P R O D U C E D B Y G E N E R AT I O N K C | FA L L 2 0 1 6

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CONTENTSExecutive Summary

FindingsCreative

PromotionsProgramming

MediaLogistics

Meet the TeamSpecial Thanks

Reference Section

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“There are no dreams too large,no innovation unimaginable andno frontiers beyond our reach.”

- John S. Herrington

Executive Summary4

5Executive Summary

EXECUTIVE SUMMARYKansas City has grown into a hub for entrepreneurs seeking to establish their ideas and grow their businesses. The low cost of living, strong community sup-port and loyalty to the city all contribute to Kansas City’s status as one of the leading entrepreneurial cities in the nation.

Based on our research, Generation KC created a campaign that aims to estab-lish this future innovation center as a central contributor to Kansas City’s entre-preneurial culture. Our goal is to present the center as a leader for community engagement and idea sharing while cultivating learning for current and future entrepreneurs.

The name we chose for the innovation building – KC CORE – ties together the fundamental goals of our entire campaign. KC CORE will be Kansas City’s leader in the entrepreneurial culture while centering on the idea of community involvement.

We determined our target audiences to be the neighborhood of 18th and Vine and entrepreneurs in Kansas City. These key markets are who the innova-tion building will ultimately affect and benefit.

Through this campaign, entrepreneurial dreams will come to life for all who wish to venture on this path.

KC CORE

Findings6

7Findings

FINDINGS

8 Findings

FINDINGS | Cities around the world, especially within the United States, have challenged the status quo by implementing revolutionary technologies and programs in the pursuit of community betterment.

We believe Kansas City and their future initiatives can look to these cities as a guide to construct the most ideal models of growth and success.

SECONDARY RESEARCH

BOSTON | CHICAGO | SEATTLE

9Findings

KANSAS CITY’S REFLECTION | BOSTON

District Hall lies in the heart of the Innovation District and is the world’s first public innovation build-ing. District Hall hosts open workspace, classrooms, assembly space and an area for people to col-laborate and develop their ideas to be bigger and stronger. With this district, Boston has added more than 5,000 new jobs and created more than 200 new companies (Innovation District: Wel-come Home Challenge). District Hall is funded by community sponsors, which keeps prices low and ideas flowing.

Boston should continue to be looked at as an ideal root to be reflected upon. Because of District Hall, Kansas City has now built its own innovation district, that will help implement KC CORE. KC CORE centers on being the essential location for resources, cultivating, learning, idea sharing and community engagement.

KC CORE encompasses a growing work area with capabilities to help produce successful entrepre-neurs and thinkers alike.

10 Findings

KANSAS CITY’S REFLECTION | CHICAGO

The Chicago Innovation Exchange is an innovation center helping scholars and entrepreneurs translate their ideas and technologies into startup businesses and products.This center provides a collaborative area for college students and the general community to become a more forward think-ing city (Chicago Innovation Exchange at the University of Chicago).

After seeing the use of college students working with entrepreneurs in Chicago Innovation Ex-change program, KC CORE strives to use a similar idea for the growth and development of entre-preneurs in Kansas City. KC CORE implementing partnerships with local universities will provide inspiration, community fellowship and hands-on experience to our current and hopeful future entre-preneurs.

11Findings

KANSAS CITY’S REFLECTION | SEATTLE

Seattle’s District U area is a section of downtown focused on innovation with the intent to meet the community’s needs and desires. Several public meetings were held to obtain the community’s sug-gestions and give them a voice in the development of District U. It partners with the community to renovate public facilities and advance the area (An Innovation City Archives). Because of this initia-tive, it seems Seattle has developed a system to support and produce a collaborative community that enhances not only entrepreneurs but the community.

KC CORE will include ways for the community to voice its opinions and we can look to Seattle for the best ways to do so. In collaboration and critiques, KC CORE will have access to the community’s mindset and incorporate it into KC CORE.

