kendujhar catchment study.ppt

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KENDUJHAR

Transcript of kendujhar catchment study.ppt

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KENDUJHAR

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CATCHMENT ANALYSIS

KENDUJHAR

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North Odisha

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KENDUJHAR– HISTORICAL BACKGROUND

Keonjhar in Orissa in India is one of the idyllic retreat which attracts tourists from all over.

If you wish to explore the unspoilt beauty of the vast acres of green forests in Orissa, then Keonjhar is your ideal destination.

The district of Keonjhar was a princely state before it became a part of Orissa.

The Keonjhar District emerged as one of the District on 1st January, 1948

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KENDUJHAR– THE TOWN Keonjhar is a city and a municipality in

Kendujhar District.

It is the administrative headquarters of the Kendujhar district.

It is surrounded by Singhbhum district of JHARKHAND in the North, JAIPUR in the South, Dhenkanal and Sundargarh in the West and Mayurbhanj and Bhadrak in the East.

The soil is mostly red throughout the district. In the South there is a small patch of black

cotton soil. The important minerals available in huge

quantity in the district are Iron-ore, Manganese and Chromites

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The climate of Keonjhar District is characterized by an oppressively hot summer with high humidity. Summer generally commences in the month of March. Temperature begins to rise rapidly attaining the maximum in the month of May.

Keonjhar District celebrates many festivals round the year.

Sarhul, Sohrai, Chaitra Parab, Makar Sankaranti, Nuakhai, Raja Parab, Burani Jatra, Ratha Jatra, Shivaratri are the famous festivals celebrated in the District.

The other local festivals celebrated in the District are Ram Navami, Dusshera, Dola Yatra, Bada Osha and Chandan Jatra etc.

KENDUJHAR - THE TOWN

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Keonjhar lies between 21°1'N and 22°10'N latitudes, between 85°11'E and 86°22'E longitude and at 480 meter altitude.

To the West is a range of lofty hills which contains some of the highest peaks of Orissa namely Gandhamardan (3477 ft.), Machakandana (3639 ft.), Gonasika ( 3219 ft.) and Thakurani ( 3003 ft.).

It is a land locked district with an area of 8240 km2. It is situated in the northern part of Orissa.

The district’s extreme length from north to south is nearly 145 km & the average breadth from East to West is about 65 km.

It is bounded by Mayurbahnj District, Balasore District and Bhadrak District to the east, Jaipur District to the south, Dhenkanal District, Anugul District and Sundargarh District to the west, and West Singhbhum District of the state of Jharkhand to the north.

Baitrani river originate from Keonjhar plateau. The National Highway-215 passing through Keonjhargarh approximately bi-sects

the district into two similar natural regions.

KENDUJHAR - GEOGRAPHICAL DETAILS

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The climate of the district is characterized by an oppressively hot summer with high humidity.

Summer generally commences in the month of March.

Temperature begins to rise rapidly attaining the maximum in the month of May.

During the Summer maximum temperature is 38.20 C.

The weather becomes more pleasant with the advent of the monsoon in June and remains as such up to the end of October.

The temperature in the month of December is lowest i.e. 11.70 C. Sometimes it even drops down to 70 C.

The average annual rainfall is 1534.5 mms.

KENDUJHAR- CLIMATE

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In 2006 the Ministry of Panchavati Raj named Kendujhar one of the country's 250 most backward district.

It is one of the 19 districts in Orissa currently receiving funds from the Backward Regions Grant Fund Programme (BRGF).

As per the amended Mines and Minerals (Development & Regulation) MMDR Act, 2015 the district is set to receive an estimated 2800 crore from the mining companies and lease holders.

Around 80% of the rural workforce earns through agriculture, selling of wood for fuel, collection of non-timber forest products.

there are over 70 working mines in the district that provide around 6% of the workforce a chance to earn their livelihood.

KENDUJHAR- ECONOMY

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KENDUJHAR - CULTUREKeeonjhar depicts a rich tribal culture along with rich royal heritage .

In Keonjhar District is Sitabinj, where paintings have been executed on the ceiling of a huge boulder called Ravanchhaya.

Sitabinj depicts the procession scene of a King or royal dignitary riding a caparisoned elephant; this procession proceeding with an attendant, horse riders and soldiers on march–they holding shafts and banners and followed by another female attendant. The painted inscription has been read as that of King Dishabhaja.

