Unstoppable Recruiter

47

description

Unstoppable Recruiter

Transcript of Unstoppable Recruiter

Page 1: Unstoppable Recruiter
Page 2: Unstoppable Recruiter

How To Become an Unstoppable Recruiter In Network Marketing

Copyright© - Riccardo Ferrari & Wave Marketing, Inc.

You cannot copy or modify this publication in whole or in part and

make it your own. However, you can give it away free and unchanged. This publication is copyright protected. You cannot copy, amend, modify, quote, paraphrase, transmit or give away any part of this content, as protected by section 107 or 108 of the 1976 United States Copyright Act, without the consent of the author and copyright owner. Legal action will be fully pursued if this is breached. Please respect the hard work done. If you see this information somewhere else, please send an email to [email protected] and help us stop internet piracy. Published by Wave Marketing, Inc. 7668 El Camino Real 104609, La Costa, CA 92009

Legal Notice

The Publisher has done everything possible to be accurate in the creation of this report, but does not warrant or represent at any time that the contents within are 100% accurate due to many factors and also the rapidly changing nature of the business environment. The Publisher assumes no responsibility or liability whatsoever and will not be held responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this report. The reader assumes responsibility for using the information contained herein. The author reserves the right to make changes without notice. There are no guarantees that you will make any money with this information. Internet marketing can be difficult and time consuming. Your earnings are solely dependent on your personal efforts, time and dedication.

Trademarks

This publication mentions names of individuals, products, companies and services that are not trademarked by the author and belong to their respective companies or individuals. They are mentioned in this publication for information purpose only and not to affect endorsement or validation.

Page 3: Unstoppable Recruiter

1

Copyright© and Distribution Rights

The information in this report is copyrighted. You may not copy or alter any part of this information. You may not sell this information, even unaltered, to others. However, you may distribute this report for free without changing anything in it.

About The Author

Riccardo Ferrari is a successful marketer, coach and author with over 28 years of experience. His career accounts for being the #1 volume producer in four major direct marketing companies and building organizations of 800,000 reps combined that have produced nearly $1 billion in sales. He provides cutting-edge information derived from years of hands-on experience that can help you achieve serious results.

Products Supercharged Online Sponsoring How To Write Persuasive marketing Copy How To Write Irresistible Headlines Facebook Marketing A to Z Ultimate WordPress Blog How To Become An Unstoppable Recruiter

Page 4: Unstoppable Recruiter

2

Introduction

After nearly three decades of consistent success in network marketing, offline and online, my mission is to help people just like you understand how to build a winning mindset and work the key processes necessary to build a profitable, long-term business of your own working from home. I invite you to come in and enjoy the strategies it contains. I’m absolutely positive it will profoundly impact your results. I know this process inside and out. I know it well because I failed at first and I know what it took to overcome obstacles, breakthrough and win big. I used to be a marketing nobody. I used to hide from people. I didn't like talking to people. My first year in network marketing I made a pitiful $250. But I like to environment of the industry and I was determine to get over my personal obstacles and succeed. And I did. I was finally able to structure a system that I enjoyed working. It allowed me to put my first organization into momentum and become a multi six figure income earner with my first company for 10 years in a row. Eventually, by rinse and repeating the process, I became the #1 income earner in four major network marketing companies. I have seen everything there is to see. I have worked at the distribution level in this industry as well as the corporate level. I have conquered both the offline and the online model. I have consulted for doctors, billionaires and celebrities who owned network marketing companies. I've seen many people quit in discouragement. I've also seen lots of people (I mean really lots of people) becoming leaders and millionaires. I've even watched an Afro American kid in my training class starting from absolutely nothing and become the #1 network marketing earner in the world at $1.2 million a month (surpassing the famous Dexter Yager). The information you read here is not the same as some internet copywriter disguised as network marketer trying to sell ebooks. This is real. This is real-life, eye-opening information distilled from 28 years of my personal application that created one huge success after another in my life. Are you struggling to make your network marketing business work? Do you feel shafted by information that’s difficult to apply and never works for you? Do you desperately want to recruit like mad and finally get real, massive results in your business? If the answer to these questions is yes, please stick with me to the end. I will show you how to become an affective business builder with a winning mindset and strategy that

Page 5: Unstoppable Recruiter

3

can turn you into a top recruiter and mega producer in your company. It's about you succeeding in this new world of an all-grown-up, hyper-competitive marketplace. I will put you in front of brutal honesty and peel away that annoying coat of hype and confusion that many people put on in this industry for self-serving purposes. You only have two battles to fight to become a top recruiter in this business: mindset and methodology. When your thinking is right and your methods/strategies are solid, no one can stop you. There are important layers to each and I will reveal these secrets to you, right now. Everything you read here − principles, methods, strategies − leads you to the point that, one day, you can live life on your terms without having to work (unless you want to), and enjoy your money, family and life on your terms and time. I live that dream and that’s what I teach. This document is divided in two parts: 1. Five Winning Mindset Strategies That Divide The Rich, Happy Entrepreneurs From The Desperate, Heartbroken Ones. 2. Seven Proven Methods To Grow A Successful Network Marketing Business. It’s my sincere intention that this eBook over-delivers, exceeds all your expectations and allows you to experience a shorter path to financial freedom than you’ve ever dreamed was possible.

Page 6: Unstoppable Recruiter

4

Part One

"Five Winning Mindset Strategies That Divide The Rich, Happy Entrepreneurs

From The Desperate, Heartbroken Ones."

The game of millionaires is won or lost in your mind before it can be manifested in reality. The only way to change where you are, is change your mindset. Managing the mind is our most important job (as it is, in fact, our very life). The quality of our life starts where we live, in our minds. It is what allows us to tap into our inner forces and not be limited by assumptions or beliefs about ourselves and life. The business is built between your ears. Mindset is "an established set of attitudes held by someone." It turns out, according to Carol Dweck, professor of psychology at Stanford, that everyone has either a "fixed mindset" or a "growth mindset." A fixed mindset is one in which you view your talents and abilities fixed. In other words, you are who you are, your intelligence and talents are fixed, and your fate is to go through life avoiding challenge and failure. A growth mindset, on the other hand, is one in which you see yourself as receptive, fluid, a work in progress. You are not stuck on limitation. Your fate is one of growth and opportunity. Which mindset do you possess? You see, all of us create our beliefs and take or don’t take action steps accordingly. You have yours right now and that mindset is either working for you or against you. You are where you are in your life (good or bad) because of the information that has been placed in your mind and how you processed it.

Page 7: Unstoppable Recruiter

5

Unfortunately, the vast majority of networkers and sales people in general have an adverse internal conversation that stops them from growing and be effective. "I'm not good at this, I'm not good at that. I don't know enough about this or that. I can only do so much. I can only go so fast. I'm not good at the computer. I don't know too many people. I'm not that type." To move from the fixed mindset to the growth mindset (the one that makes money), you need awareness, willingness and the right techniques. Get this done and you can reach as high as the stars in every area of your business and personal life. Most people attribute success to more money, time, talent, better partners or whatever. But most times have a small effect, if any, if the mindset is not in the right place. For things to change your mind has to change. I’m going to talk to you as if you are reading this not just to pick up some good tips and knowledge, but as if you are here to achieve total success and peace of mind. Isn't it better? What is your definition of wealth? Do you dream about being on Forbes’ list of the 400 Richest American Billionaires, or does it mean owning property on each side of the country, or being able to retire very early... or is it as simple as just being able to pay your bills, have some savings and peace of mind? Whatever it is, how close are you? Are you where you want to be yet? If not, why not? How can you eliminate what stands in your way? Do you have a plan? What do you think you need? Do you need knowledge? Secret tips on how to conquer the Internet? The right partner? Seed money to start? More time to work your business? Motivation? Help setting goals? Positive thinking? Good looks? Believe it or not, those are NOT the real secrets to success. Sure, those are components of success, nice to have, but you and I both know plenty of people that are fortunate enough to have all those things in place, yet are not successful. For example, I know a lady who, despite being married to a billionaire and having everything at her disposition (money, staff, tools, intelligence and a knock-out image)

Page 8: Unstoppable Recruiter

6

blew $10,000,000 − yes $10 MILLION! − of her husband's money trying for 10 years to become successful in her own network marketing company. She never succeeded and finally gave up. I know a fellow who is blessed to own a large publishing company, has good looks, great communication skills and plenty of money. He has tried for 20 years to build a network marketing organization and sell his company. To this day he is still unsuccessful and has lost nearly $7 million trying. I personally know four billionaires and several celebrities who started their own network marketing companies and failed, even though they had money, good looks and plenty of resources. I know people that compulsively listen to motivational CDs, set goals, practice daily affirmations and go to every self development convention that comes to town. They still fail. On the other end, I personally know tons of people and have many friends who were bankrupt or in debt, desperate and discouraged. They weren’t socially advantaged and didn’t have a lot of knowledge when they started. But in spite of it all, became highly successful in business. I’ve seen so many “started-with-nothing” average people going from the dungeons of obscurity to multimillionaires that if had to write a book on each one of them, it would take me a lifetime...maybe two. What do they have in common? What are the real factors that divide the rich, happy entrepreneurs from the desperate, heartbroken ones? If it's not: Good looks Money Time Talent Education Intelligence Positive thinking Motivation ...then what is it? What is that magical combination that makes people break the barrier of mediocrity and reach the financial stratosphere? What are the mindset strategies that make people succeed starting from nothing, where others fail despite having substantial advantages?