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Focus on expanding the entrepreneurial culture

Findings

FINDINGS | SECONDARY RESEARCH

Boston, Chicago and Seattle are models to mirror but in order to be a renowned innovation city, we analyzed numerous other innovation initiatives currently being implemented around the nation. San Francisco, Columbus and Austin provide insight for Kansas City’s development plan. These cities had three overarching principles guiding their proposals.

These various plans brought to light the underlying desire to aid the general public in generating and fostering communication, connections and growth in the interest of seeking prosperity. These cities illuminated the vast opportunities and individuality that cities can take to personalize their culture by adopting various initiatives. Some cities focused on the overall betterment of the municipality, while others worked on advanc-ing transportation initiatives. However, others chose to focus their attention on stimulating economic growth through entrepreneurial activity.

Optimizing livability through new infrastructure

and technology

Continued engagement and support

from the community

13Findings

We looked at the following cities and their current initiatives in order to gain a more comprehensive understanding

Chicago, Austin, Seattle, Boston, Columbus, San Francisco and Kansas City

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FINDINGS | LOCAL INNOVATION INITIATIVES

Mayor Sly James began to outline his vision for the future of Kansas City when he took office in 2011. The mayor declared the success of Kansas City hinges on assisting the entrepreneurial culture while continuing to focus on develop-ing innovation initiatives.

Kansas City has been modernized under Mayor James through various pro-posals and initiatives such as Google Fiber, Kansas City streetcar, interactive kiosks, free public Wi-Fi, sensory street lights, etc.

Through the implementation of these initiatives, the Kansas City economy and culture have become nationally recognized. These developments and part-nerships have transformed this flyover city into a hub for future prosperity by providing interactive, revolutionary entities. These changes not only improve current and future business opportunities, but reform and advance societal standards for all Kansas Citians.

Findings

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16 Section

FINDINGS | PRIMARY RESEARCHS

UR

VE

Y

The results of our survey offered insight into how to successfully create an en-trepreneurial niche. Three main themes were shown in the survey results:affordable prices on all business matters, corporate involvement/venturecapital and promoting Kansas City and its resources to entrepreneurs.

The results also concluded that Kansas City provides a high quality of life.

KC CORE will be the optimal spot for entrepreneurs of all generations to collaborate and expand business and ideas. The combination of professional advice and experience mixed with affordable rent will build the foundation forentrepreneurs to come to Kansas City and begin journey with KC CORE.

“We must find ways to bridge the generational gap which has been widened by technology. If

we can find ways for the older generation which control most of the money and politics to work

hand-in-hand with the younger generation which has greater influence on the public, we

could do some great things.“

Findings

17Section

FINDINGS | PRIMARY RESEARCH

We conducted two focus groups of 12 individuals who either resided and/or worked in the 18th and Vine area in order to gain better understanding about the future home of KC CORE. The focus group illuminated many aspects: community engagement and support, programing ideas and knowledge about our target audience.

We concluded that many adults, although they may be aware of the entre-preneurial atmosphere, are not aware of how Kansas City’s specific initiatives will benefit them. This means that although the notion of entrepreneurship is known, the end results are not easily tangible.

The continuous notion discussed throughout was tremendous pride within their community. The focus group continued to highlight the overall negative stigmas and perceptions associated with the 18th and Vine area and how they desire to change this outlook in the near future. Most everyone interviewed thought the KC CORE establishment was a step in the right direction.

Overall, there was a strong sense of ambition to establish and financially secure the 18th and Vine neighborhood in comparison to other areas within Kansas City. However, they believe this cannot occur unless their community’s voice is heard. One of the biggest hurdles faced is the overall lack of inclusion provided by public and private sectors.

“I see more young people that have ideas, and they have things that they want to promote, but they don’t know how to go about doing it, and if those things were available to them, then that would help them to grow their ideas that they’re trying to do.”

FO

CU

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RO

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Findings

18 Findings

SWOT ANALYSIS

STRENGTHS WEA

KNESSES

Lack of solidified plans:building layout, planned resources, etc.