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REASONS FOR OPENING A BIG BAZAAR STORE IN KEONJHAR?

India is witnessing a revolutionary change in its organized retail trade in the form of shopping malls, hypermarkets, supermarkets, departmental stores etc paving its way down from major metros to the tier II and III towns as well.

The industry is fueled by the gradual increase in the disposable income of middle & upper middle class households, changing lifestyles and overall economic growth of the country. This has finally led the retail market becomes more attractive to the real estate developers in the country for developing commercial establishments.

The concept of commercial complexes with everything under one roof is gradually gaining popularity in every corner of the country. This is the First mall that will be opening in Keonjhar.

There is no other retail store like Big Bazaar in Keonjhar and this will definitely attract the younger generation and match their needs. Many people from Keonjhar would earlier purchase their requirement from Bhubaneswar, Cuttack, Tata, Ranchi.

Keonjhar, being a district headquarter of Keonjhar district, with presence of a large no. of government & administrative offices along with schools, colleges, banks, and endless tourist spots has led the town as a prominent business hub in the district.

Mining business to resume soon by govt clearances would pump money in the town

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DEMOGRAPHICSKEONJHAR DIST TOTAL MALE FEMALE

Population 18,02,777 9,07,135 8,95,642

Literates 10,52,518 6,05,119 4,47,399

Average Literacy (%) 68.24 78.12 58.28

Sex Ratio 1000 987

Child Sex Ratio 1000 967

KEONJHAR City (14.02% of Keonjhar District) 2,53,059 1,31,820 1,21,239

• The sex ratio of Keonjhar is 987 females per 1000 males

• The population census is as per Odisha Government (2011)

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CITY DEMOGRAPHICSLANGUAGE SPOKEN

Odia, Bhunjia,HindiRELIGION MIX

CLIMATE

Hot summer with high Humidity

SOCIAL CLASS

OCCUPATION

Hindu – 86.42%Muslim –1.23%Tribal's – 12.35%

Govt. Services, Retail and Wholesale Shops, Hotels & tourism, agriculture, selling of wood for fuel, collection of non-timber forest products , wage earning, and mining job.

Odia & Bhunjia

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Rural 15,49,718

Urban 2,53,059

Male 9,07,135

Female 8,95,642

Scheduled Caste 1,81,488

Scheduled Tribe 6,95,141

Other Caste 6,85,361

Total Population 18,02,777

POPULATION

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LITERACY0

10

20

30

40

50

60

70

80

90

MALE % 78.12

FEMALE % 58.28

Axis

Title

LITERACY RATE

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CITY AT A GLANCE

Premium New Apartments Departmental Store

Modern Retail Store (V Mart)Narrow Lanes. Old HousesRoadside Market

Industrial

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Medicals King Keonjhar Fort Post Office

Beautiful HousesOld MarketCollectorate Office

CITY AT A GLANCE

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Court Tarini Cinema Hall

Park

Govt. GYM & Indoor Stadium

Art Of Living

CITY AT A GLANCE

Keonjhar Municipality

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CITY AT A GLANCE

Suraj Bakery Rainbow Flex & Offset Print Parlour

Police Station Private Fitness CentrePSR Multiplex

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FAMOUS PLACES IN KEONJHAR

KEONJHAR, town is famous for Vishnu Temple, Baladevjew Temple and on its outskirts the shrines of Sidha Jagannath, Siddha Kali, Maa Tarini and Panchbati amidist picturesque settings.

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Sanaghagara1. 6 kms. From Keonjhar town situated by the side of

N.H.-6.2. It is a small (100 ft) beautiful waterfalls suitable for

outing.3. The spot is a very good picnic spot. 4. Further it keeps one's eye standstill adding the

beauty of Keonjhar town. 5. Service buses and hired vehicles are available at

Keonjhar. 6. For accommodation a good number of hotels are

available in the town.

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Sitabinji Sitabinji Pictographs located on the banks of the Sita River, is famous for ancient fresco paintings carved on a rock shelter called the ‘Ravan Chhaya’.( 20 KMs from kendujhar)Bada Gahgara

Bada Gahgara Water Fall is situated at a distance of 12 KMs from Keonjhar Town

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Bhimkund

Salandi DamSalandi Dam, Hadagarh which is 40 KMs from kendujhar is a famous picnic spot.

