Kcb final presentation
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Transcript of Kcb final presentation
KCB10130 second storyboard Product: Shovel
Aaron Needer Dennis Riggs
Lochy MclvorGemma Drake
Brand Concept
• Brand name and slogan- Shovelworks – It works
• Brand values and identity– Family, quality, loyalty, nationalism, community
• Target audience• DIY Dads, community, tradesmen.
Concept
“let’s dig to China”
ConceptHave you seen the
kids?
No love I think
they’re in the yard.
Concept
ConceptHow big is the hole
this time?
Concept
Concept
Concept
Concept… Where
you digging to
kids?
… dunno, China?
Concept
Concept
Concept
Context
• Where and when it will be aired• Framing
Likely interpretations
• Hugh Jackman as a signifier– Strong– Adventurous – Heroic
Likely Interpretations
• Values associated with Hugh Jackman– Strong– Adventurous
• Shiny shovel – Quality
Conclusion
• We have presented a simple concept– Relevant– Targets demographic
• Through this storyboard we have aimed to convey our business values and identity to our target demographic so that they will buy the product and want to have an association with our brand.