Page 9: Unstoppable Recruiter

7

I’m here to help you understand this difference so you can aim at success with a powerful, new mindset. The type of mindset that 95% of people are not even aware of let alone practice. Developing this awareness will MAKE YOU THINK DIFFERENT and give you the edge you need to make the right choices and move toward your goals with confidence, clarity and speed. I need to start with a few words about myself so I can make these very important points really stick. Not that I’m under the illusion that you care about me. You don’t. You have yourself and other people around you to care about. However, to allow me to better guide you from darkness to being an admired, successful entrepreneur, you really should know “where I came from” when it comes to success. It will help you take this information seriously. Like many other successful people, I got my start in this business at the bottom. Meaning, no money and no knowledge. You’re reading from someone who came from nothing and learned the hard way. I was NOT born into a family of entrepreneurs in the information age. I was born in a humble, low-income, Italian family when the only technology around was the telephone. My father was a tile layer and my mother was a commercial janitor. My mother wanted the best for me and because money was scarce, I grew up in catholic schools away from home for extended periods of my youth. The nuns didn’t allow us kids to watch TV until we were 13. Today, that would cause a total rebellion! I paid my way through college and studied to get a Masters in naval engineering. For years, I was a bridge officer on military ships and later on cruise ships. It was a lot of fun, travelled the world and experienced many amazing moments. But at one point, I realized that after many years of college, travelling and working hard, I was going nowhere. I was caught up in the typical dog-eat-dog corporate world, where advancement only comes when someone above you quits, retires, really screws up or dies. Where you work 14 hours days. Where the rules and bureaucracy drive you crazy. Where the money is always shorter than the month and where no matter how much you deserve a raise you rarely get it. I eventually ended up disappointed, stressed out and $30,000 in debt.

Page 10: Unstoppable Recruiter

8

One day a friend of mine gave me a book called "The Choice" from Og Mandino. The story in that book change my life. I had never read a motivational book such as this. I couldn't put it down. It was not a rag to riches story, it was not about a failing man with a new revelation. It was not about a new found will. It was truly exemplary, inspirational, powerful and provoking. Although, I finally got a promotion and my career started to get somewhat better, a few months later I decided to follow the footsteps of the character in the book and ended my career at sea as an officer. I got married, started a family and got a job driving a truck in my father-in-law’s chemical company in Ft. Lauderdale, FL for a mere $9,000 a year. I went from officer to minimum wage without really analyzing the implications and the impact it would make on my life. For a while it was grueling. Many nights, I laid awake thinking I was crazy for making that decision. My mother was beside herself. For years we worked together in her commercial janitorial business to pay for that precious college education. Needless to say, I was looking for a way out. I had made a choice and now I needed to come through. I compulsively started looking at every opportunity I could and mix with a lot of successful people. And despite of my underlined desperation, I was having fun. I cannot even imagine where I would be today were it not for that handful of friends who have given me a heart full of joy and helped me keep my life lighthearted, despite of huge challenges. Six months later, I was invited to a corporate event by a direct marketing company from California (which at the time was a small $30 million company and today is $3.5 billion company). That evening, after meeting a 23 years old kid making $70,000 a month with that company, I caught the bug about entrepreneurship and network marketing. I jumped in. I had no idea how I was going to sell those products and build a sales organization. I just knew I had to figure it out. In the beginning, it was pathetic. I had no business background, no marketing education. I was as green as the grass after it rained. I was in debt, and I didn’t have a “life of the party,” exuberant personality (being in the people business that would have helped!) I needed a complete overhaul of mindset, attitude, business skills, people skills and personal development. Let me put it this way. If personal development was music, I would have needed the whole 90-piece orchestra!

Page 11: Unstoppable Recruiter

9

I know what it's like to struggle to get a grip on everything. I know how fear feels. I know the feelings of having to give up my free time and any form of recreation, month after month, to study, try, fail and grow. To take the time repack my mind with what it needed to succeed in business. My first year in network marketing was a total disaster. I was overwhelmed, inexperienced and doing everything the hard way. I made every single mistake an amateur can make. I was running cheap, pathetic ads and putting flyers on windshields trying to get people to call my answering machine. I had a convoluted, boring 30-minute message that broke all the rules of marketing. It was so bad that if Dan Kennedy ever heard it, he would have rolled on the floor and laugh for two hours. I was peddling around town trying to meet people, following the 3-foot rule, giving out business cards and inviting them to presentations. Most of them never showed. I remember the first time I had to talk in front of a small group of people. I completely froze like a piece of chicken at the supermarket. I looked down at the ground and couldn’t say a word. My sponsor had to jump in and take over. I still blush when I think of the embarrassment of that moment. At the end, I only recruited a few friends who finally gave in, rolled their eyes and joined me out of compassion. Total for the first year = $250. It cost me $2,000 to join and another $4,000 in advertising, meetings and gas. I know the feeling of failure and wanting to give up. I wanted to quit 1,000 times. But, somehow I didn’t. My friend and mentor Jim Rohn, who at the time worked full time for that company, told me that "failure is the tuition you pay for success." He kept reminding me that if I quit, I was stuck in a 9-to-5 job with a sick pay the rest of my life. So I stuck with it and kept going. I didn't' quit. That’s the only reason I’m here to tell the tale and talk about the rewards you can get from sticking with it, never letting go, learning, applying and getting better.

Page 12: Unstoppable Recruiter

10

And so it's happened. Through trials and tribulations, experimenting, falling and failing, tweaking and readjusting, I finally developed the mindset and methodology that put my business into speed. In my second year, became a highly successful multiple six-figure earner in that company for 10 years and later I was able to build large and steadily growing organizations that produced hundreds of millions in sales in several companies. I’ve had more than 853,000 reps in my combined organizations. I was on the advisory councils of most companies I worked with. I was eventually hired as a consultant by several prominent network marketing companies owned by doctors, billionaires, celebrities and Hollywood media moguls. I’ve experienced the freedom that this business offers; the exhilaration and pride you feel when earning $28,000 a week in residual income, so you don't have to get out of bed in the morning. Living a dream most people would never imagine. I have had many years of retirement periods where I did nothing but travel the world. I am able to take care of my family when they need me, during sicknesses and down turns. I'm able to help underprivileged children around the world. Ok, now you heard my story. It was a long, boring list that sounded like bragging. I apologize. It’s not. I know you don't give a darn. I know it doesn’t feel good to hear about someone else’s success when your bills are piling up, you hate your job, you’re in turmoil, you may be suffering financially and your life is challenged. I needed to tell you what happened to me in the hope you will take what I say next to heart, because without understanding what comes next money cannot be made, no matter how much information you have. Anyone can come out of darkness starting at the very bottom, including you, if you "change your mindset." As you just read, I grew up isolated from information, in overly-disciplined conditions (strict parents, rigid catholic schools, no-nonsense college teachers and the military). Environments suppressed individuality, creativity and self initiative. That’s totally the opposite of what an entrepreneur needs! So, if you find yourself at the bottom of the spectrum right now, so what? Nobody will feel sorry for you or call you a hero for staying there. TURN IT INTO AN OPPORTUNITY TO BUILD A FANTASTIC STORY!

Page 13: Unstoppable Recruiter

11

Forget the cards you were dealt. Build a new deck. Wallowing in sorrow will not gain you growth, respect and money. You may not have had control over what happened to you, but you can control what you do from now on. Scott Hamilton once said: “The only disability in life is a wrong attitude.” You can’t prosper living as a victim of your environment. You can’t succeed trying to fit in. To go from victim to victor you must take charge of your thoughts. You are the product of your thinking. You can choose what to think and what to believe in. Life is a menu of options. You choose the way you think, talk, act and what you do. The way you look, how you dress, where you go, who you mix with and how you spend your time. What you have chosen so far got you where you are. What you will choose in the future will determine where you are going to end up. It’s an “I made it myself” deal. Just like when you make a cake. You pick the ingredients. You mix them. You bake it. Good or bad, the credit all goes to you. Whether it’s joy or desperation, you are accountable. You are where you are today because you have chosen to be there. No one had a gun to your head. You are 100% in control. So, take charge and take action. One of my favorite marketing gurus is Dan Kennedy, author of the best-sellers “No B.S. Business Success” and “No B.S. Sales Success”. He stresses that: “You don’t need someone else’s permission to become successful.” Realize that the opportunity you’re looking for is already in your life. The real opportunity is not a company or a product or a marketing system or the perfect scenario. You are. The power of a dream is the most awesome force that humankind can harness. “Write your personal mission statement and LIVE IT.” Establish a new powerful attitude.