Limited budget

Building in an underdeveloped area of KCMO

Monetary support from public sector

Mayor’s enthusiastic mindset about the future of KCMO

Concrete knowledge of the surrounding community

and neighborhood

19Findings

OPP

ORT

UN

ITIE

S

THREATS

Kansas City pride is paramount

Midwest mindset and neighborly support

Community’s willingness and desire to expand their neighborhood

Striving entrepreneurial presence

Increased rate of new entrepreneurs in United States

Established entrepreneurial resources(Kauffman Center, KC Startup Village,

Sprint Accelerator, etc.)

18th and Vine current perception:negative image, unsafe, depleted, etc.

New female entrepreneurs continue to decrease

20 Section

GOALS AND OBJECTIVESGOAL ONE Create and grow awareness of KC CORE to the target

markets: 18th and Vine residents and entrepreneurs in KC

Foster positive relationships between the community and KC CORE by hosting semi-monthly events from January 2017 to January 2018

Educate 10 percent of target markets on the vast amount of opportunities KC CORE provides through traditional and digital advertising by opening day

Objective One

Objective Two

Findings

21Section

Leverage KC CORE as the core contributor to Kansas City’s growing entrepreneurial culture

Obtain public backing by employing the support of established entrepreneurs/entrepreneurial resources in KC

Encourage KC entrepreneurs to lease office space in KC CORE with the hopes of having 20 percent occupancy by opening day

Objective One

Objective Two

Evolve KC CORE into a concrete entity that will cultivate learning, idea sharing and community engagement within the first six months of opening

Objective Two

GOAL TWO

Findings

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SOCIAL ENTREPRENEURS AND SOCIALLY MINDED ENTREPRENEURS

Findings

OUR INSIGHTOur research revealed entrepreneurs’ overall desire to obtain affordable, reliable resources in pursuit of bettering their business while attaining the publics support for their entrepreneurial efforts.

TARGET AUDIENCE

23Findings

Janice is a mother looking to jump back into the workforce after stepping away to raise her children. At age 44, Janice recently obtained her real-estate license. Every week, she enjoys giving back to the greater Kansas City area by volunteering at a local soup kitchen as well as the Children’s Mercy Hospital.

Janice is now hoping to add “successful real-estate agent” to her resume.

She acknowledges the fact that this profession requires an individual to establish a strong network presence around the community in order to reach a clientele. Though her children have made her aware of current social media trends, she is not truly advanced on all aspects and advantages that social media carries with it.

She is looking for a place that will provide educational tools, office space as well as networking opportunities, which will hopefully help expand her real-estate business.

SOCIALLY MINDED ENTREPRENEURan individual who practices social responsibility throughout their life and within the development of their enterprise

JANICE STEWART

Andrew is a young, eager social entrepreneur. At age 28, Andrew has a master’s degree in education from the University of Kansas. He is currently employed at a local newspa-per. However, in his spare time, he enjoys creating, writing and developing books for children. Andrew has always wanted to use his love for writing to better society, espe-cially for children.

With this, Andrew hopes to become a successful children’s book author with the ulti-mate aim of using his success to help underprivileged children obtain access to more books. He wants to establish a business model off these intentions. Andrew hopes to donate one book to a low-income school for every book of his purchased.

He does not have the money to have his own office space, but he needs to have a professional location to meet with possible investors. Andrew also hopes to obtain a working environment that will provide networking and collaborative spaces with other socially minded individuals.

He chose to begin to pursue his dream in Kansas City because that the city prides itself on the strong community efforts made daily by individuals like him.

SOCIAL ENTREPRENEURan individual who establishes an enterprise with the intent of solving social problems and/or effecting social change

ANDREW BROWN

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18TH AND VINE RESIDENTS

Findings

OUR INSIGHTThe focus groups conducted with members of the 18th and Vine area revealed two encompassing notions: to promote entrepreneurism to children/young adults; to enhance the overall perception of the 18th and Vine area.

From this key takeaway, Generation KC recommends that KC CORE implement programming initiatives to bring together not only entrepreneurs, but also the surrounding public.

