KBC #NTXGivingDay Campaign

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2015 North Texas Giving Day KiDs Beach Club® Campaign Submitted by Dave Crome, Todd Lamb & Keith Lewis

Transcript of KBC #NTXGivingDay Campaign

Page 1: KBC #NTXGivingDay Campaign

2015 North Texas Giving Day

KiDs Beach Club® Campaign

Submitted by Dave Crome, Todd Lamb & Keith Lewis

Page 2: KBC #NTXGivingDay Campaign

6 a.m. – 11 a.m.Today is North Texas Giving Day

11 a.m. – 4:30 p.m.Impact of KiDs Beach Club®

4:30 p.m. - MidnightHow Long Will the Door Remain Open

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day KBC Videos Played on Giving Day

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Postcard MailerMailed to 3,500 peopleon Aug. 20, 2015

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Social Media Reminder No. 1

Posted: Sept. 2

Facebook Reach: 1,458

Twitter Impressions: 518

Funnel Maker Email:Distributed: Sept. 2

Sent: 1,738

Opened: 1,014

Clicks: 46

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Social Media Reminder No. 2 Social Media Reminder No. 3

Posted: Sept. 10; 1 p.m.

Facebook Reach: 958

Twitter Impressions: 138

Posted: Sept. 12; 8 a.m.

Facebook Reach: 1,134

Twitter Impressions: 308

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Facebook & Twitter Cover Graphics: Thursday is North Texas Giving Day

Posted: Sept. 14; 8:30 a.m. Facebook Reach: 178 Twitter: No data

Posted: Sept. 17; 5:30 a.m. Facebook Reach: 123 Twitter: No data

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Social Media Countdown No. 1 Social Media Countdown No. 2

Posted: Sept. 14; 1 p.m.

Facebook Reach: 1,358

Twitter Impressions: 307

Posted: Sept. 15; 3 p.m.

Facebook Reach: 466

Twitter Impressions: 251

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Social Media Countdown No. 3 Constant Contact: Tomorrow Is…

Posted: Sept. 16; 2:30 p.m.

Facebook Reach: 428

Twitter Impressions: 199

Distributed: Sept. 16; 3 p.m.

Sent: 19,435

Opened: 2,897 Clicks: 83

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Constant Contact: Today is North Texas Giving Day

Distributed:Sept. 17; 5:55 a.m.

Sent: 19,367

Opened: 1,939

Clicks: 56

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Social Media: Today is Giving Day

Posted: Sept. 17; 6 a.m.

Facebook Reach: 878

Twitter Impressions: 179

Social Media: Millions of Kids…

Posted: Sept. 17; 9 a.m.

Facebook Reach: 2,807

Twitter Impressions: 235

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Posted: Sept. 17; 3:15 p.m.

Facebook Reach: 723

Twitter Impressions: 185

Vimeo Plays: 6

Tammy TerrellKBC Strategic Growth Director

Video: KBC in Victory Plaza

Posted: Sept. 17; 10 a.m.

Facebook Reach: 1,102

Twitter Impressions: 135

Vimeo Plays: 8

Cindy LeachKBC Executive Director

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Constant Contact:Distributed: Sept. 17; 11:30 a.m.

Sent: 19,319

Opened: 1,944

Clicks: 94

Social Media:

Posted: Sept. 17; 11:30 a.m.

Facebook Reach: 707

Twitter Impressions: 154

Vimeo Plays: 36

Chris Burton on the Impact of KiDs Beach Club®

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Social Media: BDA has moved Social Media: Meetings distracting?

Posted: Sept. 17; 1 p.m.

Facebook Reach: 138

Twitter Impressions: 83

Posted: Sept. 17; 4 p.m.

Facebook Reach: 141

Twitter Impressions: 164

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Social Videos: KBC in Victory Plaza

Maria Lummus,KBC Chief Financial Officer

Jennifer Stuhan,KBC Strategic Growth Director

Posted: Sept. 17; 6 p.m.

Facebook Reach: 331

Twitter Impressions: 65

Vimeo Plays: 4

Posted: Sept. 17; 2:30 p.m.

Facebook Reach: 1,775

Twitter Impressions: 73

Vimeo Plays: 3

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Constant Contact:Distributed: Sept. 17; 4:30 p.m.

Sent: 19,268

Opened: 2,377

Clicks: 116

Social Media:

Posted: Sept. 17; 4:30 p.m.

Facebook Reach: 1,388

Twitter Impressions: 77

Vimeo Plays: 61

Jack Terrell Asks How Long will the Door Be Open

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Social Media: Devotional tonight? Social Media: 10 o’clock news

Posted: Sept. 17; 8 p.m.

Facebook Reach: 337

Twitter Impressions: 123

Posted: Sept. 17; 10 p.m.

Facebook Reach: 471

Twitter Impressions: 123

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Social Media: 30 minutes left Social Media: Thank You!

Posted: Sept. 17; 11:30 p.m.

Facebook Reach: 184

Twitter Impressions: 134

Posted: Sept. 18; 10:15 a.m.

Facebook Reach: 1,223

Twitter Impressions: 73

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Constant Contact:Distributed: Sept. 18; 10:15 a.m.

Sent: 19,225

Opened: 2,309

Clicks: 36

Thank You for Supporting KiDs Beach Club® on North Texas Giving Day

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Facebook & Twitter Cover Graphics: Thank You!Posted: Sept. 18; 12 a.m.

Facebook Reach: 150 Twitter: No data

KiDs Beach Club® Social Media LinksFacebook: www.facebook.com/KiDsBeachClub

Twitter: www.twitter.com/KiDsBeachClubInstagram: www.instagram.com/KiDsBeachClubYouTube: www.youtube.com/KiDsBeachClub

Vimeo: www.vimeo.com/KiDsBeachClub

@KiDsBeachClub #KiDsBeachClub