Page 14: Unstoppable Recruiter

12

So here are the five layers of a winning mindset. These are the rules that guides your business and life to the altitude and destiny you choose. FIRST The first layer of a winning mindset is: Drive. You have to be DRIVEN. Remember when I said, if it's not: Good looks Money Time Talent Education Intelligence Positive thinking Motivation ...then what is it? It's drive! Drive is commitment to an outcome with no way out. It's in your mind and deep inside you Being driven is way above being motivated. It's a different place. Motivation is the shot of adrenaline you get when you read a self help book or listen to a CD. It wears out in a few a hours. Driven people are permanently obsessed, they have a vision, a dream and an ulterior motive that constantly propels them. It's a force inside of them that gives them no choice but to obtain what they want. For driven people it's not ok to fail. If you ultimately could accept failure, if could live a life that is less than what you really want, if you could settle for less and not being bothered by it too much, then you are not driven. And probably your chances to succeed are not what they could be. If you are not driven you are a dabbler and not a master. — Anthony Robbins Drive is stronger than being talented, tall, good looking, smart, knowledgeable, intelligent, caring, educated, informed, liked, funny or whatever. How many people do you know that have these qualities, yet are broke and unhappy? Drive is an "inner force" that is stronger than anything else. Some of my mentors told me that I needed a strong "why" to succeed in business. Why you do what you do? Is it because you want to provide for your family, send your kids to college, help your parents or brother and sisters if they ever need it, Have more freedom, help others, support your favorite foundations? These are noble causes and for some people are strong drivers, but for 95% of people

Page 15: Unstoppable Recruiter

13

they are not. If having responsibilities caused people to be successful, the whole world would be rich. "Need" is never a strong motivator. I need to educate my kids, I need medical care for my grandmother, I need to help my church, I need more income, etc. are just needs. Everyone has them. If your internal conversation is focused on needs, it will turn into negative energy because the lack of what you need is disappointing and discouraging. In life you don't get what you need you get what you deserve and that is directly proportional to your level of drive. What turns you on? What makes you feel alive? Where are you abilities best served? How can you start doing what you want and love? Focus on these and you will never say "I need" again because you will become driven and the universe will start giving to you. To really succeed in business you need that "inner drive," that unique emotional propeller that's inside of you that makes you unstoppable against all odds. Success is an inside job. You have to WANT it. You have to totally refuse the notion of failure. The examples I gave you above of people that failed despite having everything versus those who had nothing and succeeded are divided by one thing only: DRIVE. There is no other reason. If you ARE driven to achieve a particular goal, you'll crush through all obstacles. You'll find a way. You'll pay attention. You'll seek the knowledge, you'll take action and never give up. If you ARE NOT driven, it doesn't matter if you have knowledge, good looks, money, talent or whatever...You will fail. Sure there’s some experiential value to be gained from dabbling, but there won’t be much value in terms of results. If you just want to rack up a bunch of short-term experiences for the fun of it, then by all means feel free to dabble. That’s fine. But don't expect success. This is why the billionaire’s wife I mentioned earlier lost $10 million and never succeeded in network marketing. She wasn't driven. She was only going through the motions. She was dabbling. That's why most billionaires, celebrities and sports figures coming into network marketing fail. They have resources, but it's a side play, they are not driven enough to be totally immersed. They are dabblers.

Page 16: Unstoppable Recruiter

14

On the other end, a student and friend of mine who came from Argentina with nothing, now makes $150,000/yr at 23. He started with no money and no knowledge. He is driven. How did a single mom friend of mine who was once broke and 90 days from losing her home start a home-based business with no business background and be able to earn a seven figure income in less than a year? She was driven. Here are some more examples of driven people you may know. Each of these Captains of Capitalism started with nothing, set new standards for what’s possible, and went on to make billions because they were driven! Steve Wynn – The legend of Las Vegas. The man whose vision to rebuild Las Vegas transformed the city into the entertainment playground of the world and started a $12 billion building boom. T. Boone Pickens – Oil Mogul. Who started with $2,500 and built Mesa Petroleum, the largest independent oil company in the world. Mark Cuban – Brilliant innovator and owner of the Dallas Mavericks and Landmark Theaters, and ‘shark investor’ on the TV show Shark Tank. If you listen to their interviews, they attribute their success to drive. Here is more proof: Sam Walton (Wal-Mart): “I didn’t know anything about department stores. I was driven to innovate and take things where they’ve never been.” Evan Lysacek’s coach said on TV; “Evan didn’t win the figure skating Olympics because he is the most talented skater. He won because he is the most driven.” During an interview with Oprah Winfrey Jay Leno said: “I never thought I was the most talented comedian. The reason I made it is because I stood in line at the Improv, evening after evening, even when everyone else got tired and went home. I was driven.” B. C. Forbes: "If you don't drive your business, you will be driven out of business." Coach Paul Bear Bryant: "I think the most important thing of all for any team is a winning attitude. The coaches must have it. The players must have it. The student body must have it. If you have dedicated players who believe in themselves, you don't need a lot of talent. Calvin Klein: "When I started the business, I hardly went home. I became very driven about work and about my career."

Page 17: Unstoppable Recruiter

15

Bob Dylan: "A lot of people can't stand touring but to me it's like breathing. I do it because I'm driven to do it." Jeanne Moreau: "When I'm acting, I'm two beings. There's the one monitoring the distance between myself and the camera, making sure I hit my marks, and there is the one driven by this inner fire, this delicious fear." Anthony Trollope: "A man's mind will very gradually refuse to make itself up until it is driven and compelled by emergency." Robert Morgan: "I seem to keep returning to my father in poems because his personality was so extreme, so driven. He did everything to excess." The #1 factor that stops people from succeeding is the excuse of lack of talent. Most people give up right here. Lack of talent (AKA "I m not good enough") is the sole mental issue that paralyses most average people and causes them to start their self-sabotage mission. They keep saying to themselves: “I'm not talented.” “I'm not the type.” This allows them to sit on the sidelines and settle for something other than what they want. But it’s not true. Talent may be necessary for singers. If you haven’t got a voice, you are out of that game, I get that. But in business, it's overrated. Monster success is more a matter of hard work and studying under great coaches and teachers, and less a matter of talent or aptitude or blessings of birth. Talent is a cultural assumption and a big lie. You see it played out in TV, movies, schoolrooms and glossy magazine articles. If you’re lucky enough to have “talent” and “good looks” your future success is pretty much assured. The truth is, there are more untalented millionaires in the world than people watching CNN on any given night. Personally, I never thought I was talented. I’m not. I’m “driven.” When you are obsessed, you don’t need motivation, daily affirmations, goal setting, someone holding your hand or everything being perfect. The stars don’t need to be completely aligned. When you are driven, nothing stops you. Look closely at the most highly successful people around you. They live and breathe their business. They are obsessed with “making it.” Marketers, students, doctors, actors, dancers, you name it. Observe them carefully and you will start to agree with me.

Page 18: Unstoppable Recruiter

16

Some may argue with me: Gee, I need to become obsessed with success? Yes, you do. Your mentors are afraid to tell you this because they are afraid to lose you. Most leaders and trainers are masters at sugar-coating and make-believe. But, I’m telling you the truth. To get the big prize and achieve your ultimate dream requires a total commitment that can only be made by people driven by forces "within" themselves that are at the very top level of human feelings and emotions. This is why people that succeed are a small percentage of the population. The Government says that only 2% of people make $200,000 a year and above. Don’t you like these people that say 95% of people fail in network marketing, making it sound like a bad business? It’s not. 95% fail at anything. It’s human nature. Your breakthrough will happen if you drive yourself to do what you’ve never done before without seeking perfection and certainty. Anthony Robbins: “People are certainty freaks, but the main ingredients of success are risk and action.” Drive is the common bond of people that succeed against all odds. Drive will overcome your deficiencies and inadequacies, which we every-day folk not blessed by divine spark all have. A writer writes not because he is educated, but because he is driven by the need to communicate, share and compel. A preacher preaches not because he has knowledge or religion, but because he is driven by a sense of faith, spirituality and allegiance to a cause. A man’s mind will refuse to make itself up until it's compelled by drive. Drive is what causes you to endure when you are faced with difficulties and complications. Drive gives you confidence and moves the world in your direction. Are you driven? Do you have a colossal vision? Do you have a personal strategy to support that vision? Accomplish that very important and necessary part, and you have won 95% of the battle. To attract quality people you need to increase your personal drive and qualities.

Page 19: Unstoppable Recruiter

17

Anything you do that gets you out of your comfort zone and into the action with a driven attitude will make you a stronger, better person and will lead you to having a stronger, better business. The price of not being driven is high. If you are not driven, you will make excuses. It’s human nature to make excuses. Nearly everyone does it. A wise man once said: “Excuses are the nails used to build a house of failure.” Excuses are like pancakes. They are easy to make and go down well. But, just like junk food makes you fat and ruins your health, excuses harm your mindset and your financial health. I know that humans tend to excuse their sloth under the pretext of difficulty, but that’s just plain self-sabotage. The subject of excuses is a long one. When working network marketing, your prospects will load up with so many excuses you’ll feel like an overloaded Jamaican banana truck at harvesting time. I don’t have the money I don’t have the time My kids are too young I’m not good with sales I don’t know enough people I'm shy And the list goes on… Here’s one I hear way too often lately: I’m not good with a computer For all I know you may be a computer wiz and this does not apply to you. But, if you find yourself thinking this way, it’s a huge mindset boo-boo. This can’t possibly be a dream killer for you, right? If you are young, you grew up with computers. If you are older or even a senior, you have been around computers half your life. The first 88 chip computer came out August 12, 1981. I bought mine in September at Sears. Windows came out in mid 1983. Even if you are 60, you have been around computers for 29 years and the Internet for 18 years!

