Keynote Igor Beuker - Emerce Engage 2017
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Transcript of Keynote Igor Beuker - Emerce Engage 2017
ACCELERATIONIN THE ERA OF
CHAOS & CHANGE
GOOD MORNING!
SPEAKER, RTV HOST
ENTREPRENEUR
INDEPENDENT
NUTTY PROFESSOR
@IGORBEUKER
IGORBEUKER.COM
INDUSTRY 4.0 A CRUCIAL MOMENT IN HISTORY
TURNING POINT FOR OUR WORLD
BITCOIN
SHARING ECONOMY
BIG-DATA
3D – 4D PRINTING
SELF-DRIVING CARS
IOT
DRONES
AR – VR – MR
CIRCULAR ECONOMY
SMART EVERYTHING
ROBOTS – AI
BIO – NANO TECH
E-COMMERCE
TOMORROW’S TECH & TRENDS
GLOBALIZATION
SILVER GENERATION
MILLENNIALS
DIGITAL DARWINISMTHIS TIME IT’S A REVOLUTION THEORY
EVERYONE WANTS INNOVATION, NO ONE WANTS TO CHANGE
OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS
2%
ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES
LINEAR MINDS, TECH IGNORANT
SIXTH SENSE, RADICAL VISION
CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING
WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY
RELY ON IBM, MCKINSEY
R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES
NON LINEAR MINDS, TECH-SAVVY
SHORT TERM, PROFIT LONG TERM, PURPOSE
EXPLORE TRENDS THROUGH A MATH MAN LENS
IF THEY HAD UNDERSTOOD THE TRENDS THEY COULD HAVE LAUNCHED INSTAGRAM
6310
IF NOKIA WAS REALLY INTO CONNECTING PEOPLE THEY SHOULD HAVE INVENTED FACEBOOK
WHY DO RETAILERS GO THROUGH A LONG, PAINFUL PERIOD OF DENIAL
BEFORE THEY REALLY GET CONNECTED CONSUMERS?
THE AMAZON-EFFECT OR LACK OF CUSTOMER CENTRICITY?
KNOW ONLY 30% OF YOUR CUSTOMERS? GOOD LUCK WITH CRM & OMNICHANNEL
NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY
FORTUNE 500 LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS
1950 2010 2025
GROWTH BYENTERING ANEW BUSINESS
95% FAILS 99% FAILS
CHAOS CREATES PREDICTABLE OPPORTUNITIES
CONTENT
RETURN ON INVESTMENT
THE ROI OF INNOVATION
RISK OF INACTION
MARTECH TRENDS THAT WILL BE SIGNIFICANT FORCES
AUGMENTED & VIRTUAL REALITY? GIMMICKS FOR GAMERS…
OR A GAME-CHANGER FOR SO MANY OTHER INDUSTRIES?
MINI SCREENAGERS HYPERCONNECTED ALWAYS-ON TECH NINJAS
TECH CHANGES BEHAVIOR DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES
JACK MA VISION SELFIE AS A PAYMENT SYSTEM
$25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017
> 1 BILLION PARCELS, > 80% ON A MOBILE PHONE
E-COMMERCE? GO BIG, GO NICHE OR GO HOME
FACEBOOK IS VERY FRAGILE HERE
VOICE WILL BE THE NEXT BIG GATEWAY
TO FRIENDS, BRANDS, CONTENT, COMMUNITIES AND COMMERCE
EVOLUTION OF UI AND THE TYPING ERA
THE NEXT ONE BILLION MOBILE USERS WILL RELY ON VOICE AND VIDEO
INTERNET OF EVERYTHING?
IN GOD WE TRUST ALL OTHERS MUST BRING DATA
CONNECTED, ELECTRIC, AUTONOMOUS CARS
SMART CITIES, SMART EVERYTHING
TRUMP IS BUILDING A WALL BILL GATES SAYS ROBOT TAX
MATH MAN VISION ON THE FUTURE OF MARTECH AND MEDIA
REVENGE OF THE NERDS FUNKY 1984 MOVIE, NOW PAINFUL REALITY
MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE TOO
BIG-DATA? MAY THE MATH BE WITH YOU
MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES
BEZOS KING OF COMMERCE, EMPEROR OF ARPU
WORLD’S LEADING MEDIA COMPANY GOES COMMERCE
FUTURE OF TV & CONTENT DISTRIBUTION
MILLENNIAL ‘TV’ CONSUMPTION
TURN UNKNOWN VIEWERS INTO KNOWN MEMBERS
TV WILL FINALLY BE TARGETED, PROGRAMMATIC & ADDRESSABLE
TV NETWORKS TRY TO BREAK THE GOOGLE-FACEBOOK DUOPOLY
BRANDS WILL SWITCH TO ATOMIC, AGILE CONTENT MARKETING
TVCs ARE ONE-SIZE-FITS-ALL
ONLINE VIDS ARE 100% PERSONALIZED
ROI ECOSYSTEM
POE MEDIA OWNEDWebsites / Mobile Apps Newsletters / Magazines CRM / Customer ServiceBlogs / Social Pages Communities
Packaging, PlatformsPoP, PoS
EARNEDConsumer Generated MediaWhitepapers & Reports Shares, Likes, CommentsOrganic Search Ratings, Reviews Viral Video ViewsBuzz & PR
WoM, PR, Employees Fans, Ambassadors
PAIDRTV Ads
Video AdsDigital Display
SponsorshipPaid SearchPaid SocialInfluencers
RTV, Online Print, OOH
ARPU & KPI DASHBOARD
SEO
igorbeuker.com
INTELLIGENCE IS THE ABILITY TO ADAPT TO CHANGE
CRM SOCIAL CRM SOCIAL MEDIA
RECAP
IMPACT INDUSTRY 4.0 A REVOLUTION IN MARKETING HABITS
THAN THE INTERNET
“OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”
“OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”
“BE NICE TO NERDS…
WE WILL ALL END-UP WORKING FOR ONE”
☺
COIN THE TRENDS
THANKS A LOT!
GOOD LUCK!!