Secrets to effective keyword selection

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  • 1. Secrets to Effective SEO Keyword Selection Strategies for staying one step ahead of the restToll: +1 (951) 266-6123Access Code: 678-701-430 @webmarketing123 facebook.com/webmarketing123

2. Housekeeping Items Are the slides available?Yes! Just email us at seo@webmarketing123.com@webmarketing123 3. Housekeeping Items Are the slides available?Yes! Just email us at seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123@webmarketing123 4. Housekeeping Items Are the slides available?Yes! Just email us at seo@webmarketing123.com Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123Want to learn more?Request a Customized SEO Assessment Todayand Qualify for a $50 Amazon.com Gift Card! visit bit.ly/wm123seo@webmarketing123 5. Webinar Agenda1 Importance of Ranking High on Page 1Current State of Digital Marketing2 Keyword SelectionGet to Page 1 with the right keywords for your business objectives3 Keyword MappingDesignate keywords to different pages of your site for optimal SEO strength4 Keyword OptimizationConduct competitive analysis and engage in on-page optimization strategy5 SEO ResultsIntegrate consistent and thorough tracking into your marketing efforts @webmarketing123 6. 1 What is at Stake?Search engine usage is growing rapidlyCurrently, there are morethan 4 billon searches/dayon Google2012 Courtesy: SEOmoz@webmarketing123 7. 1 Can your potential customers find you?eye-tracking studiesdemonstrate that the firstfew search resultsreceive 60% of attention. @webmarketing123 8. 1 Online Ad Spend is On the RiseMarketers continue to divert ad spend from traditional media to digital@webmarketing123 9. 1 Digital Marketing is driving lead generationComparing the most popular inbound marketing channels,Which makes the biggest impact on your lead generation goals?"Source: First Annual Webmarketing123 Digital Marketing Survey@webmarketing123 10. 1 How Search Affects Your Bottom Line Search marketing aims to broaden and shorten the sales funnel- SEO: Broad/generickeyword searchesA Introducers - Display advertising- Email marketing- Social media- Brand namesB Influencers - Remarketing- Search advertising- Search marketingC Closers- Model numbers- Branded terms@webmarketing123 11. Webinar Agenda1 Importance of Ranking High on Page 1Current State of Digital Marketing2 Keyword SelectionGet to Page 1 with the right keywords for your business objectives @webmarketing123 12. Benchmark: where are you today? @webmarketing123 13. 2 Identify the Keywords that Bring You TrafficHow well are your keywords performing with searchers?Visitor Bounce Rate? Relevancy @webmarketing123 14. 2 Identify the Keywords that Bring You TrafficHow well are your keywords performing with searchers?Visitor Bounce Rate? Relevancy Visitor Time on Site? Engagement @webmarketing123 15. 2 Evaluate with the Keyword External ToolHow are your current keywords stacking up?https://adwords.google.com @webmarketing123 16. 2 Determine Your Current Keyword StrengthAre enough people searching on your target keyword phrases? @webmarketing123 17. 2 Gauge Your Keyword Potential Conduct methodic keyword research Iden;fy the keywords that are MOST relevant to your product or service @webmarketing123 18. 2 Gauge Your Keyword Potential Iden;fy the keywords that are MOST relevant to your product or service Iden;fy the trac on EACH keyword Tip:Dont choosekeywords only byvolume. Long tailkeywords maycorrelate to intent topurchase @webmarketing123 19. 2 Gauge Your Keyword Potential Iden;fy the keywords that are MOST relevant to your product or service Iden;fy the trac on Generic keywordsEACH keyword Use a MIX of generic and long-tail keywords Long tail keywords@webmarketing123 20. 2 Gauge Your Keyword Potential Iden;fy the keywords that are MOST relevant to your product or service Iden;fy the trac on EACH keyword Use a MIX of generic and long-tail keywords Use a mix of keywords, represen;ng short, medium & longer term prospects @webmarketing123 21. 2 Gauge Your Keyword Potential Iden;fy the keywords that are MOST relevant to your product or service Iden;fy the trac on EACH keyword Use a MIX of generic and long-tail keywords Use a mix of keywords, represen;ng short, medium & longer term prospects Cross check this list against trends @webmarketing123 22. Webinar Agenda1 Importance of Ranking High on Page 1Current State of Digital Marketing2 Keyword SelectionGet to Page 1 with the right keywords for your business objectives3 Keyword MappingDesignate keywords to different pages of your site for optimal SEO strength @webmarketing123 23. 3 An optimized website is arranged into silosGoogles algorithm prefers this architecture @webmarketing123 24. 3 Target Keywords to Each Section of Your SiteDevelop a mapping document that targets 3-5 keywords per page Determine which keywords are best suited to each sec;on of your website @webmarketing123 25. 