Kevin Crews at the UK Recruiter Recruitment Conference 2013
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Transcript of Kevin Crews at the UK Recruiter Recruitment Conference 2013
The global leader in recruitment training.
Mobile Recruiting
Kevin CrewsTraining & Recruiting Specialist
AIRS – An ADP [email protected]
AIRS 2011. All rights reserved
About AIRS®
AIRS® started training recruiters in 1997; first certification course in 1999
We now offer over 35 classes including 7 industry-recognised certifications: CIR, ACIR, CDR, CSSR, PRC, CSMR and ECRE
Courses include focus on sourcing, social media, industry-specific verticals, global, and more
Corporate training classes, in-person public classes, online classes AIRS Academy, AIRS News, AIRS Power Break Series, and the
AIRS Sourcing Report
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AIRS 2011. All rights reserved
Questions for you… What type of device are you using?
Android™, iPhone®, Windows®, Blackberry®, other? Tablet?
How do you use your device? Browse the web? Maps? Games? Social Media? Talk? Text? Pictures? Shopping?
What about your company? Mobile enabled website? Web App? Job App?
AIRS 2011. All rights reserved
Source: Our Mobile Planet
AIRS 2011. All rights reserved
UK Mobile Statistics 51% use their phones as a primary internet connection 92% of the UK own a mobile phone, 60% are smartphone
users By 2017, 97% of UK users are projected to own a mobile
phone Smartphone ownership and mobile internet access and usage
has doubled since 2010 98% of text messages are read, compared to 22% of emails,
29% of tweets and 12% of Facebook posts. SMS / Texting is the most popular form of communication SMS Marketing campaigns are opted out less than 5% of the
time
AIRS 2011. All rights reserved
Global Mobile Statistics 4.2 Billion phones in use globally
1.08 Billion are smartphones 3.05 Billion are SMS enabled
By 2014, mobile Internet usage is estimated to take over desktop Internet usage
91% of mobile Internet access is to socialize Compared to 79% on desktops
50% local searches are performed on a mobile device 48 million people have cell phones, but no electricity
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AIRS 2011. All rights reserved
Authenticity, Transparency & Interaction
Three things that are essential to communicating with talent in a Social and Mobile world.
Social Media forces companies to show the reality behind the scenes.
Interaction with recruiters and decision makers.
A more realistic understanding of what it’s like to work for a company.
AIRS 2011. All rights reserved
Why is Mobile Important in Recruiting Now?
2013 Google ranking changes for sites that are not optimized for mobile.
Last year's mobile data traffic was nearly twelve times the size of the entire global Internet in 2000.
Average smartphone usage grew 81% in 2012.
By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.
- Source: Cisco® Visual Networking Index 2013
AIRS 2011. All rights reserved
Why is Mobile Important in Recruiting Now? Today’s graduates are miles ahead of the employers in using
career websites, social and professional networks as well as in their open mindset for smartphone usage.
Globally, only 110 out of 694 employers surveyed have a mobile
career website or app.
The mobile revolution is imminent. The majority of job seekers are ready and waiting to get started today, however employers are only slowly giving mobile access to jobs and careers.
Employers who do not go multichannel may miss out more than they think. A lagging online and mobile recruitment strategy can erode the employer brand.
- Source: Potentialpark OTaC 2013
AIRS 2011. All rights reserved
Why is Mobile Important in Recruiting Now?
7 out of 10 people already search for jobs via mobile devices and 3 out of 10 have already applied for a job via a mobile device.
72% of job seekers want to receive career opportunity information on their smartphone
84% of job seekers think job organizations should have mobile-friendly sites
86% of job seekers who have a smartphone say they would use it to search for jobs
- Source: SimplyHired ®
AIRS 2011. All rights reserved
Barclays
Save up to twenty searches for favourite positions
Set alerts and email jobs for later application
Automatic text and email updates
Search by location and via map interface
AIRS 2011. All rights reserved
Barclays Msite
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
A Few More Things to Consider 80% of smartphone users don’t leave home without their
device. (Source: Google®)
Smartphones have become so important to consumers that 33% would rather give up TV than their smartphone. (Source:Google)
Social networking is a more important feature of mobile now than voice calls & drives between 30- 55+% of traffic (Source: Mobile Marketing Association®)
91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley®)
AIRS 2011. All rights reserved
Msites vs. Apps
What’s the difference?
Msite Builders
App Builders
Consumers spend an average of approx. 2.5 hours per day on smartphones and tablets. 80% of that time is spent inside apps and 20% is spent on the mobile web.
- Source: Flurry Analytics
Created by MDG Advertising®
Source: MDG Advertising
AIRS 2011. All rights reserved
Msite Builders
DudaMobile
bMobilizedSM
Mobeezo
Octomobi
MobilizeToday
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
29 Copyright © 2013 ADP, Inc.
30 Copyright © 2013 ADP, Inc.
AIRS 2011. All rights reserved
How To Build A FREE App
AppmakrSM
The App Builder
iBuildApp®
Conduit®
Shoutem
Magmito
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
KPMG Go - App
39 Copyright © 2013 ADP, Inc.
40 Copyright © 2013 ADP, Inc.
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
Apps for Sourcing
Bing® for Mobile Yandex Yatedo Ambient Apps (Geo-Social Discovery)
Banjo Highlight
About.me Twitter Lanyrd
Copyright © 2013 ADP, Inc.43
AIRS 2011. All rights reserved
Bing Mobile iPhone, Android, Blackberry, iPad®, Windows Phone Easily send results to email, SMS, or Facebook®
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Copyright © 2013 ADP, Inc.44
AIRS 2011. All rights reserved
Yandex for iPhone & Android
OK, so it’s in Russian, but the search functionality works just fine!
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
Yatedo
Free People Search Engine
For iPhone
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
Banjo This app taps into data and shows you where people are and what
they’re saying, doing, based on their check-ins or geotagged tweets iPhone, Android
AIRS 2011. All rights reserved
Highlight If someone standing near you that also has Highlight, and you have
a common interest their profile will show up on your phone. iPhone, Android
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
About.me® Can search tags/skill sets of viable candidates iPhone
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
recruiter near:london within:25mi
AIRS 2011. All rights reserved
AIRS 2011. All rights reserved
Lanyrd
There is an app for that – iPhone/iPad Mobile friendly for other devices – m.lanyard.com
AIRS 2011. All rights reserved
AIRS Sourcing Report App!
AIRS 2011. All rights reserved
AIRS Resume Search - Mobile
http://bit.ly/AIRSResumesMobile
Benefits Integrated “Home” shortcut icon – from any mobile browser Works on any phone w/Mobile Browser Flexible Search - Opens resumes in new Browser tabs
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AIRS 2011. All rights reserved
AIRS Resume Search - Mobile
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AIRS 2011. All rights reserved
AIRS Resume Search - Mobile
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Thank You
Email: [email protected]
LinkedIn: www.linkedin.com/in/kevincrews1 Twitter: @kevincrews Mobile Number: +1.815.302.8629
AIRS Public Certification Classes in London December 9 and 10 BOGO Call John MacDonald in USA +1.800.466.4010 x11512 International #800 - 0800-160-1438 x11512 OR Email: [email protected]
Cust. Service: [email protected]
Presentation: http://bit.ly/mobileukrec