Bhimkund is situated at about 40 KMs from kendujhar, which is a religious spot for some tribal communities and is also a picnic spot.

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Kanjhari DamKanjhari Dam is situated at about 17KMs from kendujhar, and famous for a picnic spot.

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CITY HERITAGE

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Baladev Jew Temple is situated in Shiv Narayan Pur, Kendujhar, Odisha. Baladevjew Temple is a very famous temple of Kendujhar, Odisha and Balarama is its main divinity. However, Jagannath and Subhadra are also worshipped in the Ratna Sinhasan in the main temple.

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Gonashika MelaThe Gonashika Mela is a trade fair held

in the month of January normally for seven days

Gonashika mela is held at just opp tarini cinema hall ground called Kali Padia

It attracts around 30000 people from all over the keonjhar district

The mela houses tribal art and handicraft stalls to lipsmacking food stalls to paintings and other crockery products to handloom fashion too

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Maa Tarini is one of the shakti pheeta and the chief preceding goddess of odisha culture.It is situated in Keonjhar district and where Maa Tarini is situated that place is Ghatagaon. Previous people beleive to shakti of natural things like to worship the river, tree trunks and rocks .Now in rural areas people believe to the shakti of natural things. Maa Tarini is always with a red face with two large eyes and a mark on the middle which indicates the tilak or nose.She is very similar to the goddess Kali of kallighat which is located in Kolkata. The temple of Maa is set on a sal tree,where she takes rest with full glory.

Maa Tarini

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Changu Dance The Changu dance derives its name from a kind of drum called Changu, which invariably accompanies the dance. This dance is common to almost all the tribes but is more popular among the Bhuyans.

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Juang Dance1. The Juang dance is performed to the accompaniment of

tambourines. 2. Earlier they used to dance dressed in primitive leaf which is

no more in practice. 3. Men sing as the girls dance being accompanied by deep

sounding tambourines.

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HO Dance1. The Hos are a purely

agricultural tribe. 2. They have dances during

Magh festival which is held in the month of January when the granaries are full.

3. The chief beverage taken during the celebrations is a kind of home brewed rice beer called Illi.

4. During Ho celebrations all restrictions are set aside.

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FESTIVALS

SARHUL This is a tribal festival

of flowers. In the month of

March-April sal flowers are

brought to the sarna or

sacred grove. The priest

(pahan) propitiates all gods

of the Mundas. The

celebration goes on for

several days.

SOHRAI This is celebrated in

the month of October-

November .The Munda

cattle owners fast for the

whole day. In the night,

lamps are lighted. On the

following morning the

cattle-shed is washed and

sprinkled with rice-beer.

The cattle are fed in

plenty.

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NUAKHAI Nuakhai means ceremonial eating of new grains. It is observed on a Thursday in the month of Bhadrab. In the morning a handful of new paddy is collected from each household. The rice prepared out of this grain is used for preparing porridge to serve Grama Devati.

RATHA JATRA Like the Puri Rath Jatra, the Gundicha jatra takes place on Asadha Sukla Duitiya (June-July) . The three deities are brought from the main temple and placed in the wooden chariot ( RATHA ). After due ceremony, the chariot is dragged by thousands of devotees to the Sri Gundicha mandira where the deities stay for a week. The return car festival or Bahuda jatra is performed on Asadha Sukla Dasami i.e. the tenth day of the bright fortnight. This festival is celebrated in Keonjhar,Anandapur and Champua. More than 50 thousand people gather in Old town of Keonjhar to witness Ratha Jatra. The height of the Baladev Jew temple is 135 ft or 41.15 meters and the height of the Ratha is 60 feet.

FESTIVALS

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SOHRAI NUA KHAI

RATH JATRA SARHUL

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Holi Rajo Dusshera Diwali(kali puja specially) EID UL ZUHA EID UL FITAR Saraswati Puja Rakhi Ganesh Chathurthi Biswakarma Puja Basant Panchami

Other Festivals Celebrated

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City Communications

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The town have ample no of Autos to commute inside the town .

