Brand PartnershipAugust 2012 Popovka

Crimea, Ukraine

WHAT IS KAZANTIP REPUBLIC? OVERVIEW

The Kazantip Republic is a nonexistent state somewhere under the premium sun, which may something of a music festival.

It’s set at pretty small area about 2 km2 of coast of Black Sea, in Popovka village, Crimea.

Kazantip looks like uniquely infuses weeks long holi-day with mostly electronic music festival, incredible programming, a simply stunning range of weird and wonderful venues, a contemporary club music line up which embraces both mainstream and cutting edge, best DJs, dancers, musicians, performers and other creative minds from around the world.

It taken place every August, attracting over 100 000 attendees from more than 40 world countries.

PROFILE LOCATION

Kazantip’s profile on the international scene was reinforced in late 2010 when it won IBIZA DJ AWARDS WORLD’S BEST FESTIVAL.

At its third decade, Kazantip Republic is regarded by a growing number of inter-ested young people and related media as one of the most quirky, extraordinary and long running event in Eastern Europe.

Privately owned clubbing La-La-Land Ukraine (no visa required for EU citizens)

Coast of a Black SeaPopovka village Simferopol

InternationalAirport

120 km90 min drive

It makes countless list of names where likes of Pendulum, Infected Mushroom, Bomb the Bass, Mark Knight, Plump DJs, Carl Cox, Denis A, Sander van Doorn, Above & Beyond, Armin Van Buuren, Bobina, Paul Van Dyk, Ferry Corsten, Timo Maas, Sven Vath, Ricardo Villalobos, MANDY, Loco Dice, Oliver Koletzki, Robert Babicz, Crystal Method to name a few.

MUSIC

So, 15 stages and dance floors … Kazantip is in every DJ focus of interest project.

We do host 300+ DJs & electronic music and live acts every year.

Every August

100 000 + visitorsMale 65% + Female 35%

30 countriesRussia 45% + Ukraine 30% + World 25%

24/7 music & social phenomenon

TARGET MARKET ATTENDANCE

Single entry from US$ 100when Multy Entry with unlimited access to weeks of entertainment from US$ 180.

EVENT COST

General: 22-45. Core: 26-38 year old professionals, who have a high expendable income and have an active interest in unique experiences, travel, are knowl-edgeable about music, are active, educated and open minded.

15 stages40+ bars and restaurants 2 open air cinemas2 kite-surfing stationsmuseumswimming pooltriumph arch observing towersport gym and an amount of weird architectural structures

All of this is fitted with ton of light and sound and, when the night comes down, looks pretty much like an extraterrestrial space base.

ACCOMODATION

FACILITIES

We are not providing accommodation services or own a property in Popovka and nearby. Private houses are available for rent directly from house owners.

More customized options available.

SEASIDE TERRITORY

From morning sun on the sand to noon dance in the sea. From 50 people capacity tears apart White Bar to 30 000 people Opening and Closing Ceremonies. Unbelievable set of entertainment and leisure facilities by the sea and solid reason dares people to dance somewhere di!erent.

of a smoothgolden sand beach –

lovely

2 km2

29 °CAverage day timeair temperature

in August

28 °CAverage watertemperature

in August

dryprairie

air

iodine saltevaporation

May20

October14

bathing season

Black Sea water surface is a boundarybetween Europe and Asia

EVENTS *optional

Z GAMESweek long music and extreme sport event

MUSIC SUMMITmusic business professionals two day round table coctail and press conferences, easy

LIVE ON MARSweek long live bands concert series on Faberge Stage

Z New Year Dayopening of access to the territory of Kazantip Republic on July 31

Z Sunsets + new to addZ Sunrisecollection of a great moments

Princess Ballfancy dresses party by Kazantip’s Beauties

STRUCTURE

Former Democratic Republic

PreZident

Constitution & Criminal Codex

Ministry Cabinet

Single or multi-entry visas

International chain of Consulates

Kazantip-Republic.com

RADIOACTIVE HISTORY: XX YEARS

You might be surprised by the following fact: Kazantip Republic turns 20. Started back to 1992 as holiday destination for windserfers it is became a phenomenon after first time on the Planet ever rave at Nuclear Power Station Reactor.

