Nonprofit 101

Keeping Great

VolunteersDonor Experience 101Bridget L. Brandt

HELLO!

Bridget L. BrandtDonor Experience 101#bridgetlbrandt

I don’t know everything, but I’m usually right…and always funny!

What we are going to do today…

1 Learn why great volunteers matter

2 Listen to ways to keep great volunteers

3 Discuss strategies we can implement

Why do this?1

The Harsh Reality

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VOLUNTEERS

VOLUNTEERS

So let’s do something!2

1. Survey Volunteers

2. Accept the Feedback (No excuses allowed!)

3. Make the changes to serve your customers

#10 Face it. Maybe your baby is UGLY.

Tactic #9Set Your Team Up for Success

•Fast Facts

•Who to call

•Who does What

•Emergency Management

•FAQs

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Set Your Team Up for Success

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Create a Fact Sheet-

Mission statement: Include a brief statement on what your nonprofit does Summary of programs: Outline what programs you offer Summary of clients served: Include who you serve and how many Annual budget: In addition to your budget, let them know where donations

can be sent Legal status: Include a statement on your status like “ABC Nonprofit is a

Texas nonprofit corporation; it is tax-exempt under Internal Revenue Code section 501(c)(3)”

Ways to help: Let individuals know how they can help your nonprofit accomplish its mission whether its donating, volunteering, or fundraising

Contact information: Include names, email addresses, mailing address, and website address

Tactic #8Stay in Touch

Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization

Email marketing- Volunteer focused

Events- Great way to connect in person with 1:Many

In person visits- BEST and always will be (Connect/Network)

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Tactic #7Use Technology to Help

What:Volunteer Spot

Why:Track VolunteersEasy Sign UpReminder EmailsEfficiency Efficiency Efficiency

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Tactic #6

Stalk Your Donors

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Tactic #5Get Social

Be where your customers are!1. Social ads

• Facebook Ads Resource

2. Infographics to share• Hubspot How to Use Power Point to Create Infographics

3. Engage and Monitor• Hootsuite

*Eloqua 2011

Tactic #4Use Video to Educate

Bandicam

PowToon-http://supportbehindthebadge.org/

Tips:•Post on You Tube and your site

•Keep it short

•End with a call to action

Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf

Tactic #3

One Bad Apple

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Tactic #2Their time is just as valuable as your time

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Show your appreciation in many ways, as often as you can.

Tactic #1

“The deepest principle in the human nature is the craving to be appreciated.”

-William James

Bonus Tactic- Hand write thank-yous.

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THANK YOU

ACTIVITY Donor Experience 101

Bridget L. Brandt

What I do to keep GREAT Volunteers!

THANK YOU!BRIDGET L. BRANDT

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