Keeping Veggies In Mind
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Transcript of Keeping Veggies In Mind
![Page 1: Keeping Veggies In Mind](https://reader036.fdocuments.us/reader036/viewer/2022082623/54702416af795960438b45c4/html5/thumbnails/1.jpg)
Keeping Veggies in Minda project by Max Zamkow
habits.stanford.edu
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Challenge:
Influence at least 5 people to create a stronger habit of eating vegetables each
day.
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General Target: University Students (18 - 25)
Specific Target: A group of students who see each other daily
Assumptions:
Most mobile devices are MMS enabled
Seeing each other daily increases likelihood of communication
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The Plan: Competition
Use Competition to motivate the participants to eat more veggies and become the Veggie
King / Queen!
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Methods: Trigger
At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
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Methods: Motivation
Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
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Methods: Results Collection
Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day
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Results
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Discussion
• Worked pretty well for a couple people, less for others
• One person blew out the competition, left others not wanting to continue competing
• Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others