KCB:101|An Introduction to Media and Communication

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MACRO MARKETING: THE FUTURE IS NOW Phelps and Plumo: A winning partnership Elsbeth Redenius and Jeremy Collinson

Transcript of KCB:101|An Introduction to Media and Communication

MACRO MARKETING: THE FUTURE IS NOWPhelps and Plumo: A winning partnership

Elsbeth Redenius and Jeremy Collinson