People prefer to travel in two wheelers specially inside the town being the town bit small and narrow

Mini busses and Large busses are used to travel to the major towns like barbil/joda/jajpur/cuttack/bbsr

Few rich and govt officials too prefer cars in the town

INSIDE CITY COMMUNICATION

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ROADWAYSThe road transport is one of the important transportation medium of Keonjhar. It is adequate in terms of bus availability and goods flowNH 5 connects from Bhubaneswar to Chandikhole & from Chandikhole sq. taking a left turn on NH215 via. Duburi & Harichandan pur to Keonjhar.Keonjhar has excellent road connectivity with Rourkela industrial belt and from Bhubaneswar as well. Odisha State Transport Corporation runs 8 buses from Keonjhar to Bhubaneswar, Kolkata, TATA, Cuttack, Bolangir, Bhanjnagar & Ranchi .Many private bus operators on this route as well.

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Chief Minister, Naveen Patnaik on Thursday opened the state-of-the-art bus terminus constructed by Tata Steel at Keonjhar to traffic.

The bus terminus has been constructed over an area of 2.7 acres at a cost of Rs 7 crore.

It has been designed to accommodate 24 buses inside the bay and has provision for parking of four to six buses. Facilities for parking of cars, taxis and auto rickshaws have been provided in the bus stand premises.

The terminal building boasts of food court, waiting hall, ticket counters, office room, first aid room, shopping arcade, ATM, and lavatories.

BUS STAND

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Bhubaneswar to Chandikhol Square via Cuttack

Take Left

Straight to Keonjhar City via Duburi

BHUBANESWAR TO KENDUJHAR

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BUS STAND

BusesFood Court

Entry Lounge

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Bolangir (H.T.) Hi-Tech 352 km 9.30pm

Barbil-Kolkata Hi- Com 445 km 7.30pm

Cuttack-I Hi- Com 198 km 5.30am

Cuttack-Iii (H.T.) Hi-Tech 198 km 10.30pm

Bhubaneswar Marcopolo (Exp) 227 km 9.30pm

Bhanjanagar (H.T.) Hi-Tech 400 km 1.50pm

Ranchi Hi-Comf 312 km 9.00amTata Hi-Comf 199 km 4.30am

BUS AVAILABILITY (OSRTC)

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Keonjhar railway station is on the Puri/Bhubaneswar/Cuttack- Barbil line.Major cities near Keonjhar are Barbil & Harichandanpur.There is no railway link from Keonjhar to different metro Politian cities.Major cities of Odisha like Puri, Bhubaneswar, Cuttack & Barbil connects Keonjhar through railway.There are two trains running from Bhubaneswar to Kendujhar named as Puri-Kendujhar Express (Puri to Barbil) and Puri-Kendujhar (Puri to Kendujhar) Passenger Train.

RAILWAYSKendujhar Railway Station

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RAILWAYSHarichandanpur is a medium size village located in Harichandanpur Block of Kendujhar district, Odisha with total 442 families residing. The Harichandanpur village has population of 1990 of which 1106 are males while 884 are females as per Population Census 2011.

Barbil is a town and a municipality in the Kendujhar district also known as Keonjhar district of the state of Odisha, India.The region around Barbil has the fifth largest deposit of iron ore and manganese ore in the world. It is a major source of revenue generation for both the central and the state government.Barbil has a cosmopolitan culture due to the influx of people from almost all states of India and boost of a very good Indian culture schools like ‘ Saraswati Sishu Vidya Mandir' , Govt schools like Barbil High school, Barbil Girl's High school, Nalda High school and other private schools like Gopabandhu High school and convent school by the name 'St. Mary's School' and ‘ Jindal School‘ etc.

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The closest airport to Kendujhar District Railway station is:

1. Bhubaneswar Airport, Bhubaneswar (235 kms)2. Sonari Airport, Jamshedpur (174 kms)

AIR ROUTES

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CATCHMENTDYNAMICS

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CITY DEMOGRAPHICSLANGUAGE SPOKEN

Bengali and English

RELIGION MIX

CLIMATE

Tropical savanna

SOCIAL CLASS

OCCUPATTION

Hindu – 75%Muslim – 20%Others – 5%

Upper Class – 25%Middle Class – 55%Lower Middle Class – 20%

Mostly Businessman. They are the whole sellers for Nadia.Rest of the people are employees in different government and private organizations like retail, wholesale, hotels, traders and service providers, etc.