Page 20: Unstoppable Recruiter

18

Today, computers are more intuitive than ever. If you view this as an obstacle, I hope I can change your mind. I suggest you invest your TV time in the computer instead. Bad news and soap operas can’t possibly make you money! The computer can. Ok, this is a metaphor, you may hate TV, but you get my point. I just used it because watching TV is where people spend most of their off time. According to the A.C. Nielsen Co. the average American watches 3 hours and 46 minutes of TV each day (that's more than 52 days of nonstop TV-watching per year). By the age of 65 the average American will have spent nearly nine years glued to the tube. Do you think that if you would spend just half of that time learning the computer and marketing your income would change? You bet! You can’t make money and excuses at the same time. It’s either one or the other. I would get rid of any excuses. You can’t pay your bills with them. Excuses give birth to procrastination, which is no different than cancer. “Cancer of achievement”, that is. Fortunately, it’s the type that can be cured. This is the difference between an “excuse maker” and a “success maker.” Success makers never say:

a) I don’t have the money. They say, let me go earn it and come back. b) I don’t have the time. They say, I will improve my time management. c) My kids are too young and they need me. They say, my kids are the reason why I

should do this business now. d) I don’t like sales. They say, I want to help other people and teach them a better

way of life. e) I don’t know enough people. They say, I will learn marketing. f) The computer is not friendly to me. They say, it may take me longer, but I will

take command of the damn thing. See the difference? Change the internal conversation in your head and you can change anything. THE MOST POWERFUL CHANGE IN YOUR LIFE WILL COME FROM CREATING AN EMPOWERING INTERNAL CONVERSATION.

Page 21: Unstoppable Recruiter

19

As you grow personally and have a “driven attitude,” you won't find room for excuses. They are just not in the make-up of a driven person. And as your network grows, you will attract driven people under the law that we all attract our equals. SECOND

The second layer of a winning mindset is: Time Management. Time is all you have. Master your time and you master your life.

The key in life is not spending time, but investing it. Time spent wisely is the best investment you can make. When you leverage the power of time, you will have a greater sense of control over your work and your personal life. You will feel like the master of your own destiny, and be a force in your own life. You will feel more positive and powerful in every aspect of your life. Time management is one of those skills no one teaches you in school, but you have to learn. It doesn’t matter how smart you are if you can’t organize your life and information well enough to be effective in business. And it doesn’t matter how skilled you are if procrastination keeps you from getting your work done. Are you constantly at war with deadlines? Do you procrastinate? Do you get distracted easily? Maybe you underestimate the amount of time a task will take to complete? Perhaps the way you manage your time is the problem. Learning this skill can save you a lifetime of headaches by allowing you to prioritize and plan tasks efficiently. Life is full of obligations, distractions and challenges: The family, kids, friends, hobbies, internet, television, personal time, and the challenge of how to organize the business itself. Nevertheless, you have to produce. Working from home doesn't mean working less. It just means there's no commute. Realize that your time is all you have; therefore, you need to know its current value and have a plan to increase it. Attempt to reduce every activity and relationship down to a core metric that makes it easy for you to gauge performance and achieve your goals. The problem with most people working from home is they get constantly pulled away from the business by one thing or another. First of all, teach your family to support you not distract you. Teach them to give you the space to produce during the hours you allocate to your work.

Page 22: Unstoppable Recruiter

20

For example, take airline pilots or surgeons. They have your life in their hands. Wife, kids, mother-in-law and next door neighbors are not allowed in their work space. Why are they allowed in yours when you are busy working and producing? I believe that one of the first steps to success is RESPONSIBILITY. At some point, you have to lock the door, get driven, and work your magic, undistracted and uninterrupted. That's how you get wealthy. It takes a commitment not just from you, but also from everyone around you. You will have more time for your family and your personal life as you get your time and your life under control and your residual income builds. You will have more time for your friends, for relaxation, for personal and professional development, and for anything else you want to do. One of the keys to developing a stronger internal focus of control is to stick to your mission to manage your time and your entire life better. The more skilled you become at managing your time, the more committed you are, the happier and more confident you will feel. You will have a stronger sense of personal power. You will feel in charge of your own destiny. You will have a greater sense of well-being. You will be more positive, personable and so much more productive. Then you have to organize and manage the tasks of your business. Emails, phone calls, call backs, follow up, lead generation, writing blog posts, daily communications, conference calls, webinars, seminars, reading courses, watching videos, etc. Have a daily list of what's most important in order of priority.

A good way to this is with the Priority Matrix, also called The Eisenhower Method.

Page 23: Unstoppable Recruiter

21

The Priority Matrix has two dimensions. The first one is importance (important and not important), and the second one is urgency (urgent and not urgent)

All the tasks are divided into four quadrants: important and urgent, important and not urgent, not important and urgent, not important and not urgent. You classify each task according to these quadrants, and then deal with the tasks according to the quadrant they belong to.

As you try to learn marketing, beware of information overload. I warn you it's easy to do and it will cost you unnecessary time. Don't turn your brain into an information warehouse. Learn what you need and stay focused on the results. A good time management system is a designed combination of correct thinking, processes, tools, techniques, and methods. The better you get at this, the more you will be able to commit to time management and squeeze more productivity from your time. "Dost thou love life? Then do not squander time, for that is the stuff life is made of." − Benjamin Franklin

Time management is not a one-time effort. It's so important that it should be a way of life.

Work at developing an effective method that enables you to make time management a habit. Make a plan starting with minor changes in your daily behavior, until it becomes second nature. You will see the improvements immediately.

Be aware of the obstacles to time management. If you are aware of these hurdles, you are in a better position to avoid them. These obstacles include perfectionism, interruption, distraction, undefined goals, wrong priorities, stress, and more.

Speaking of stress, it's related to time management.

Many times the reason for stress is our lack of ability to achieve our goals on time. This leads to a situation where we can’t perform well, we neglect tasks, and find ourselves in a situation where we can’t balance work, family life and personal goals.

Emotional and mental symptoms of stress include: anger, anxiety, depression, irrational fears, mood swings, irritability, frustration, poor concentration, confusion, loss of humor, negative thoughts, feeling overwhelmed, feeling out of control and loss of motivation.

As you can see, learning time management is a crucial step to becoming successful. One that needs serious attention.

Page 24: Unstoppable Recruiter

22

THIRD The third layer of a winning mindset is: Focus. Focus on ONE business only, and do it well. Learning to focus on ONE THING is quite possibly one of the best things you can do to invest in yourself. This is probably one of THE MOST overlooked areas of self improvement. I talk about the importance of focusing on the power of "ONE," as in "one market," "one message" and "one outcome." The more you do that, the higher the potential for generating success. — Michael Fortin Distraction is the drug of failure. It's an addition that must be overcome. And like any addition, it requires commitment. Just look at some of the people who have learned how to harness the power of focus. Warren Buffet. When you hear his name, you think of investing. Donald Trump, real estate. Thomas Edison, inventions. Tom Cruise, acting. Jay Leno, comedy. Some people might say Donald Trump makes substantial income via book writing and TV shows too. But that’s many years AFTER the fact that he made it big by focusing on real estate. However, in order to fully stay focused, you must do what you love and totally immerse yourself in it. Show me a network marketing six or seven-figure earner and I will show you a person completely focused and engaged in building one, solid, long-term organization with one good company. Unfortunately, today, people are pulled left and right from a thousand different directions when it comes to business opportunities. If you are plugged into the industry, any minute of the day you receive emails about a new company launch, or system or biz op that looks like a bright shining object full of promise. These are deadly distractions. Since the inception of the Internet, there are so many opportunities available right now that look tempting, but most times are destructive and distracting. The environment has changed. Today, network marketing is technologically better. We communicate easier and faster, and have more tools and more automation. But we also have competition from different arenas where fairness is not in the equation.