ENTREPRENEURSTARGET AUDIENCE

25Findings

Margaret is a 37-year-old mother of two young children residing in the 18th and Vine neighborhood. She is currently working at Hallmark where she has been for the past 11 years. Margaret makes the average annual salary for residents residing in the 18th and Vine neighborhood at $45,150.

Both children attend Attucks Elementary School in Kansas City, Missouri. Margaret believes education is crucial to the future success of her children. However, she also believes digital literacy is needed in today’s ever-evolving society.

Margaret is seeking educational programming initiatives and/or after-school activi-ties that provide her children with tools to succeed in the future. Margaret is willing to pay so her children can attend such unique opportunities that she did not have growing up.

MARGARET JOHNSON

18TH AND VINE RESIDENTS

KC CORE

Creative26

27Creative

CREATIVE

28 Creative

The core of all innovation is to push past the ordinary and into the future. We strive for ORIGINALITY. We strive to be more than just another name.

To center ourselves on Kansas City’s development and community-centric experiences, we INSPIRE and provide excitement in hopes of

stirring human AMBITION.

WE ARE THE CORE OF INNOVATION.

KC CORE will revitalize and place this community as the true focal point, the core, of progressive ideas. It is time we bring back the true heart of this ever-changing city.

WE ARE KC CORE.

CREATIVE MESSAGE

29Creative

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KC CORE CENTERS ON COMMUNITY.

We support the development of refreshing ideas and connections

31Creative

ORECOMMUNITY

32 Creative

ORECULTURE

33Creative

KC CORE CENTERS ON CULTURE.We provide needed resources to expand upon cultures, ideas and dreams

34 Creative

KC CORE CENTERS ON CULTIVATION.

We generate inspiration and ideas that extend beyond KC in order to become THE city of entrepreunership

35Creative

ORECULTIVATION

36 Promotions

KC CORE

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PROMOTIONS

Promotions

38 Promotions

Our campaign developed a “WHY KC” video that promotes local, established entrepreneurs, while highlighting the ample opportunities striving entrepreneurs can gain from the Kansas City community to further their ideas.

The video will display established entrepreneurs, such as Betsy Johnson and Adam Arredondo, who have made a name for themselves in the community. We further want to feature individuals who are just beginning their journeys in entrepreneurship.

Through this video we hope to present the deep-rooted love the public has for Kansas City while providing inspiration to join the thriving, entrepreneurial movement seen throughout the nation.

The WHY KC Video has the capability to reach a wide audience across Kansas City as well as the nation. The video would be published on all of KC CORE’s owned media, while also using paid media to further promote the video in hopes of obtaining earned media. An important channel for this video will be Facebook, so the video will continue to be shared among Kansas City res-idents and beyond. We ultimately want to use the video to enhance conversation surrounding Kansas City, the entrepreneurial culture and KC CORE.

ENTREPRENEURSWHY KC VIDEO

Why KC video

RELEASE DATE October 2017

PURPOSE Promote KC CORE to entrepreneurs

39Promotions

To develop and create a positive relationship within the community, our campaign will kick off KC CORE with an open house and interactive visit open to all families and entrepreneurs.

This event will be the catalyst for the relationship be-tween the entrepreneurs and the residents of 18th and Vine. It will give the community an idea of what KC CORE does and why it’s important to help support local entrepreneurs. In this launch event, residents and entrepreneurs will tour the building, walk through offices, view meeting rooms and the facility resources, as well as listen to keynote speakers and learn about future programming.

There will be entertainment from local bands and food from a local barbeque restaurant. Information sessions will be held in different locations throughout the building to give entrepreneurs a sense of what it would be like to work there and the community will get a sense of the objectives behind the center. Community members and entrepreneurs can imagine what the building will be like in real-time and have an image to put with the idea.

OPENING DAYENTREPRENEURSKC CORE LAUNCH January 2018WHEN

PURPOSE Create a lasting relationship with the public.

