KerryGold ButterCampaign

Luca MoterossoProject 1

Advertising Ard-Direction2008-2009

Whenever, wherever, it’s always a good timefor having some KerryGold Butter.An exquisite taste that suit every moment of your day.

From the best Irish farms with love, the delicious taste of KerryGold Butter comes to you with all its natural proprieties ready to be enjoyed untill the last bite.

It would surely be a shame to have some Kerrygold butter only during meals, its flavour is so smooth and natural you can’t just do without.

Storyboard_KerryGoldTV Commercial

Silence, “empty” sound (air conditioned), White room,

one man at the table.Camera moves slowly to

the left.

Another point of view from above, from the back

toward the front.

Close up at the sweat drop, lot of tension is going on, still we don’t know why.

A drop of sweat falls at the floor, the situation is

becoming unbearable.

Biting the lips for the stress.

First shot that explains what’s going on.

The man is sweating as hell and the butter is in front of him, open and

apetizing.

A chronometer starts its count from someone’s

hand, (with white shirt).

Close up for the butter, slowly zooming in.

“jumpcutting”with the next slide.

Close up to the nervous eye,it opens and closes

nervously.the camera is slowly

zooming in.

At the top of suspance, the head suddenly moves

out of the frame.A sudden attack like a

beast to the butter on the table.

In the frame there is the whole situation going on.Now there is the sound of munching, wildly divoring

the butter.The camera is slowly

liding to the left as in the first scene.

the camera is further, and starts to move backwards.

the camera keeps moving backwards, passes a glass window (aftereffect), and appears 2 scientist record-ing the scene.It is a weak light, almost dark.The logo first, then the slogan are appearing on the bottom right with blurred effect. The women is writing something on the paper, the men is shaking his head in disappointment holding the chronometer.

Luca MonterossoAdvertising ArtDirection 1 yearProject_1 KerryGold Butter TV Commercial

KerryGold Promotional FlyerPeople with this flyer will be able to

purchase two units of KerryGold Butter at the

price of one.

Promotional Guy with Costumein the Supermarket.

The guy will call people’s attention and will give Promotional Flyers.

KerryGold Promotional Fridgeto be placed in the supermarket.

Below the line PromotionIn the SuperMarket