Keller Williams Pre-Listing FSBO Presentation

Date: [ENTERDATE]

To: {SELLERSNAME}

From: {AGENT NAME}

Re: Your guide to selling your home

{ENTERGREETING}

I am different from most real estate professionals. I have built my business on results, and am confident I can deliver for you.

If the time is approaching for you to retain a real estate professional to help you sell your home, I ask you to seriously consider hiring me for the job.

From pinpointing the optimal asking price and strategically marketing your property, to negotiating

your terms of sale and managing the paperwork, I will handle every last detail for you.

Selling your home alone can cause a lot of pressure and stress. If you choose to work with me,

you will have more time and energy to enjoy your life. I will work hard to:

This package contains helpful information for home owners, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth

analysis of your unique property, compare it to other listings in the market, and recommend a personalized marketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

{AGENTSALUTATION}

{AGENT NAME}

Add your name here

Add your phone number here

{AGENT COMPANY}

{AGENT ADDRESS}

P (AGENT PHONE} F {AGENT FAX} E {AGENT EMAIL}

• Net you the most amount of money

• In the shortest period of time

• With the least amount of stress

{AGENT NAME} | {PHONE}

{AGENT EMAIL}

prepared for:

compliments of:

{SELLERSNAME}

{AGENT NAME}

{AGENT COMPANY}

{AGENT ADDRESS}

{INSERT PHOTO OF TEAM, PROPERTY OR COMMUNITY}

{AGENT PHOTO}

{Agent/Team Slogan}

{SELLERSNAME}

selling your homeIt’s all about you

The home selling process

Frequently asked questions

What I do for you

14-step marketing plan

Maximizing your home’s value

Why Keller Williams Realty

About me

What my clients say

{AGENT NAME} • {AGENT PHONE}

{AGENT EMAIL} • {AGENT WEBSITE}

it’s all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.

{SELLERSNAME}



the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing

{SELLERSNAME}



the home selling process

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

continued…

{SELLERSNAME}



frequently asked questions

I don't want to pay an agent’s commission. Won't I net more money if I sell my home alone?It would appear that way. But according to statistics, the median selling price of a home sold byowner was 15.4% less than agent-assisted transactions*. That means in most cases, agents paytheir own commissions, and sellers still receive more money than if they had done all the workthemselves. So typically with an agent, you net more money and free yourself from all the paper,details and legalities involved throughout the process.

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There arealso small remodeling jobs that will pay off at resale. Even if you choose to sell your home withoutassistance, I would still be happy to advise you about specific improvements that will increase yourhome's marketability and value.

If I listed with you, how would you advertise my property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. As part of my 14-step marketing plan, I willcustomize a marketing plan to reach buyers most likely to purchase your home. I know how tomaximize the power of the Internet for my clients, while also using traditional methods includingnewspaper ads, brochures, yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

*Source: The 2004 National Association of REALTORS® Profile of Home Buyers and Sellers

{SELLERSNAME}



frequently asked questions

If I worked with you, would I have any responsibilities during the marketing of my home?Your primary job during the sale of your home will be to keep it neat and clean for showings and open houses. A large part of a homes appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home’s appeal. Other than that, I will handle all of the advertising and marketing, screening of prospective buyers, offer evaluations, negotiation of terms of sale and management of your closing.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

{SELLERSNAME}



continued…

what I do for you

All real estate agents will claim they can sell your house...

I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your own home can be a daunting task. If you have questions along the way, I'd be happy to help you.

Of course, I'd also love to manage the whole process for you so you can get away from the mountains of paperwork, and get back to your life.

{SELLERSNAME}

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®



my 14-step marketing plan

My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Create a 360° virtual tour of your home and place it on multiple websites to attract local and out-of- town buyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.

{SELLERSNAME}



my 14-step marketing plan

11. Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

{SELLERSNAME}



continued…

maximizing your home’s value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations.

{SELLERSNAME}

Bathroom remodel

Midwest 78.3%

Deck addition

Midwest 89.7%

Window replacement

Midwest 82.4%

Attic bedroom

Midwest 79.2%

Family room addition

Midwest 77.3%

Roofing replacement

Midwest 81.8%

Master suite addition

Midwest 72.2%

Major kitchen remodel

Midwest 72.6%

Basement remodel

Midwest 68.9%

Sunroom addition

Midwest 67.0%

Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which

property values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.

For our region, here's the average return on investment for some common projects:

Agent Note:Choose the appropriate page for your region from the next four pages.

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{SELLERSNAME}

Bathroom remodel

South 94.1%

Deck addition

South 76.1%

Window replacement

South 79.2%

Attic bedroom

South 79.9%


South 77.3%

Roofing replacement

South 70.4%


South 88.7%


South 85.1%

Basement remodel

South 75.6%

Sunroom addition

South 73.9%









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{SELLERSNAME}

Bathroom remodel

West 87.7%

Deck addition

West 94.0%

Window replacement

West 86.9%

Attic bedroom

West 88.1%


West 85.1%

Roofing replacement

West 73.9%


West 79.7%


West 76.7%

Basement remodel

West 84.1%

Sunroom addition

West 65.9%









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{SELLERSNAME}

Bathroom remodel

East 104.8%

Deck addition

East 98.7%

Window replacement

East 90.6%

Attic bedroom

East 86.1%


East 87.9%

Roofing replacement

East 106.3%


East 82.9%


East 83.8%

Basement remodel

East 73.5%

Sunroom addition

East 83.7%









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urce: R

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ber 2004

why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents forworking together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!

{SELLERSNAME}



about me

How am I different from other real estate agents?Insert your value proposition

ExperienceInsert years of experience, # of homes sold or clients served, etc.

TechnologyInsert the ways you give your clients an edge through technology

ExpertiseInsert geographical areas of expertise, any specialty market segments, etc.

CommunicationInsert something on your accessibility and/or how you communicate with clients

Clients for LifeInsert any stats or % of business from repeat clients, referrals, etc

Awards/RecognitionInsert appropriate honors

PersonalInsert charitable affiliations, volunteer work, interests, hobbies, family info, etc.

My Commitment to YouInsert your client commitment

{SELLERSNAME}



what my clients say

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Testimonial NameCity, State

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{SELLERSNAME}



AGENT PROMPTS:Insert seller testimonials addressing any of the following:- Pricing their home well- Maximizing net profit- Recommending repairs to maximize sale price- Customized marketing plan to target buyers- Speed of selling their house- Staging their home for the strongest showing

what my clients say

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{SELLERSNAME}



Keller Williams Pre-Listing FSBO Presentation

Real Estate

Transcript of Keller Williams Pre-Listing FSBO Presentation