Campus tourKBC

Create an event experience based on the running KBC youth campaign, with a strong focus on brand awareness and data capitation

Briefing

In collaboration with VVL BBDO and Proximity BBDO, N BBDO created a 360°approach for the annual KBC youth communication campaign. We transformed the campaign, next to a summer festival tour, in a student campus tour

Central idea

Central idea

Each time a central theme was used and adapted to specific student environments

These student environments were found in student Kick Off events from large university cities in from large university cities in Flanders: Brussels, Antwerp, Ghent, Bruges, Kortrijk, Hasselt and Leuven

Central idea

The tours took place in October

(= start of the school year)

There was a potential reach of approximately reach of approximately

25.000 students

Results

2006

Photo on Card: people had their picture taken. This picture was printed on a bankcard and emailed to themto them

In collaboration with JIM TV there were 7 stops with 4970 participants (382 each day)

Results2007: “KBCsponsorockt.be”: people had a pillow fight. The winner could win a fatboy. There were 7 stops with 1276 participants (182 each day)

Results2008: “Haal meer uit je aquarium”: people had their picture taken in the campaign visual of an aquarium. They could catch different fishes in a whirlwind cube. There were 5 stops with 2203 participants (440 each day)