Page 25: Unstoppable Recruiter

23

You have distraction from: 1) other network marketing opportunities, 2) top-tier (high-ticket) sales, and 3) affiliate marketing. Some of these you could probably work alongside primary network marketing opportunity, but I really don't advise it. I've never seen a "multiple streams of incomes” strategy work well in network marketing. In fact, if you look at the top 100 earners in this industry (ranging from $50,000 to $1 million a month), you will find that these leaders only built an organization with one company. That's why they are at the top. They may have other income streams related to their tools, systems, books and sales materials, but their main money source is their network marketing company. The amazing potential that exists to lift your income and financial success is purely and solely accomplished by increasing your awareness and knowledge, and creating a winning strategy that has focus. Do not scatter your powers. Engage in one kind of business only, and stick to it faithfully until you succeed. A constant hammering on one nail will generally drive it home faster. Strategy and focus are far more important than tactics. Tactics come and go. What works today may change tomorrow. But good strategy is grounded in solid principles and it’s the #1 trait of entrepreneurs that are “consistently” successful. Rich Schefren (Jay Abraham’s partner) is considered the most successful online marketer. He is a consultant to the top 25 online marketers in the world. Just about every major news network worth mentioning has run features on him or his companies including: The Wall Street Journal, Newsweek, Forbes, Crain's, Vogue, New York Post, The Discovery Channel, CNN, ABC, TLC, MSNBC, ET, CBS, NBC, and FOX. In his iconic 2011 version of the Internet Business Manifesto (the 2006 version was downloaded more than one million times), Rich Schefren states (I paraphrase):

The primary and fundamental problem of most marketers is lack of strategy. This is caused by opportunistic thinking. There’s opportunistic thinking and strategic thinking. An opportunity seeker is always looking for their big opportunity to make lots of money in the moment hopping from one thing to the next, from one tactic to another. They are always looking for “what’s easy” to make money now. A true entrepreneur, on the other hand, is a completely different animal altogether. An entrepreneur has a clear vision of what they want their business to become. Because they have a vision, they can analyze their own strengths, the marketplace preferences and devise the best strategy most certain to successfully achieve their vision.

Page 26: Unstoppable Recruiter

24

Let me give it to you in simple terms: In a world that is drowning in information and confusion, clarity and focus are the marketer’s prime values. If you fall short here, you will NEVER get to the top. Focus must become a daily practice for you and a life strategy. Network marketing can be very powerful for you, but only if you understand the disciplines required, and adopt a personal strategy that has focus. FOUR The fourth layer of a winning mind set is: Think BIG. Have the mind set of big business. Now that you have drive, are committed to time management and focused on one opportunity, you are in a position to grow. But what kind of business do you want to build? A big one, right? It's not a stupid question. Most people in network marketing have a small income. It's only less than 10% that achieve $50,000 to $100,000 a year income and about 3% achieve the multiple six and seven figure income. What's the difference? Most network marketers have a small business mindset, and thus apply a small business strategy. Most of the time they don't even know it. But those who "get it," rake in the big bucks. For the most part, network marketers are an unskilled, untrained crowd that operates under a shot gun approach. They are not really “marketing” the business. They peddle products. They pump themselves up with enthusiasm, call people, advertise, work referrals, and shoot from the hip. Some may think that the big earners have a Dan Kennedy style precision marketing machine that pumps in all the money. But this isn't the case. Most big earners in network marketing − with some exceptions − don't have precision driven marketing skills, let alone a flawless marketing machine. It's all a matter of mindset. Here is the difference: Big earners are recruiters. Small earners (the biggest group in network marketing) are product peddlers.

Page 27: Unstoppable Recruiter

25

Big earners understand the business model that creates the biggest global business in their categories. Wal-Mart is #1 in merchandizing. McDonalds is #1 at selling hamburgers. Starbucks is #1 at selling coffee. Subway is #1 at selling sandwiches. What do they all have in common? They are not focused on the products they are focused on franchising. McDonalds is not in the business of selling hamburgers. They are in the business of opening franchises. The more locations they open the more products they sell. The Monday morning corporate meeting at McDonalds is not about product improvement or worrying about production per location. It's about opening more locations. They don't have the best hamburgers, nor do they worry about it. They just run around the world selling franchises. They follow the ARTS system: Advertise Recruit Train Support They advertise, recruit franchisees, train the heck out of them so they know everything about running a store and then support them for the rest of their careers. Big earners in network marketing understand this and do the same. They don't worry about production per distributor they worry about recruiting more distributors. Then train them, support them and do everything they can to duplicate the process. Small earners are afraid of recruiting (they think it's a bad word). They are primarily product salesmen and occasionally they convert a customer into a distributor. They lead with the product, not the opportunity. They have a small business mentality. They go to trade shows, flea markets, give product parties, peddle chiropractors with weight loss pills, vitamins or whatever the product may be. To succeed big in network marketing you have to accept that "recruiting" is good thing and it must become your primary activity. Everyone does it! Donald Trump recruits, so does McDonalds, Starbucks, IBM, Apple, Kodak and the rest. Recruiting is what builds the biggest businesses in the world.

Page 28: Unstoppable Recruiter

26

The big money in network marketing is turning people on to a better life, a bigger vision and $100,000 a year or more residual income. Sure the product is very important. You must have a product that people like, sells well, cannot get anywhere else, and creates automatic reorders without you. But to make it big in this business, you need the McDonald’s expansion mindset. Recruit, train and support and keep on moving. You can’t control what other people do. You control what you do. Keep recruiting and have a strategy to help your leaders. Expanding a large distributor force is the key to building a multi-million-dollar producing organization. In a good company, the tools and product education will leverage your efforts in establishing product validity, anyway. In final, 95% of marketers are confused, lost in information overload, don’t know how to put all the pieces together and are desperately trying to figure it all out. But success is not that difficult. Once you’ve decided what you want, your mindset, and every action you take accordingly, is either moving you toward what you want or further away from it. It all starts with these key layers: Become "driven" Commit to time management Focus on "one" opportunity Have a "big" business strategy Sounds simple? It really is. How can you go wrong when you practice these all important mindset strategies? I could write a whole book about each of these subjects, and other principles of achievement. But if you look no further, and just focus on nothing more than these four bare essentials, your business will grow fast and your life will change. FIVE The fifth layer of a winning mind set is: Personal development. Personal development builds mental muscle, drive and clear ideas. Without it you are a ship without a sail. "Your income can never exceed your personal development." - Jim Rohn You must grow. You cannot expect your income to grow if you don't. Make personal

Page 29: Unstoppable Recruiter

27

development a daily routine just like brushing your teeth. Just like your teeth, if you don't nurture it and care for it your mind will starve and start failing your goals. You won’t accomplish much in life if you refuse to fall in love with the grind. Personal development conditions your subconscious behaviors to be congruent with your income goals. It makes easier to take action from a place of inspiration, confidence, knowledge and flow, and you don’t lack know how or suffer from procrastination and self-sabotage. Don't say you don't have the time, because you do. How many minutes or hours a day do you drive? Turn your car into a university. Even if you drive 20 minutes a day, at the end of the year that's 121 hours. You mean to tell me that if you listen to 121 hours a year of personal development and business education material your life won't change? If you take another 20 minutes a day at the computer, that's another 121 hours. 242 hours a year that can give you the mental real estate you need to succeed and turn your life around. Without personally engaging in personal development and encourage others to do the same, we cannot build a successful sales organization. You cannot expect every bartender, construction worker and home maker that joins your business to succeed on their current level of knowledge. Becoming successful requires knowledge of yourself, people , creating and controlling and effective emotional state. It requires you to become influential. I dedicate at least one hour a day in personal and business development. I constantly learn from many leaders and mentors. Not only I love it, but has been a hugely successful time investment for me. I know, it requires self discipline, a quality so many people lack of. Self-discipline is the ability to get yourself to take action regardless of your emotional state or how you feel that day. Self-discipline is like a muscle. The more you train it, the stronger you become. It took me time to work up to one hour a day of personal development. But well worth it. It's incredible what you can learn in one hour. Imagine what you can learn in 10 or 100 or 1000 hours over time. But you must love learning. Improvement and growth must turn you on. They are properties you want to own more than anything else.

Page 30: Unstoppable Recruiter

28

Part Two

"Seven Proven Methods To Grow A Successful Network

Marketing Business." The lenses through which you view network marketing, the internet, market conditions and overall viability of the business are the product of what you’ve learned so far, how you’ve learned it and what you’ve accepted or rejected. It doesn’t matter whether it’s real or not. What you currently believe is your reality. I don’t know whether it’s working for you or not, but this is what I DO know for sure. It’s impossible to achieve optimum performance with an ambiguous and fuzzy process. You have to know exactly what to do, and how to do it right. In order to have a real business you must have a map, a vision and create a strategy to achieve that vision. Once upon a time, in the beginning days of my business, I used to push and sell hard. I was going nowhere. I had to study, experiment and fail over and over until I understood the art and science of “marketing.” Selling is tedious, marketing is powerful. Just what is marketing? "It’s the ability to influence enough people in a needy market to come your way naturally because they want what you have and recognize your value." You should read this phrase every single day because it will cause you to change the way you think and the way you act in building your business. It will change your strategy. The moment I made the switch from "chasing," "begging," "selling," and "pitching" to putting out attractive and compelling marketing funnels that sifted, sorted, presented and qualified people for me in great numbers, everything changed for me.

Page 31: Unstoppable Recruiter

29

The saga of the average networker is that they venture into this business with vague ideas. They sign up for a new opportunity, thrilled by the dream of financial freedom, and immediately run into four major problems.

A) They hit the phone “unprepared.” They sound pitchy. They get beaten up with rejection by people who step on their dream like a cigarette butt, creating a horrible startup experience.