20 years is not that little for a clubbing era, and it’s been really radioactive and outstanding years, having given a few generations of musicians, djs, video-artists, dancers, filmmakers, performers, designers, sportsmen and lots of creative and partying people.

INTERNATIONAL EXPANSION MEDIA

Kazantip Republic brand World’s rising acknowledgement is also developing with a network of regional Consulates and more than 40 club nights planned for the tour in early 2012.

Kazantips international media coverage has grown significantly in recent years when both CNN and EuroNews covered it with a special features.

Benefiting from its XX Anniversary, Kazantip gar-ners an unprecedented amount of press atten-tion and is backed up by a creative marketing campaign, TV and radio coverage and special cross promo media partnerships.

KAZANTIP: THE MUSIC

For over a 20 Years Kazantip Republic worked with thousands of DJs and wide spectrum of other talented people. Among others:

ALEXEI KONONOV / KON"ALIK GOCHALISSA SPUTNIKANDRAY NOVAKANDREY PUSHKAREVANDROIDANRILOVARKADIY AIRARTEMIEVARTYB-VOICEBELLBOBINACOMPASS VRUBELLCOSMONAUTD1DAN

DENIS ADR.SPY.DEREASY CHANGESFEELFONAREVGRADINCOGNITOJOSSJULIA GOVORKIRILOFFKOLYAKTO DJLADY WAKSLENA POPOVALISTMAYSMELODICAMICHAEL DEMOSMIKE SPIRITMOONBEAMNIKKNILSOLEG OJOOLEG PAKPARTYPHONER- TEMSAINTSENDERSERGEY SANCHESSERGEY SAPUNOVSERGEY TKACHEVSTROGONOVTIMUR MAMEDOV // X.P. VOODOO

KAZANTIP: THE MUSIC

ABOVE & BEYONDARMIN VAN BUURENATOMIC HOOLIGAN BORIS BREJCHABTCARI LEKEBUSCHCARL COXCRYSTAL METHODDOPDUSTY KIDFERRY CORSTENFUNK DVOIDGUY GERBERGUY JHYBRIDJAMES ZABIELA JAY HAZEJOHN BKOLLECTIV TURMSTRASSEL. THORNHILL & M. HØRGER AKA SMASH HI. FI LOCO DICE

M.A.N.D.Y. MARCO BAILEYMARCO CAROLAOLIVER HUNTEMANNPAUL VAN DYKPENDULUM PETRE INSPERESCUPITICURICHIE HAWTINROBERT BABICZSERGE DEVANTSETH TROXLERSTANTON WARRIORSSTEPHAN BODZINSVEN VATH

ARMIN VAN BUUREN

«Once in a lifetime experience!! KAZANTIP on Popovka beach Ukraine. Many people told me this is the best festival where you HAVE to go to... And I've seen it now myself. Believe the hype! You have to see this! Amazing!! Thank you Kazantip!»

SVEN VATH

«A big big Thank You! to the whole crowd – you were absolutely great! Above all, I want to express my respect and special thanks to the promoters and the Kazantip team – you are amazing!»

PAUL VAN DYK

«Kazantip is a fantastic project with an impressive production and very outgoing crowd»

TIMO MAAS

«Best festival on the planet? The mother of all festivals is Glastonbury, but apart from that it’s Kazantip, Ukraine»

ARTISTS, DJS, PERFORMERS& LEVERAGE PROGRAM

Kazantip Republic have outstanding relationships with artist management and booking agents, and can negotiate on brand partner’s behalf for further artist tie-ups, brand ambassador programs, and exclusive performances to further leverage and amplify any association with Kazantip Republic and / or the partner brands music campaign.