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PROGRAMMINGKC CORE

Programming

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PROGRAMMINGKC CORE

Programming

42 Programming

PURPOSETo aid entrepreneurs while providing experience to university students

University of KansasRockhurst University UMKC

POSSIBLE PARTNERSHIPS

43Programming

University students at local campuses, such as The University of Kansas, Rockhurst University and University of Missouri-Kansas City, can provide resources to individuals seeking to make their ideas a reality with the help of KC CORE.

We propose the KC CORE leadership team partner with various university classes to provide the entrepreneurs renting space at KC CORE with concrete campaigns, designs and business plans. The classes would aid aspiring entre-preneurs throughout a semester.

Upper-level students majoring in Business, Journalism and Design would be ideal to pursue, as these majors can all provide insight and help with establishing a new business. Furthermore, Law school students could also benefit KC CORE’s entrepreneurs by providing legal guidance when it comes to proposed contracts. These partnerships could be viewed as either class credit or internship status.

This partnership will provide inspiration, community fellowship and hands-on experience to our current and hopeful future entrepreneurs.

OPENING DAYENTREPRENEURSUNIVERSITY PARTNERSHIPKC CORE should not solely focus on current entrepreneurs, but future ones as well. We propose that KC CORE partner with local universities in hopes of providing hands-on experience to students while providing our striving entrepreneurs useful and affordable knowledge in relation to their proposed business initiatives.

44 Programming

The goal of KC CORE Chats is not only to educate but also to inspire conversa-tion among the community. A diverse range of topics will be covered to attract a wide variety of residents. Series topics could include diversity, leadership, the history of 18th and Vine and social media education. KC CORE will be an-nounced and promoted through KC CORE’s social media platforms.

At the end of each event there will be an hour of collaborative conversation with complimentary coffee and tea. This will give attendees the opportunity to reflect with one another on the topics discussed and a chance to connect with one another.

KC CORE CHATSWe propose KC CORE host a monthly speaker series, KC CORE Chats, toprovide inspiration, community fellowship, mentorship and advice. Each month, a different speaker will share insight on his or her area of expertise to create a learning environment while also sparking community connection.

PURPOSETo provide community fellowship and inspriation via conversations

Leadership instillment Social media education

POSSIBLESPEAKER TOPICS

45Programming

Two major themes shown through primary research are the lack of funding and the need for networking opportunities. Networking is a great way for people to establish connections and exchange information to further their careers.However, sometimes these connections are not enough. Great ideas cannot survive without funding. KC CORE Catalyst will provide aspiring entrepreneurs the opportunity to pitch their ideas directly to local investors.

KC CORE Catalyst will feature five entrepreneurs each session and allow anunlimited number of investors to attend. Each entrepreneur will have 20minutes to pitch his or her idea to the investors and address any questions. After the speakers present, there will be an opportunity for all in attendance toconnect and collaborate.

KC CORE CATALYSTKC CORE will host a quarterly event to connect entrepreneurs with possible financial partners. This opportunity will allow KC COREentrepreneurs direct access to interested investors. KC CORE Catalyst will encourage new business opportunities for bothentrepreneurs and investors.

PURPOSETo connect entrepreneurs with possible financial partners

Quarterly event20-minute business pitches

EVENT DETAILS

46 Programming

The program will provide learning opportunities that the school district does not have the resources for. KC CORE Kickstart will be led by a combination of entrepreneurs leasing office space in KC CORE and university students who will receive credit toward leadership and/or entrepreneurial certificates.

Primarily, courses will be based on increasing children’s’ digital literacy and confidence. Course topics can be changed to cater to the community’s needs and wants. Children will create a new project every month, followed by areception for parents to view their children’s’ most recent work.

KC CORE Kickstart will foster a relationship between children and young leaders in the community, with the ultimate goal of instilling entrepreneurial spirit at an early age.

KC CORE KICKSTARTKC CORE will welcome children to the center in hopes of expanding their knowledge and building confidence for the future. KC CORE Kickstart will lay a foundation for children to develop an entrepreneurial mindset early on in life. It will be an after-school program held once a week for children in the Kansas City, Missouri, School District.

