Keywords

to work

• Pick up each keyword/ Keyword phrase and allocate a page on your website/ post on your blog to it

• Design content on the allocated page around the Keyword

Fghgjhkkhjjkrfgfdghh ghfjhg

KEYWORDDgfhfgjhgjkk gvdfgfhyjtyjzvxvc

Ensure the Keyword is mentioned in the Ensure the Keywords is mentioned in the

1. Page Title 2. Page Heading and 3. Page Description

All set. Now all you need to do is monitor your Keywords over time for their traffic generation

Right Keywords and proper monitoring will ensure you success

Shashank Gupta Owner & Founder Web SEO

Services

Twitter: @shashankscgBlog: www.webseoservices/blogFacebook:

www.facebook.com/shashankscgEmail: info@webseoservices.in Website: www.webseoservices.in