3 Target Keywords to Each Section of Your SiteDevelop a mapping document that targets 3-5 keywords per page Determine which keywords are best suited to each sec;on of your website Assign each keyword to a page in each website sec;on @webmarketing123 26. 3 Target Keywords to Each Page of Your Site Distribute the keywords into Content Silos Determine which keywords are best suited to each sec;on of your website Assign each keyword to a page in each website sec;on Develop a cohesive theme across each page and sec;on @webmarketing123 27. 3 Target Keywords to Each Page of Your Site Distribute the keywords into Content Silos Determine which keywords are best suited to each sec;on of your website Assign each keyword to a page in each website sec;on Develop a cohesive theme across each page and sec;on Use your keywords across your blog, press releases, whitepapers, etc establishing keyword relevance for them. @webmarketing123 28. Webinar Agenda1 Importance of Ranking High on Page 1Current State of Digital Marketing2 Keyword SelectionGet to Page 1 with the right keywords for your business objectives3 Keyword MappingDesignate keywords to different pages of your site for optimal SEO strength4 Keyword OptimizationConduct competitive analysis and engage in on-page optimization strategy @webmarketing123 29. 4 3 keys to keyword optimization On-Page Content Naviga;on & Internal Linking Structure Inbound Links @webmarketing123 30. 4 Create Content for Search Engines to ReadDo: Con;nue to develop fresh content to trigger search engine spiders and ranking upgrades. @webmarketing123 31. 4 Create Content for Search Engines to ReadDo: Con;nue to develop fresh content to trigger search engine spiders and ranking upgrades. Add more content that includes your keyword phrases and is composed in a natural wri;ng style. @webmarketing123 32. 4 Create Content for Search Engines to Read Do: Con;nue to develop fresh content to trigger search engine spiders and ranking upgrades. Add more content that includes your keyword phrases and is composed in a natural wri;ng style. Dont: Allow your website to be mostly based in Flash. Have cluSered pages with no clear call to ac;on. Overuse keywords. People will no;ce and so will the search engines! @webmarketing123 33. 4 On-Page Optimization Tips Set unique page titlesPage Titles are the most important page ranking factor! Include keywords at the start of your page ;tle Use a clear and simple call-to-ac;on Page Titles aect Click-through rates (CTR) @webmarketing123 34. 4 On-Page Optimization Tips Set unique page titlesPage Titles are the most important page ranking factor! Include keywords at the start of your page ;tle Use a clear and simple call-to-ac;on Page Titles aect Click-through rates (CTR) Bad Example! @webmarketing123 35. 4 On-Page Optimization Tips Define H1 tags and ALT tags Dene at the page level to allow maximum SEO benet: Layout Length Content @webmarketing123 36. 4 On-Page Optimization Tips Define H1 tags and ALT tags Set ALT Tags at the page-level, not image library level for maximum SEO benet. @webmarketing123 37. 3 Navigation & Linking StructureOrganize content into silos to establish content themes@webmarketing123 38. 4 Develop Navigation & Linking Structure Create Good URLsHow to accomplish: Describe your content Make it short @webmarketing123 39. 4 Develop Navigation & Linking Structure Create Good URLsHow to accomplish: Describe your content Make it short Be sta;c, not dynamic @webmarketing123 40. 4 Develop Navigation & Linking Structure Create Good URLsHow to accomplish: Describe your content Make it short Be sta;c, not dynamic Use descrip;ons, not numbers @webmarketing123 41. 4 Develop Navigation & Linking Structure Create Good URLsHow to accomplish: Describe your content Make it short Be sta;c, not dynamic Use descrip;ons, not numbers Use hyphens, not spaces Throw out case-sensi;ve rules @webmarketing123 42. 4 Create Inbound LinksLinks from other highly relevant websites, back to yours @webmarketing123 43. Webinar Agenda1 Importance of Ranking High on Page 1Current State of Digital Marketing2 Keyword SelectionGet to Page 1 with the right keywords for your business objectives3 Keyword MappingDesignate keywords to different pages of your site for optimal SEO strength4 Keyword OptimizationConduct competitive analysis and engage in on-page optimization strategy5 SEO ResultsIntegrate consistent and thorough tracking into your marketing efforts @webmarketing123 44. 5 Run Keyword Ranking ReportsMonitor improvement of your keyword rankings against competitors@webmarketing123 45. 5 Engage in Keyword TestingAnalyze well-performing vs. poor performing keywords and phrasesDetermine ACTUAL VISITOR data: @webmarketing123 46. 5 Construct a Regular Monitoring SystemAnalyze goal