Key Changes - Magazine

Before the 1990s film magazines were merely non-existent, technological advances had come a long way, however, films were still being reviewed in local or national newspapers. The most significant film magazine to come out during the 1990s was ‘sight and sound’, a coloured magazine focusing on just film productions. Soon after major media film productions were being recognised in the multi-million business of magazines with the likes of ‘Empire’ and ‘Total Film’.

1991- The magazine has a sense of newspaper feel,

staying within the stereotypical conventions of how the magazine reviews were portrayed before 1990s when film magazines began to be published

- Furthermore, the text is evidently more dominate than that of the image, representing the significance the text holds on representing the production, contrasting to that of what is represented today

- Additionally, there are no clear columns within the article, representing the change from newspaper to magazine

- The magazine evidently has identified its house style, through the use of having the image smaller than the text and more so by listing all the people who worked on the production, this allows the audience to identify (uses and gratification theory) with further editions of the magazine.

1995- Although the film magazine ‘Sight and Sound’ was

had colour within it, the film reviews were always black and white, staying within the stereotypical conventions of that of the newspaper.

- Since 1991 it is evident that the magazine had come a long way, for example, columns were now being represented giving a clear structure to the way in which the text was represented.

- However, the listing of the director and editors is still represented and even to this day as portrayed within the 2005 magazine review.

- Furthermore, the image is still the same as it is represented as less dominate than the text, portraying the significance of how the article was written

- Sight and Sound magazine have a distinct house style due to the listing of everyone who participated within the product and more so, due to the amount of written language represented.

2005- Sight and Sound magazine had now been

around for a decade and although the new additions of film magazines, it still stayed within its stereotypical house style.

- The use of a newspaper feel was evidently still used, allowing the audience to identify with the product further

- Although in the pervious reviews a picture was evidently represented, in this there is not one, giving a sense of enigma to the audience as they wonder what the characters look like

- Moreover, columns have been clearly portrayed with separate sections portraying various other things, developing the magazines house style from when it first came about

- Bolder text is being used as represented within the centre of the article in order to entice the audience further

Since the 1990s ‘Sight and Sound’ magazine has developed into a multi-media business empire, circulating all the major film reviews and producing a mass audience monthly. However, there have been various drastic changes a long the way, for example, in 1991 columns were merely non-existent and a clear structure was yet to be established, all changing in 1995, which indicates the major changes the magazine went through to fit in with its audience. furthermore, the house style of the magazine has stayed the same since the 1990s, this is important to the audience due to the continuity they recognise and the ability for them to identify (uses and gratification theory) with the magazine. Conversely, the decade between 1995 and 2005 evidently represents a few changes of the magazine as more structure and colour was being introduced, challenging that of the 1991 newspaper feel magazine.

Conclusion:Conclusively, in order to stay within the stereotypical conventions of the ‘Sight and Sound’ magazine we will be incorporating elements from it and other film magazines such as ‘Empire’ and ‘Total Film’. Due to the film magazines not being around in the 1990s, we want to stay within the stereotypical feel of the house style of having the newspaper feel, conversely, we will not be writing as much text, however, will be going into as much depth as possible in order to give our audience a feel of what the product will be like, similar to that of ‘Sight and Sound; magazine.