Catchments

Immediate 0 – 5 km

Semi Extended 16 – 30 km

Extended 40 km and above

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Immediate Catchment- Less than 15 kmsLess than 5 kms: Focus Campaign

Thana chowk ( residential) All CampaignsHudco Colony (residential ) All CampaignsGandhi chowk (market area) All campaignsHospital road ( Veg market) All CampaignsMining road – BIG BAZAAR All CampaignsMochibandha ( residential) All CampaignsGovind pur ( residential) All campaignsJhudia (residential) All campaignsPuruna Bazaar (residential) All campaignsMain Market (daily Market) All CampaignsLabanya Chowk ( administrative area) All CampaignsD. D. College Road ( Youth area ) All CampaignsBuladuarsahi ( residential ) All CampaignsSirajudin chowk ( market area) All Campaigns

Naranpur (residential) All campaignsBaniapat (residential) All CampaignsPabitra Dhia (residential) All Campaigns

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BULADWAR SAHI

LABANYA CHOWK

SIRAJUDDIN CHOWK

GANDHI CHOWK

THANA CHOWK

MINING ROAD

GOVIND PUR

DD COLLEGE

ROAD

DAILY MARKET

BANIAPAT

PURANA BAZAAR

BIG BAZAAR

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Semi-Extended Catchment- Between – 30 kms

Between 16-30 kms: Focus Campaign

Suwakathi ( Rural Town)

Wed Bazaar

Jhumpura (Rural Town) Wed Bazaar

Raisuan Wed Bazaar

Dhenkicot ( Rural Town ) Wed Bazaar

Harichandanpur(Rural Town ) Wed Bazaar

Panda pada (Rural town) Wed Bazaar

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JHUMPURA

RAISUAN

SUAKATIDHENKIKOT

PANDAPADA

HARICHANDANPUR

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Extended Catchment- More than 40 kms

More than 30 kms: Focus Campaign

Joda (60kms) Big Days

Barbil (80kms) Big Days

Ghatagaon (40kms) Big Days

Champua (60kms) Big Days

Andapur (80kms) Big Days

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BARBIL

JODA

CHAMPUA

GHATGAON

ANANDAPUR

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Major Industries (within 15kms)

1. Orissa Sponge Iron & Steel Ltd. Fac : Palaspanga, Keonjhar-758031

2. Patnaik Steel & Alloys Pvt.Ltd. Fac : Purunapani,Joda, Dist : Keonjhar

3. Pattnaik Minerals Pvt. Ltd. Steel Division Fac : Ramachandrapur Off : Kashipur, Keonjhar-758001

4. M S P Sponge Iron Ltd. Fac : Haldiaguna, Gobardhanpur, Keonjhar-758031

5. M S P Steels Pvt Ltd. Fac: Balisuan, Haladiaguna, Gobardhanpur, Keonjhar-758031

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Religious

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Kendujhar HotelsShreekshetra Hotel

Prince Hotel

Hotel Ajanta

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Kendujhar HotelsHotel Sans

Hotel India

Kashvi Hotel

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Kendujhar Local Food HabitsRegular Food habits

RICE EATING BEHAVIOUR –Rice is the main stable in this part of Odisha . Usage of rice is very high in there daily food habits. Also they take South Indian Food - Dosa, Idli, Vada in breakfast.

FEW OTHER DISHES• Phula Badhi- Phula badi is a typical Odia preparation which is prepared out of soaked and ground black gram. This can be stored for a longer period to be consumed with rice meal after roasting or frying in oil. In Keonjhar members take up this activity as a means for generating additional income by preparing, packing and selling bad•Mudhi (puffed rice) is an integral part of every household. Mudhi serves the purpose of an instant snacks.•Kaipimpudi(ants) – specially consumed by tribals.•Amba koili(mango seed) - specially consumed by tribals.•Panas Tarkari - A preparation made of jackfruit.

NON VEGETARIAN EATING HABBIT : The Favorites - Desi chicken/Mutton/Fish .Desi Kukra Jhol - A non-veg preparation gravy made of Desi

chicken added Indian spices and potato.Mutton Curry - A non-veg preparation gravy made of Desi

Mutton added Indian spices and potato.

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Kendujhar Local Food HabitsSpecial delicacy

One of the most famous delicacies of Keonjhar is patrapoda desi chicken and poda mutton.

Malpua /chenapoda/ magaj laddu/ jalebee /rassogola are among the most consumed sweet dishes of Keonjhar.

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Kendujhar Town Behavioral Pattern• Housewives mainly wear Saree or Churidar .

• Males are more in formal dressing .

• Youth (Girls & Boys) prefer wearing semi casual , formal wear and

ethnic wear .