47Programming

PURPOSE To instill the entrepreneurial spirit within our youth

Digital literacyHands-on innovations

COURSE TOPICS

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KC CORE

Media

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MEDIA

Media

50 Media

To promote KC CORE and its forthcoming programs, we will utilize a mixture of traditional and modern media outlets to spread awareness to all current and future target audiences while promoting the growing entrepreneurial movement.

Traditional media will include both radio and print advertisements. For print ads, we propose utilizing existing, prominent infrastructures around Kansas City, Missouri. The ads will appear on Union Station banners, in the Street Car and in the Kansas City Journal.

Modern media will include utilizing digital and social media outlets as well asmodern day technology units to attain widespread awareness of KC CORE. Through social media we hope to be able to share the stories of entrepreneurs and in return bring light to this movement.

51Media

RADIO ADMUSIC: Instrumental of Fats Domino Kansas City. (Establish: then under)

ANNOUNCER ONE: Looking for a chance to to be more than just another name? Want to see your ideas come to life? Kansas City’s latest entrepreneurial center, KC CORE, is your answer.

Join KC CORE on Saturday, January 20 from 11am to 3pm at the corner of 18th and Vine for the Grand Opening of KC CORE. Live local music. KC’s famous barbeque. And the first chance to see the future for opportunities in action.

Be the core of innovation. Be Kansas City’s CORE. Join KC CORE on January 20th for a day of entertainment, exploration and excitement.

MUSIC: (Full, then fade at :30)

Radi

o A

d - K

C CO

RE’s

Gra

nd O

peni

ng :3

0

RADIO STATION KMBZ 98.1 News and Talk Radio WHEN For eight weeks

December 2017 to January 2018

52 SectionMedia

OPENING JANUARY 2018ORE

MOCK ADS TO BE RELEASED IN PRINT AND ONLINE

ORE

53Section Media

WHERE

IS GOINGENTREPRENUERSHIP

KC CORE

54 Media

SOCIAL MEDIA | FACEBOOK

Facebook will be the key platform for this campaign. Based on primary and secondary research, Facebook is the most used and viewed social media platform.

Our posts will contain real-time information about KC CORE and its upcoming events while establishing a strong relationship with the community andentrepreneurs.

We have developed a campaign specific to Facebook, “We are the core of innovation. We are KC CORE.”

Using this campaign, we can begin to reach an audience of entrepreneurs while attracting them to KC CORE opportunities.

From this campaign, we have developed the hashtags, #KCCORE and #IAmKCCORE.

Facebook also has a higher reach and frequency during sporting events and holidays. We will campaign heavily during Chiefs, Royals and Sporting KC game times. With KC CORE Launch happening shortly after the holidays, we will promote more frequently during the 2017 holiday season.

55Media

SOMETHING

IS COMINGBIGTO KC.

JANUARY 2018

56 Media

SOCIAL MEDIA | TWITTER

PURPOSE

#IAmKCCORE#KCCORE

PROMOTE REAL TIME COMMUNICATION

Twitter will be the second main source of social media communication. After research and analysis on channels through Nuvi, the phrase Kansas City Innovation has a reach of over 450,000. This will be a key platform in spreading KC CORE’s resources and ability to aid Kansas City’s future innovations. Most mentions of Kansas City Innovation are between 7pm and 9pm.

KC CORE’s Twitter will provide content on upcoming events, inviting entrepreneurs to interact, share ideas and network.

HASHTAGS

ORE

57Media

SOCIAL MEDIA | INSTAGRAM

Instagram will play a vital role in reaching a younger demographic while also providing intriguing images to share with users. The photos will feature children, entrepreneurs, events, keynote speakers and the building itself.

The goal for Instagram is to reach between 1,000 to 2,000 followers by KC CORE’s Launch.

