Key Changes
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Key Changes Amar Dhokia 3281 Music Video Digipack Magazine Advert 1980’s Performance Based, infrequent cases of a narrative based performance e.g. Michael Jacksons ‘Thriller. Direct address Mid shots Close ups Establishing shot Frequent cuts Edited to a steady to fast pace Stop motion animation Broad range of colours Big earrings Oversized tops Leather and or denim clothing Usually filmed during recording session or live show e.g. Top of the Pops Generally large sized font for band name Relatively smaller sized album name Titles usually located centrally on the Digipack Digipack usually contains image of band members Sepia effect Coloured Digipack still few and far between Generally White or Red coloured font Limited use of special effects Black and white colour schemes apparent. Track listing placed centrally on the back cover, typically in same colour scheme as that used throughout Digipack. Colour schemes generally based around black and white Images of the artist/band members Very simplistic Band name – largest section typography used within advert Settings vary from band to band and magazine to magazine
Transcript of Key Changes
Key Changes
Amar Dhokia3281
Music Video Digipack Magazine Advert
1980’s
Performance Based, infrequent cases of a narrative based performance e.g. Michael Jacksons ‘Thriller.
Direct address Mid shots Close ups Establishing shot Frequent cuts Edited to a steady
to fast pace Stop motion
animation Broad range of
colours Big earrings Oversized tops Leather and or
denim clothing Usually filmed
during recording session or live show e.g. Top of the Pops
Generally large sized font for band name
Relatively smaller sized album name
Titles usually located centrally on the Digipack
Digipack usually contains image of band members
Sepia effect Coloured Digipack
still few and far between
Generally White or Red coloured font
Limited use of special effects
Black and white colour schemes apparent.
Track listing placed centrally on the back cover, typically in same colour scheme as that used throughout Digipack.
Colour schemes generally based around black and white
Images of the artist/band members
Very simplistic Band name –
largest section typography used within advert
Settings vary from band to band and magazine to magazine
1990’s
Still dominated by performance based videos, however some narrative videos are starting to become more apparent
Greater variety of clothing now used, more dark colours e.g. black, brown etc.
Change in hairstyles Improved visual
quality
Locations/settings start to become more varied and
More inclusion of band pictures
Use of brighter/more extravagant colours
Basic/mediocre special effects
Much more exploration in terms of title location
Typography/font sizes becoming more varied
Inclusion of more art
Wider use of colour Still heavy presence
of artist/band members
Black and white still used, however is it becoming more infrequentLocation/setting becoming more variable
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unpredictable Greater variety of
instruments shown: Drums, guitars.
Involvement of long shots
Various lighting methods – low key, spotlight etc.
Greater/deeper use of props
Greater audience involvement
2000’s
More variation in terms of composition.
Frequent use of half performance/half narrative music videos
Greater, more advanced use of special effects
Vast array of lighting e.g. strobe lighting to create an 'in your face' impact.
Greater application of editing techniques due to improvements in technology e.g. CGI and Greenscreens etc.
Unpredictable settings/locations
Use of more electronically created sounds
Improved use of direct address
Greater variation of camera shots and angles e.g. crane shots, pans etc.
Bolder choices of colours
More complex designs
Greater experimental use of title placement
More distinctive application of fonts in order to create a more unique feel and visual experience for the consumer.
Big, bold font More appealing to
the eye More details
regarding the CD’s current status
List of featuring songs
Inclusion of reviews from reviewers to aid and force the buyer to purchase
2010’s
Half narrative/half performance videos now common part of trade.
Expert use effects
Broader range of colours
Greater use of art and album art
Professional,
Distinct colour schemes
Cleaner design Continuity between
products
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Amar Dhokia3281
e.g. slow motion, CGI
Costumes alternate depending on current trends
More adventurous editing
minimalistic themes
Greater use of technology
Locations of purchase
Larger images
Pictures/Images
1980's
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2000's
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2010's
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