B) They start buying leads and get beaten up some more by strangers. They spend more money than they make on these leads just to connect with people who put them under a spotlight and give them the third degree. “Where did you get my name?” “Where did you get my number?” “I didn’t fill out that form.” “I didn’t fill out a survey.” “Don’t you people ever stop?” “You’re the 23rd person who’s called me today.” “Is this a pyramid?” “Why do you continue to call me?” “How much does it cost?” "Is this Amway?" "Do I have to call my friends and sell products?" "I don't know how to sell," "I don't have time," "I have three kids, I'm busy." "What is the weekly salary?"

C) They feel used and unsupported by the upline, discouraged, untrained and unconfident.

D) After 60 to 90 days (63 days on average) in the process, their vision shrinks and their life reverts back into accepting mediocrity.

If that describes you, let me give your methodology some new adrenaline and SEVEN crucial methods that can turn everything around for you.

1. Acquire these three essential elements:

1) Marketing knowledge 2) A coach 3) A mastermind team

"In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility." − Eleanor Roosevelt Marketing knowledge It’s your responsibility to acquire marketing skills. Depending on your program, your sponsor, upline or the company may not have the ultimate marketing education in place for you (hopefully they do, but generally they don't). However, they are not the cause of your success or failure.

Page 32: Unstoppable Recruiter

30

Your dream can’t be thrown on the floor and broken like a piece of crystal by what another person does or doesn’t do. It's an opportunity for problem solving and growth. Marketing education is widely available online. No one is going to market for you. Even if your company has great tools that can leverage your time, you have to drive people to them. Marketing is your ability to attract a hungry, needy niche that wants what you have and convince them to buy from you. Marketing is not sales. In sales, you sell something and make your money. In marketing you have a constant, influential presence in your market. "You" become a brand that people follow and want to buy from or join. For that, they must know you, like you and trust you.

Getting them to know you: They get to know you gradually, through extended contact and perpetual drip. In most cases, a prospect isn’t going to give you their time and attention for more than a few minutes and mostly won't buy or join right away.

They buy when they are ready, not when you are. So, you have to go with the “be present all the time," philosophy. When they need/want you – you’re there for them.

Getting them to like you: This is about being authentic and providing value. They need to feel your honesty and that you are looking out for them. Will everyone like you? No, but you don’t need everyone. You just need enough of the right people.

Getting them to trust you: The bigger your price tag, the deeper the trust needs to be. But no matter what you sell, trust is the cornerstone of actually making the sale. How do you get a buyer to trust you? In marketing terms, it’s actually pretty straightforward. You provide value not gimmicks, you are honest, you are consistent, and you follow up when you say you’re going to.

Marketing knowledge is an immensely valuable commodity. Marketing is the highest paid profession in the world. Most people enter network marketing as "entry level" marketers. For years they wing it. Stop that right now. Marketing is a science and art that must be learned. Many have come before you who have done all the grunt work to figure out what works and what doesn't. You can save years in your learning curve by following the right marketing mentors.

Page 33: Unstoppable Recruiter

31

Marketing knowledge comes from reading course material, listening to marketing experts, mentors and staying up to date. Without knowledge you’ll always lag behind. I have never met a professional (in any field) that is not an avid learner. I have some homework for you. These are a few reading recommendations: 1. For social media and Facebook lead generation and marketing I recommend Facebook Marketing A to Z 2. If you'd like to totally flood your inbox with real-time leads I recommend reading and learning the marketing machine in SuperChargedOnlineSponsoring 3. For prospecting and verbal communication skills I highly recommend Jeffery Combs 4. For improving your written sales skills, writing killer sales letters, emails, blog posts, Facebook communications, ad copy and generally increasing your influential skills, I recommend MLM Copywriting That Sells 5. For personal development I follow the late, one and only and legendary Jim Rohn. He was my very first mentor and personal friend. Find a coach Every professional has a coach. Dancers, singers, musicians, artists, painters, writers, doctors, newscasters, speakers, actors, athletes, US Presidents, etc., all have coaches. They realize the value of having experienced objective guidance to help them reach their true potential. Find one. It doesn’t matter if it’s inside or outside your upline or company. You are going to succeed sooner and faster if you work with a coach. When it’s time to get into the game, you want be prepared and win. Hopefully, your sponsor is a good coach. If not, search upline until you find one. It will probably be a humbling experience, because if he’s any good, he’s going to tell you the truth and many times you won’t like it. There are 4 qualities you should look for in a coach: A marketing coach is a trusted guide with whom you can share your needs, hopes and aspirations. He/she should meet your needs with persistent motivation, task mastering, and share with you tools and strategies that can propel you toward your personal and business dreams. Specifically, your marketing coach will:

Page 34: Unstoppable Recruiter

32

1. Hold you accountable. It's too easy to neglect the management and marketing of your business. Sharing your tasks with your coach and working with a committed attitude means that if you don't complete them, he/she must require an explanation and a stronger commitment to buckle down and get them done. 2. Develop and refine your strategy, plus give you new strategies. You may have great ideas. Some you can put into practice easily. Others are raw and in need of refinement. Your coach must share with you his/her working knowledge and effectively know how to move you into accomplishing results and bring the most important ideas into fruition. 3. Connect you to tools, education, lead generation and teach you invaluable resources in all areas of network marketing, online and offline. 4. Give you perspective from the outside, looking in. Over time, you lose the ability to see your business with the same objective clarity that you once did. It can be like living next to a busy road and not hearing the traffic. Your coach is there to take a fresh look at you and your business on a weekly basis. He/she knows what to look for and, most importantly, sees things the way they are in reality. You should always receive the feedback you need. Business today is a race for growth and efficiency. It's a race with rules. Why try to forge your own path through the thick of trial and error and lack of information or clarity? Your business coach should be one that has both studied AND won the race him/herself and should always be there to help YOU make a difference in YOUR business and YOUR Life. Connect with a mastermind team Want to know how you can speed up your success with your business? Get together with 5-7 other people who all want to help each other grow their businesses. This is called a mastermind team, and it’s like hiring a handful of mentors but usually doesn’t cost anything. You need a tribe that shares the same goals as you. This is a mastermind team with whom you can receive/share knowledge and be accountable to. Groups are more powerful than individuals. And, according to many studies, groups perform much better when they communicate face-to-face, not electronically. It’s like learning music. If you decide to become a good guitar player, you need a few books, a teacher, and then go out there and play with other musicians. It’s amazing how fast you can learn “Stairway to Heaven” when someone shows you hand-to-hand! By mixing with other musicians you draw from the fruits of their labor and knowledge, not just your own. Your buddies can show you new solos, riffs, melodies, chords and

Page 35: Unstoppable Recruiter

33

ways to sound you never knew about before. You learn faster and you have more fun. Those of you who have played in a band, I know you’re chuckling reading this, because it’s true. Do you have someone to benchmark yourself against? When you're stumped, who do you call? If you don't have serious answers to all these questions, that's the first puzzle you need to solve. Think about it: Since a young age, groups and social environments (and family of course) are where the realm of emotions, intuitions, biases, longings, predispositions, personality traits, social norms and character are formed and where the foundations of our most important life decisions are based. Trust me when I say that the most successful network marketers understand this perfectly and plan for it. I’ve never seen a loner. You can't make it big by yourself.

"Without counsel plans fail, but with many advisers they succeed." — Solomon

There are several keys to success with a mastermind.

1. Meet on a regular basis 2. Have a clear agenda 3. Help each other between meetings 4. Collaborate on mutually beneficial projects 5. Hold each other accountable

You can meet in person at a local restaurant, or on the phone with people around the world.

This is a mastermind agenda that works well:

1. Say what you’re grateful for from the previous week. 2. Tell the group a very brief success story from the week before, or follow up from

last week’s. 3. Identify a trouble area you’d like specific help with. 4. Shut up and listen to your mastermind team give you their feedback. 5. Announce one major action step you are going to take

between this and the next mastermind meeting. 6. Share and discuss marketing ideas and how to implement

them. 7. Discuss schedule and events.

Most importantly: KEEP IT FUN AND SIMPLE! You must look forward to these meetings.

Page 36: Unstoppable Recruiter

34

Whenever you assemble this team or join one, try masterminding for at least 3 months before you cast your verdict. It will likely take you about 6-7 meetings before your team really gets into the groove.

If you’re like me, you’ll quickly find this to be an instrumental part of your business. In fact, your mastermind team should be as essential as the computer you’re using.

2. Make generating leads your first business priority. Generating 20 to 30 quality leads a day, having the willingness to call them and the ability to say the right things, will make you a happy networker. Generating 50 to 100 leads a day will make you an exhilarated networker. Lack of good leads is the #1 cause of failure in network marketing. It amazes me how many people join a network marketing company and then sit there, eat the product and never talk to a soul, as if the world is empty and there’s no one out there.

"To Be a Top Producer In network marketing You Have To Be a Top Producer of Leads." − Jeffrey Combs Top producers are their own providers. Every successful networker I know generates their own leads. The moment an individual becomes “serious” about network marketing, they’ll also become serious at generating their own leads. Too many networkers are still stuck in the old trap of freezing after they are rejected a few times, or expecting the upline to give them leads, join some wacky co-op or buy lead lists. None of that works. Co-ops Purchased leads Real-time redirected leads Double opt-in leads Co-registration leads Incentive leads Home-based business leads All the above are “dead” sources. Telephone verified leads are better, IF they are real time, exclusive and expensive ($4-$5). Even so, they require advanced calling skills. I use these leads and enjoy working with them. But they’re not for everyone.