HIGHLIGHTING CURRENT ENTREPRENEURIAL ACTIVITY

INSPIRING ENTREPRENEURIALACTIVITY DAILY

58 Media

WEBSITE HOME PROGRAMMINGABOUT KC CORE CONTACT USEVENTS

KC CORE LAUNCH

SATURDAY, JANUARY 20, 2018

KC CORE CHATS

TUESDAY, FEBRUARY 6, 2018

UPCOMING EVENTS

CLICK TO LEARN MORE CLICK TO LEARN MORE

KC CORECATALYST

CLICK TO LEARN MORE

SATURDAY, AUGUST 4, 2018

SOMETHING

BIGIS COMINGTO KC, MO

Join us for KC CORE Launch - the Grand Opening of Kansas City’s new innovation centerLocated in the historic 18th and Vine community

ADVERTISE ONEXISTING INFRASTRUCTURE

59Media

EXISTING INFRASTRUCTURE

UNION STATIONKIOSKSTREETCAR

ADVERTISE ONEXISTING INFRASTRUCTURE

60 Logistics

KC CORE

61Logistics

LOGISTICS

62

TIMELINE AND BUDGET

JANUARY TO MARCH 2017

APRIL TO JUNE

JULY TO SEPTEMBER

Start social media campaign through Facebook, Instagram, Twitter and Snapchat using #IAmKCCORE and #KCCORE

Run a promtional ad for the future of KC CORE in Kansas City Business Journal.

Start promoting KC CORE on commercialbreaks throughout KC Royals games

Start promoting KC CORE on commercial breaks throughout the KC Chiefs games

Run ads on Kiosk

Logistics

63Logistics

OCTOBER TO DECEMBER

JANUARY 2018

Start promoting KC CORE on commercial breaks throughout the KC Chiefs games

Release Why KC Video on Owned Media Accounts: Twitter, Instagram, Facebook, Website

Kansas City Business Journal Article: What KC CORE has to offer and a sneak peek into the new entrepreneurial entity in order to recruit attention

Promote KC CORE launch

Run ads on KC Streetcar, radio and TV

Hang banner ad in front of Union StationRADIO AD

16%

DIGITAL ADS23%

PROGRAMMING18%

FACEBOOK4%

OTHERSOCIAL MEDIA

4%

WHY KC VIDEO2%

TRADITIONAL MEDIA6%

KC CORE LAUNCH27%

64 Meet the Team

MEET THE TEAM

65

GENERATION KC

Meet the Team

66 Meet the Team

Elizabeth RommeAccount Executive

Michaeli HennessyPresentation Director

Megan Pruett Creative Director

KCGENERATION

67Meet the Team

Ashlynn WatermanPublic Relations Director

Bentley LeonardSocial Media Director

Colleen GaughanSocial Media Director

Joey LuberResearch Director

We thrive to generate and communicate your true, authentic stories. MISSION STATEMENT |

68 Special Thanks

KC CORE THANKS.. .

69Special Thanks

Generation KC would like to thank the city of Kansas City, Missouri, for considering our class for this revolutionary campaign. We would like to extend a special thanks to Kate Garman, Chris Hernandez, Kelly Lynch-Stange and Mayor Sly James. It has truly been an honor to work with you all. Generation KC cannot express how much we appreciate all your time and advice.

One more person deserving of recognition and our gratitude is Dr. Seo. Without you, none of this would have been possible. You continue to provide guidance to us all throughout this campaign. With your help, we have developed a campaign that we are proud of. Thank you for all your assistance, hard work and patience throughout this semester.

70 Reference Section

REFERENCE SECTION

71Reference Section

Innovation District: The Welcome Home Challenge. (2016).Retrieved from http://newurbanmechanics.org

Chicago Innovation Exchange at The University of Chicago. (2016). Retrieved from http://cie.uchicago.edu

An Innovative City Archives. (2016). Retrieved from http://murray.seattle.gov/category/vision-for-seattle/an-innovativecity/

City of Kansas City. (2016). Retrieved from http://kcmo.gov

IEEE Smart Cities. (2016). Retrieved from http://smartcities.ieee.org

Kansas City Union Station. (2016).Retrieved from http://unionstation.org

6 Reasons Kansas City Is The Most Lovable of Cities. (2016). Retrieved from http://m/huffpost.com