• The culture seems to be traditional and the majority people behavior

is traditional.

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Municipality Non- Veg Market

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School – The Catchment Photos1. Kendriya Vidyalaya2. Rabindra Vidya Niketan3. Govt. High School4. Ashram School5. Govt. Girls High School6. Govt. Boys High School7. Kusumita Govt. Girls High School8. D. N. High School9. St. Xavier International School10. Kids Public School

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School – The Catchment Photos

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Kendriya Vidyalaya

Rabindra Vidya

NiketanD N School

BIG BAZAAR

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Higher Education

1. Dharanidhar Autonomous College2. Odisha School of Mining3. Santosi Maa Regional College4. LAW College5. Anandapur College6. C.S. College7. TT Mahavidyalaya8. Govt. Women’s College9. OUAT10.Kanaka Manjari women’s College

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Higher Education

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D D College

LAW College

Big Bazaar

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Key Hangout Joint

• The town has typical old town fast food joints like golgappe , chat , samose , dosa , kulfi, roll, chow mien, etc in the market place where people eat during market visits.•Kolkata Biryani, Kebab Centre, Swasti Food Emporium, Hotel Payel are the main food joints of the City.• Daily Market is the main market which is crowded everyday.• The market remains open for 6 days a week . •Market remains closed on Monday• Most of the market gets closed at 1.00 pm then reopens at 5.00pm and stays open till 10.00 pm.

Cinema halls Local Corporate offices

Branch Offices like Birla Sun life InsuranceBajaj Alliance Kotak Mahindra InsuranceVodafoneAirtel

•PSR CINEMAS

•Tarini Talkies

• Halls are clumsy looking and old .

CITY Special Zone

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Hangout Places in Kendujhar

Kolkata Biriyani House

Hotel Payal

Chappan Bhog

Swosti Food emporium

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Kendujhar –Health CareMedical Store

Govt.

Hospital

Diagnostic Centre

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Local PSU’s & OfficesBSNL Office

EPF Office

LIC Office

FCI Office

NESCO Office

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BANKS- Kendujhar

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BANKS- Kendujhar

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ATM’S

ICICI AXIS ALLAHABAD BANK

PNB SBI

1 5 1 1 7

HDFC UNION IDBI BOI VIJAYA IDBI CANARA1 1 1 3 1 1 1

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Big Bazaar

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KASHVI MallKashvi Mall,

Mining Road, Kendujhar-

758001

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Store Location Store is located at a very convenient location of the town

named mining road. The area is very well connected via all roads in Keonjhar. The

area is also almost free from traffic jams. Hence coming to this place is not at all problematic when it comes to mobility.

V-Mart is another modern trade Retail outlet located approx 2 kms from the store.

The famous law college is just present opposite to the store Old Bus stand is just 2km away from the store and new one is

around 5 kms . Railway station will be around 6km away too. Daily Market is only at a 2KM distance.

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The closest airport to Keonjhar Junction Railway station is:

1. Bhubaneswar Airport, Bhubaneswar(235 kms)2. Sonari Airport, Jamshedpur (174 kms)

AIR ROUTES

MARKETDYNAMICS

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Daily Market

Daily Market is the main market place of the town where all the category shops exist and is too crowded. People depend on this market heavily for their daily needs and shopping.

Market - Fashion (Mens, ladies & kids) Women’s fashion accessories , Puja Samagri, GM , food and groceries , Fruits and Vegetabales

Distance from Big Bazaar - 2 Kms

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BUSY

AND

CROWDED

PLACES

Daily Market

Page 81: kendujhar catchment study.ppt

Gandhi Chowk

This is the intersection point of entrance to keonjhar town from barbil/bbsr/rourkela/Baripada and houses many branded outlets of fashion and electronics too with the likes k-lounge/law man samsung plaza etc to hotels as well .

Market - Hotels, Restaurants and Food/ Sweets Shops/Branded fashion outlets

Distance From Big Bazaar- 2 Kms

Page 82: kendujhar catchment study.ppt

Sirajuddin chowk

This chowk is the entry point from the Railway station to kendujhar town and houses lot of auto spare part shops to variety stores to flex printers and saloons.It is the route to the DD college .

Market - Auto spare parts / flex printers/ variety stores/ saloons

Distance From Big Bazaar- 2 Kms

Page 83: kendujhar catchment study.ppt

Thana Chowk

Thana Chowk is the middle point of the kendujhar town and houses few small kirana shops and banks near by .