Page 37: Unstoppable Recruiter

35

Trust me, calling self-generated leads is a breeze compared to cold calling purchased leads. You need to generate your own real-time network marketing leads online — free and paid. And, when you pay for them, you have to make more money than you spend in the short term. The good leads are not at the mall, coffee shops or supermarkets or from internet brokers… They are in Google, Yahoo, Facebook, Twitter, LinkedIn, YouTube, and blog networks. The network marketing target audience is 16.1 million people. That’s in the US alone. Within the general biz-op market there are also around 72 million people who are contemplating joining a home based business. You don’t need to get upset when your friends don’t join you or don’t understand network marketing or tell you it’s a pyramid. You don’t have to use the 3-foot rule and set yourself up for unbelievable rejection. You don’t cry if your ad didn’t pull this week. You don’t have to put up with calling purchased leads. Networkers are on search engines, social media and video sites. They are there by the millions, all grouped into categories and easy to reach. Should you tap into your warm market? Absolutely! Should you help your team tap into their warm market? Of course. The notion that you should go into your warm market only after you are successful is nonsense. There are great prospects in warm markets and if you know how, you can build your business very fast. BUT, the oasis of endless leads and systematic prospect generation in the network marketing pool is the internet. The internet is the easiest place to generate leads and follow up automatically and “influence” that network for the long term. 3. Offline you’re a miner, but online you’re a farmer. Offline networkers have the “miner” mentality. They pitch prospects, see if there’s gold and move on to the next. They rarely follow up and stay in touch for the long term. These people don't build big lists, don't use automated follow up. They don't harvest. They just keep mining.

Page 38: Unstoppable Recruiter

36

Online you are a “farmer.” You have or should have a sales funnel system, a blog, autoresponders, Twitter, Facebook, YouTube etc. Once people opt in, you can make a presence in their lives for the long haul, practically free. That’s the beauty of the internet. Today not having an online presence and sales system is totally counter productive for marketing. Marketing is art and science of constantly answering four major questions for your prospects: Why should I listen to you? Why should I believe what you have to say? Why should I join you and not someone else? Why should I act now? This is easy to do with the internet because you can automate a lot of the process. PLUS, when you earn trust and credibility, your list can be a significant source of revenue, in addition to your primary opportunity. The bigger your list, the more money you make by selling network marketing related tools, your lead generation system and useful info products. That doesn’t mean becoming a full-fledged info-product marketer and slipping away from the network marketing model! Affiliate marketing is not as profitable as building a network marketing organization. It's not a retirement business model. Keep it simple. Your goal is to farm, provide true value, and earn. Even if you earn just enough to finance your advertising, that’s big. Most networkers join a company with a $200 ad budget. They usually blow it doing wrong advertising and they are out business. List monetization by offering valuable, educational marketing products is a way to finance your business long term. It keeps you in the game. Become an affiliate of good network marketing products. Use them to help you prospect, while earning commissions to finance your business. That’s a solution to a big problem. 4. Recruit them online, retain them offline. I will never understand online marketers who talk against meetings and functions. Did you ever see a network marketing company grow big without meetings, functions and conventions? Not on this planet. Not yesterday, not today, not tomorrow. Even top internet marketers nowadays hold functions to bond members to their companies.

Page 39: Unstoppable Recruiter

37

That’s why, when you join a company and a team, you have to look at not only their online presence, but also at their offline program. If they don’t have one, it’s not a good sign. It means they don’t understand this business or they are in a quick-buck model and they don’t care. Generating leads online and giving webinars is a GREAT way to bring people into your business. But without personal contact, bonding, masterminding and team spirit, your organization will not have a strong retention. Your distributors have to connect to the culture of the product, the company and your team. This provides constant social contact. There is nothing like putting people in the middle of a large crowd and letting them feel the energy and emotions. The whole thing becomes real. It’s powerful. It touches the core of human nature. Social contact establishes the sense of increased safety and less risk. People need to see other people succeeding, LIVE. It has to sink in to their bones. Without this social proof the belief system of your organization will never be strong. In a crowd they see real people bonding: friendships, results, transformations, tears, struggles, achievements, problems, solutions, trophies, cars and recognition. That creates belief and retention. People want to be part of that. A good network marketing company is a master of functions, recognition and social proof. A good marketer is a MASTER at promoting them, not talking against them. Your organization is constantly under attack. They get prospected every day for new programs. They are insecure about themselves, their decisions, and their ability to succeed. If you — in short order and with urgent priority — after you recruit a person online, don’t connect and bond this person to the company and your team culture, you end up with a distracted downline chasing multiple streams of incomes and looking for the next medication to come in their email. A person has to go through several layers of exposure and social proof before they become solid. They need to see, feel and touch the success of other people. They need to shake hands with the winners. They need to see the product results and rank advancement. They have to visualize receiving the same recognition.

Page 40: Unstoppable Recruiter

38

I love the internet, but I would NEVER talk against meetings, functions and seminars. I have seen many companies with good products, but because they operated 100% online, without live functions and personal connection with the distributors, they fell apart in two years or less. In fact, I have personally experienced that. The most solid checks in the industry are companies that have earned the hearts and minds of their distributors. 5. Associate with leaders and mentors in your exact niche (network marketing) I made it clear through this document that mentors in other models (non network marketing) all have something good to say, but they also create noise, confusion, distractions and divisions that can break your ultimate goal in network marketing. You are constantly assaulted by new information, attitudes and opinions that mainly benefits them and not you. You need to live in a focused world where everyone speaks the same language and shares the same doctrine. Personally, I’m a very strong-minded person, but I got caught up in the online tornado for months looking for more and more knowledge. I know how divided and unfocused one can become. There’s always some carrot out there you want to bite. Every day you see ultimate methods, super formulas, commando blueprints, ninja secrets, viral tools and amazing systems, all promising to do everything for you. It NEVER happens. You can’t chase everything that looks shiny. Most of it isn’t. In the long run, it will break you. Don't follow a gazillion mentors. You will become highly confused. “Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering ONE single area of our lives.” — Anthony Robbins You need to associate with mentors who have success at what you want to accomplish and can pass down to you the attitude, mindset and technical information that will make you successful. I’m talking about mentors that talk your language and can truly help you with your “specific” goals. Anthony Robbins says: "You are a direct reflection of your peers’ expectation." If your peers expect you to be of the same standard as they are, you will end up knowing what they know without you even realizing it!

Page 41: Unstoppable Recruiter

39

Look at those people you associate with and listen to every day. Do they work for you or against you? If you associate with people with limiting or different beliefs and agendas, they will give you the impression that you are not good enough or are not in the right place or don’t have the capability to achieve higher results in life. Associating with the wrong people stops you from achieving what you want. 6. Stop Selling and Start Connecting

Why is it that some people can recruit new reps like crazy and build huge networks, while the majority recruit a couple of friends, then freeze and never more forward with their business.

I want to share with you the five top secrets that have helped me become the #1 recruiter in almost every company I’ve ever joined.

1. Stop pitching. No one likes to be sold. Build relationships without an agenda. Ask questions. Give information. Be sensitive to other people's needs and sincerely help them even when they are not ready to join you. Find out what their obstacles are and offer solutions. They will come back to you.

2. Prospect without worrying about the outcome. You can’t control who joins you and who doesn’t. Focus on the relationship and how you can help the person, not the sale. The sales will come.

3. Don’t push information down your prospect’s throat. Ask questions about their needs, present problems and challenges "before" you start pitching.

Get a good reading of where a person is at. When you feel they are ready, ask permission to give them information and then do it.

4. Don’t hype. Stick to value driven information. Use facts, statistic and endorsements to substantiate what you say. Never mention your benefits. Always refer to what’s in it for them.

5. Any prospecting call has to answer these questions in the mind of your prospect: a) What's in it for me? b) Why should I join you now? c) How can I benefit? d) How much money can I make? e) Can I do it? f) How can I do it?

Page 42: Unstoppable Recruiter

40

Overall, prospecting is an art and a science. Focus on your people skills more than your technical skills. I know people that are smart with internet technology and advertising but when they get on the phone with someone, they can’t connect. They say the wrong things and many actually turn people off!

In the early days I use to record myself and replay the tapes.

You have no idea how many times I slapped my forehead and said: “I shouldn’t have said that” or "that didn’t sound right" or “I wish I said that instead of the other.”

Prospecting skills in network marketing can be acquired very quickly if you “tune into” your prospect, ask the right questions and listen carefully to what they say so you can plan what you say.

This is a behavior you must learn and repeat over and over. Habits are created by repeating the same behaviors over and over again. Physical repetition creates physical habits and the repetition of thoughts and emotions creates habits of thoughts and emotional experiences.

