Keys to copy that delivers your message – not just your email
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KEYS TO COPY THAT DELIVERS YOUR MESSAGE NOT JUST YOUR EMAIL Elisa Silverman | PageWiz Blog | @PageWiz_App
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Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. You can read some tips to improve both here and here . But even if your email is getting delivered – is your message? Are you creating the connection that you intended with your reader through your email? Or are you writing in gibberish as far as your audience is concerned? Even if you’re writing about the right topics , the actual writing still needs to get your message across.
Transcript of Keys to copy that delivers your message – not just your email
KEYS TO COPY THAT DELIVERS YOUR MESSAGE
NOT JUST YOUR EMAIL
Elisa Silverman | PageWiz Blog | @PageWiz_App
YOUR EMAIL IS GETTING DELIVEREDIs your message?
?
KEY #1
Have One Clear Message
That’s it. Just one message. That’s all your email should be
about. If you have a lot to say, that’s
great. But you don’t want to say it all in one email.
KEY #2
Write Simply and Clearly
You don’t need convoluted grammar and SAT words to show
you know your business. Your emails aren’t here to test your
market’s reading comprehension skills.
KEY #3
Make It Obvious How Reading This
is a Good Use of the Reader’s Time
People will abandon an email pretty quickly if they can’t
figure out what it’s about and why they should care.
Tell them.
