PPTon Organization Study.ppt 1
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Transcript of PPTon Organization Study.ppt 1
INTERNAL GUIDE EXTERNAL GUIDEPROF D.K.SRIRAM KRISHNA MURTHY
SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES
CA-17 KENGERI SATELLITE TOWN BANGALORE
INDUSTRY PROFILE
The commencement of industry & its growth has
began with iron & steel in India in late 50’s & 60’s by
setting up new integrated steel plant at Bhilai,
Durgapur, Bakaro. Which involved high investment
&conventional route of producing iron through blast
furnace
A commission has setup for sponge iron producers in
India called SIIL ( sponge iron India ltd ) in the year
1980
COMPANY PROFILEM/S RAYEN STEELS PVT.LTD has established on 25th
feb 2006 & started its commercial production on 20th may 2006
RSPL started with an initial investment of 14 crores
RSPL is located near Haraginadoni village about 16km far from Bellary & 5km far from Kuduthini
Located at land measuring about 38 acres of land
RSPL involves in producing sponge iron as a raw material for steel manufacturing industry
The plant was producing 100 TPD (tons per day) of sponge iron which has been increased to 250 TPD in 2008
Annual turn more than 30 crore
OWNERSHIP PATTERN
Rayen organization setup under private limited co
The firm consist of 4 Board of Directors 1) Mr.Prakash.S2)Mr.Manohar.A3)Mr.Ramu.G4)Mr.Obul reddy
out of the total investment (14.73cr)30% is from share capital(4.42cr)70% is raised in from financial
institutions(10.31cr)
Vision and Mission statementVISION
To set up an integrated steel plant of international
standards & offer best steel to the global market &
stand ahead among the steel manufacturers
MISSION
To cultivate high standards of Business ethics & Total
Quality Management(TQM) for setting corporate identity
& brand equity
PRODUCT PROFILE
Sponge iron is a metallic product produced by Direct
Reduction(DR)of iron ore or pellets in the solid state
or coal based or gas based
• The final product after such Direct Reduction
contains a large percentage of metallic iron with level
of metallization up to 90% & the balance being some
amount of reduced iron oxide
• The sponge iron has a highly porous structure when
viewed under Microscope & hence this product is
called sponge iron
RAW MATERIALSRaw materials required1. Lump iron ore2.Coal3.Limestone
PRODUCTION PROCESS
Production process
Kiln main drive Feed
Belt
Stock house (raw materials)
Processes Cooling Sponge iron
CD beltLab testingProduct house
ORGANISATION CHART
FUNCTIONAL DEPARTMENTS
HUMAN RESOURCE DEPARTMENTFINANCE DEPARTMENTMARKETING DEPARTMENTPRODUCTION DEPARTMENT
HUMAN RESOURCE DEPARTMENT
HR POLICIESTo continuously foster a feeling of community among their work
force
To work as a collective force towards a goal that benefits
everybody
Apart from on the job training numerous programs on general
management & behavioural topics are conducted each year
General Manager
Welfare & safety
Administration Securities Environment Transport Legal & compensation
HR (assistant)
Time officer
FINANCE DEPARTMENTSTRUCTURE OF FINANCE
DEPARTMENTOBJECTIVES OF
FINANCE DEPARTMENT
To ensure adequate return
on capital employed
To develop long term
corporate plans to provide
adequate growth of the
company
To reduce the cost of
production of sponge iron
by means of systematic
cost control measures
MARKETING DEPARTMENT
MARKETING MIX
PRODUCTPRODUCT : sponge ironQUALITY :highBRANDING: Rayen steels
pvt.ltdPACKING : not requiredCOLOUR : ashAFTER SALES
SERVICE:good
PROMOTIONADVERTISING &
PUBLICITY: low profile
PUBLIC RELATION: good relationship
Practices /procedure
Only those employees who know local language are sent to the customer
Marketer makes the customer to know the quality checks done at Rayen
Customers financial strength & weakness & requirements are known to the branch
Officers & agents
PRICE PLACE
CASH TRANSACTION :
as the price is fixed by SIIL
association it cant be
changed .it is also useful to
maintain good & healthy
relation with competitors
CASH DISCOUNT : it is left
to the company weather to
discount or not if it is paid
from cash
CREDIT PERIOD: 30-45
days
CHANNELS OFDISTRUBTION: direct selling & commission agents
MODE OF TRANSPORT :
by truck only
PRODUCTION DEPARTMENTSTRUCTURE OF PRODUCTION DEPARTMENT
ENVIRONMENTAL MEASURES
ESP :ELECTRO STATIC PRISPITATEABC: AFTER BURNING CHAMBERDCC:DUST COLLECTING CHAMBER
SWOT ANALYSISSTRENGTHS WEAKNESS RAYEN STEELS is located near
the major power generating
stations both hydra and thermal
like Raichur, Munirabad,
kuduthini
Commissioning the sponge iron
plant has reduced the
dependability on scrap.
Good corporate image of
RAYEN enhances the level of
confidence in workers.
Market demand for sponge iron
is more.
RAYEN is largely dependent on
bank loans rather than other
sources.
Concentrated on south India
market and neglected other
parts.
It has to depend on other
sources for the procurement of
raw materials.
RAYEN is facing a lot of
problems like transportation,
diesel& fuel, break downs, Etc
………….
OPPORTUNITIES THREATS
Efforts are on for reducing the power cost, which is key element in the process of sponge manufacture.
Since RAYEN has wide network of traders, it can supply its product directly to customers without any difficulty.
This year RAYEN has given very good performance, so it will imbibe a new enthusiasm in its employee to do better.
Steel industries such as Jindal, Kalyani and Mukunda have come up in Bellary region from which demand for sponge is more.
Increased competition in the market with other domestic producers.
Obsolescence of existing technology.
High cost of input materials.
Tight money market situation.
Inadequate flow of funds.
They cannot change the selling price of the product as it is fixed by Sponge Iron Association
FINDINGS
Good production facility
Financially sound
Good industrial relationship
Qualified & skilled workers
Companies friendly environment
Brand presence
Good incentive system
Lack of fresh blood
SUGGESTIONS / RECOMMENDATIONSImprove the technology for the sake of growth in
production.Training program is necessary for all the workers to
improve quality of production.RAYEN should try to enter all the regions of India as
its new market place.It should reduce the costs, develop customer
sensitiveness and give incentives to the workers and employees.
They should provide the safety measures for the workers.
They have to implement the Management Information System (MIS) for the benefit of organization.
Improve product quality than the competitors.
THANK U