Market - Banks / Small Kirana Shops

Distance From Big Bazaar- 2 Kms

Page 84: kendujhar catchment study.ppt

Hospital Road

Hospital Road is the road between kachery chowk to thana chowk way to the govt hospital and regarded as a very important joint .

Market - Banks / road side garments and luggage Shops/ mobile / mobile recharge counters / fast food corners / medicine shops / payal hotel/ prince hotel/

Distance From Big Bazaar- 2 Kms

Page 85: kendujhar catchment study.ppt

Labanya Chowk

This is the administrative area where the court is located and the place of the bus stop too coming from new bus stand going through the town.

Market - court / collectorate office/ Small Kirana Shops/bus stop

Distance From Big Bazaar- 1 Kms

Page 86: kendujhar catchment study.ppt

Kendujhar - Branded Retail ShopsV- MartLigo super BazarJohn Players DukeLawmanAanchalStyle IndiaJockeySamsung smart plazaLG/SONY shopRaj GarmentsPeter england

Page 87: kendujhar catchment study.ppt

V martPeter

EnglandRaj

Garments

K- Lounge

Lawman

Ligo Super Bazaar

Daily Market

BIG BAZAAR

Page 88: kendujhar catchment study.ppt

Kendujhar Retail Brands

Page 89: kendujhar catchment study.ppt

KENDUJHAR AUTO SHOWROOMS

Wheeler Type Company Number

4 wheeler Honda 1

4 wheeler Tata Motors 1

4 wheeler Hyundai 1

4 wheeler Maruti 1

2 Wheeler Hero moto corp 1

2 wheeler Bajaj 1

Page 90: kendujhar catchment study.ppt

Kendujhar Auto Mobile ShowroomsHONDA

HYUNDAI

BAJAJ

TATA Motors

Page 91: kendujhar catchment study.ppt

Kendujhar Communication MediaNewspaper Readership

PreferencesOdia Channel Viewership

Preferences

Sambad

Samaja

Pramayea

Dharitri

Tarang TV

OTV

Sarthak TV

News 7

Page 92: kendujhar catchment study.ppt

KENDUJHAR PRINT EDITIONS

PRINT MEDIA PREFERENCE EDITIONS LOCAL RATES (Per sq cm) FULL PAGE ADV

SAMBAD ANUGUL 100 164300

SAMAJA CUTTACK 80 131440

PRAMAYEA KENDUJHAR 50 82150

DHARITRI BALASORE 100 164300

Page 93: kendujhar catchment study.ppt

Hoardings

Banners

Cutouts Pole Kiosk

Kendujhar Communication Media

Outdoor

Page 94: kendujhar catchment study.ppt

Kendujhar Communication Media

Wall Painting

PosteringAuto Branding

Overhead Gate

Canopy Activity

Page 95: kendujhar catchment study.ppt

KENDUJHAR LAUNCH PLANMEDIA QTY SIZE (wth x Ht) REMARKS

Outdoors 10 diff sizesgandhi chowk/main market/town entry from new bus stand/traffic more/dd college road/ kachery chowk/sirajudin chowk/barbil/joda/ghatagaon

cut outs 40 6 ft x 6ft

Thana chowk/siraj udin chowk/dd college road/labanya chowk/kachery chowk/college gate chowk/mochibanda/jhudia/hospital road /mining road/purana bazaar/naranpur/ pabitra dhia/govindpur/ghatagaon/harichandanpur/ dhenkicot

Non lit boards (fbb highlight) 100 2ft x 4ft cutout catchment

BIG Cut Out 6 15 ft naranpur/ thana chowk/ dd college front/labanya chowk/mining road

Cloth Bannering 500 8 ft x 3 ft cutout catchment

Wall wraps 10 15 ft x 10 ft harichandanpur/dhenkicot/Jhumpura/ panda pada

Tata ace with trolley 1 6 ft x 4ft cutout catchmentAuto announcements 2 5ft x 5ft cutout catchmentAuto Backs 300 2ft x 2ft immediate catchment

water distribution shade sewa 1 4 ft x 4ft Ghatagaon mandir

Page 96: kendujhar catchment study.ppt

Kendujhar Local Brands

Page 97: kendujhar catchment study.ppt

NAMASTE