This is the main reason why people often experience challenges when achieving their goals. It's great to feel motivated at a seminar and write down a goal, but creating a goal is a different story. The only way a goal is achieved is by becoming a habit of thought and then a habit of action. For a goal to become a habit of thought and action, it must be repeated over and over, hundreds of times in your mind. Make it your goal in every conversation to connect with prospects so they know you, like you, trust you and want to buy from you. 7. Become a Powerful Recruiter. Recruiting is a habit. Powerful recruiters generate a lot of leads and talk to a lot of people on a daily basis as a way of life. You should love recruiting. It's your profession.

Your success is directly related to the degree to which you are willing to work to find others like yourself who are committed to succeed. Would you be willing to hear many “no’s” to sign up 100+ people until you “strike gold”, and find 3 major producers?

Talking to people is now what you do for a living, so it must become part of your lifestyle. The more people you talk to, the faster you’ll grow, and the farther you’ll go in your business. With practice comes confidence. When your confidence increases, so does your set of odds.

Only powerful recruiters earn big checks. They sift and sort all day. They don't waste time shop talking. They qualify people for their time. they present and close. Prospecting

Page 43: Unstoppable Recruiter

41

is more difficult emotionally than it is in practicality. It's divided in three simple parts: 1. Have a structure in your mind on how to approach your prospects, how you plan to qualify them your time and how to present your opportunity and how to close the sale when they do qualify. The authority in the industry than can teach you this better than anyone else is Jeffery Combs. He offers a ton of free audios that are simply invaluable. Here's a couple of them. HOW TO GET YOUR POINT ACROSS IN 30 SECONDS OR LESS. http://jefferycombs.podomatic.com/entry/2013-11-13T08_27_59-08_00 THE PSYCOLOGY OF PROSPECTING http://jefferycombs.podomatic.com/entry/2014-01-29T08_10_01-08_00 2. Connect with your prospect's problems and fit the solution inside of what you have to offer. 3. Close your prospects by asking for the sale. The sponsoring process is truly not complicated. It's about mindset, drive, energy and being excited about winning. If winning is important to you, the you will start prospecting and seeking to get better at it. I want you to learn to take the pressure off when you’re prospecting. Think of it as just sharing and inviting. You are sifting and sorting. I don’t want you to be emotionally connected to the outcome. Do it freely. Just talk without expectations. Take all emotions out of it, and if people say no, keep going. People don't say no to you personally, they say no to themselves. They deny themselves the freedom and joy this business has to offer. Let go immediately. Don't dwell on it. Make the next call.

Don’t pre-judge anyone. You don’t know what their hopes, dreams, desires, and their financial situations are. Usually the most well-connected, successful, busy people get it first, and they run with it! It’s just our job to share, and it’s their job to decide. Remember, if we share what we’re doing with everyone, they can all plug in: as a customer, rep, or to help you with connections and ideas! Everyone you talk to has value.

PRACTICING, POWER PROSPECTING WITH CONSISTENCY IS KEY TO YOUR SUCCESS!

Page 44: Unstoppable Recruiter

42

Conclusion

Increase your desire... your drive and you’ll increase your success. Without that desire you will not seek the right associations or take action. When I began my journey from broke to prosperity, I made an immediate decision to leave my past behind and instantly become wealthy in my mind. The evening I had my first exposure to this industry I met Jim Rohn, personally. Why would he meet with me? I had no idea. But, my sponsor fixed it. He told me: “Make the decision to be wealthy and you are already wealthy.” I became wealthy at that very moment. Even though I was a truck driver in the family company at the time, I decided to be a wealthy person who just happened to be a truck driver. The moment I made the decision, the physical million dollars followed in just under three years. That decision was fueled by desire. But how do you raise your desire? It’s helpful for you to spend time to become aware of how unlimited you are and from where your perceived limitations are coming. Next, spend time contemplating the true meaning of freedom, and what freedom means to you personally. Decide what it is that you want for your life. How would you like to see your life unfold? What are your dreams? What would you like to manifest or become during your lifetime? What are your goals? Do you realize that you can have it all when you raise your consciousness above your limited perceptions? This is how you can create a paradise and a life of achievement. Open your mind to accept the limitlessness that was intended for you on this planet. As you start raising your consciousness, your desires, your interests and your priorities will change. You will start to realize that you, and only you, are the creator and the prime authority for your life, in spite of all other external appearances. You will use your new awareness and the knowledge you will gain by the expansion of your consciousness to create a new reality for yourself, the one you always wanted, with no limitations.

Page 45: Unstoppable Recruiter

43

Sir Edmund Hillary, the first man to climb Mount Everest, said: “It’s not the mountain that we conquer, it’s ourselves.” I wish you all the success in the world.

619-796-6064 http://www.riccardoferrari.com

Page 46: Unstoppable Recruiter

44

Income Disclaimer ANY CLAIMS OR REPRESENTATIONS REFERRING TO EARNINGS OUTCOME IN THIS DOCUMENT ARE NOT A GUARANTEE. EARNINGS ARE THE RESULT OF INDIVIDUAL EFFORTS, ABILITY, SKILLS AND CONNECTIONS. RESULTS VARY FROM ONE INDIVIDUAL TO ANOTHER AND MANY INDIVIDUALS MAY NOT PRODUCE RESULTS AT ALL. WE DO NOT PRESENT THIS AS A GET RICH SCHEME. THERE ARE NO GUARANTEES AND THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO FINANCIAL OUTCOME EXPRESSED IN THIS DOCUMENT CAN BE USED AS AN INDICATION OF YOUR PERSONAL FUTURE SUCCESS OR RESULTS. FINANCIAL OUTCOMES EXPRESSED IN THIS DOCUMENT ARE NOT TO BE CONSIDERED AS AVERAGE. FEW INDIVIDUALS ACHIEVE A HIGH DEGREE OF SUCCESS. FINANCIAL RESULTS ARE BASED ON MANY FACTORS. WE HAVE NO WAY OF KNOWING HOW WELL YOU WILL DO, AS WE DO NOT KNOW YOU, YOUR BACKGROUND, YOUR WORK ETHIC OR YOUR PRACTICES. THEREFORE WE DO NOT GUARANTEE OR IMPLY THAT YOU WILL GET RICH OR THAT YOU WILL DO AS WELL, OR MAKE ANYTHING AT ALL. ALL FINANCIAL INFORMATION IN THIS BOOK IS FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY. MATERIALS IN THIS DOCUMENT MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS THAT IMPLY MEANING SUCH AS ANTICIPATE, ESTIMATE, EXPECT, PROJECT, INTEND, PLAN, BELIEVE, AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. OFFLINE AND INTERNET BUSINESS ACTIVITIES HAVE UNKNOWN RISKS INVOLVED, AND ARE NOT SUITABLE FOR EVERYONE. MAKING DECISIONS BASED ON ANY INFORMATION PRESENTED IN OUR WEB SITE, SHOULD BE DONE ONLY WITH THE KNOWLEDGE THAT YOU COULD EXPERIENCE LOSSES, OR PRODUCE NO FINANCIAL OUTCOME AT ALL. USE CAUTION AND SEEK THE ADVICE OF QUALIFIED PROFESSIONALS. CHECK WITH YOUR ACCOUNTANT, LAWYER OR PROFESSIONAL ADVISOR, BEFORE ACTING ON THIS OR ANY INFORMATION. THIS DOCUMENT DOES NOT REPRESENT A SPECIFIC COMPANY. YOU AGREE THAT WE ARE NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF YOUR DECISIONS RELATING TO ANY INFORMATION PRESENTED IN THIS DOCUMENT.

Page 47: Unstoppable Recruiter

45

FTC Disclosure As per mandates from the FEDERAL TRADE COMMISSION, 16 CFR Part 255 - Guides Concerning the Use of Endorsements and Testimonials in Advertising, the purpose of this document is to establish the possible compensatory affiliation with Wave Marketing, Inc. and Riccardo Ferrari and Any Testimonials or Endorsements found on the pages of our site. Any or all endorsements from testimonials used in our promotional materials MAY be affiliated with Wave Marketing, Inc. and Riccardo Ferrari as Marketing Affiliates and therefore might have an established connection with Wave Marketing, Inc. and Riccardo Ferrari in the form of Commissions paid on sales resulting from Referrals from those. Testimonials might lead some readers to believe that the testimonial reviews on the pages of Wave Marketing, Inc. and Riccardo Ferrari might be biased. However, the reviews and comments on the pages of this site are to the best of our knowledge the true statements and beliefs of the endorsers and any claims made on the pages of this site can be substantiated on request to [email protected]. Some of the testimonials whose Endorsements were used in promotion of Wave Marketing, Inc. and Riccardo Ferrari have received complimentary promotional copies of Wave Marketing, Inc. and Riccardo Ferrari for the purposes of reviewing Wave Marketing, Inc. and Riccardo Ferrari to help generate Endorsement type Testimonials. FORWARD LOOKING STATEMENT: Materials in our products and on our website may contain information that includes or is based upon forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Forward-Looking Statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. Such Forward Looking Statements use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other such words and terms of similar meaning in connection with a description of potential earnings or financial performance. Your results may vary from ours and those of anyone else who is, or will be using these products, techniques, and/or services.