PRESS, SOCIAL MEDIA & ARTIST NETWORKS

Artists are contractually obliged to do Press, Social Media, Radio and TV in the pre and post event stages. Kazantip Republic is experienced in making sure that the all artist networks are utilized and profile is maximized to the benefit of the event and any partner brands.

BRAND OPPORTUNITY

Kazantip Republic presents a range of sponsorship opportunities that can be tailored to suit the individual brands objectives. Sponsor brands would be integrated across marketing channels and any bespoke activations at the main event leveraged and amplified to maximum e!ect through Kazantip Republic (& partner) communication channels.

BRAND PARTNERSHIP OPPORTUNITIES

KAZANTIP REPUBLICTHE VALUESTHE MUSIC

THE LOCATION

THE JOURNEY

THE ATMOSPHERE

THE PEOPLE

THE SEA

THE HAPPINESS

A bespoke Sponsorship program can be tailored to

achieve specific brand objectives.

THE LEGACY

THE PRE JOURNEY & BUILD UP

MARKETING & COMMUNICATIONS PLAN

STRATEGIC PARTNERSHIPS & EVENTS

PR STRATEGY

BRAND AMBASSADORS

BLOGGER OUTREACH

POST EVENT AMPLIFICATION

Reach is always going to be challenging, however a large focus is placed on maximizing the amplification of the main event and increasing the media value associated at every opportunity. Brand partnerships are integrated into this plan at every opportunity and using the networks of ambassadors, media partners and the PR program e!ectively ensures that the Kazantip Republic experience is prolonged and pushed a to a wide demographic and the connected brand leveraged for maximum standout.

TVLIVE ONLINE STREAMINGPRVIDEO DISTRIBUTION & SEEDINGRADIOMEDIA PARTNERSDATABASEARTISTS NETWORKS & LEVERAGEBRAND PARTNER NETWORKSKAZANTIP ONLINE & SOCIAL MEDIA NETWORKSDIGITALBRAND & CAMPAIGN AMBASSADORSUSER GENERATED CONTENT

OVERVIEW

MARKETING & COMMUNICATIONS PLAN(RUSSIA, UKRAINE, UK and REST OF THE WORLD)

XX executes a well-planned and scheduled marketing and communications plan that focuses on the key target market and related, peripheral subcultures. The integrated plan incorporates both above and below the line marketing and includes a mixture of TV, Radio, Outdoor, Experiential, Digital and PR. Our schedule ensures a high level of recall within the target market, enabling Kazantip Republic to remain as aspirational as ever. This is reinforced at the event and post event with a leverage campaign that achieves amplification levels above and beyond the target market and media value levels, which are outstanding for an event of its size.

GENERAL MARKETING:OUTDOOR MEDIAPRINT: MAGAZINESPRINT: NEWSPAPERSARTIST LEVERAGE PROGRAMTERRESTRIAL TVNATIONAL RADIOEVENTS

BRANDED CONTENT DISTRIBUTIONSOCIAL MEDIA COMPETITIONFACEBOOK / VK / TWITTERKAZANTIP-REPUBLIC.COM

DIGITAL MARKETING& COMMUNICATION

PR

UK MOTHER PR AGENCYEUROPEAN PR DISTRIBUTIONBLOGGER OUTREACHONLINE PRCOMPETITIONSPRESS TRIP & HOSPITALITY PROGRAMMEDIA PARTNERS

PR 2011 RESULTS

RAINBOW STONE HEAVEN

FURTHER EVENTSAND OTHER PARTNERSHIPSOPPORTUNITIES

TOURS AND CLUB NIGHTS

PODCAST

iOS APPLICATION

MIXES AND COMPILATIONS

GENERAL EVENT COMMUNICATION

SUNSETS AND SUNRISES SPONSORSHIPS / SAMPLING SESSIONS

MERCHANDISE

PRESS TOURS AND PRESS PARTY

DAILY ONLINE CONTENT

VIDEO WALLS AND BROADCASTING

DIGITAL PR COVERAGE

BRANDED GUEST HOUSE / HOUSE PARTIES

BRANDED LOCAL TRANSPORT AND HELLICOPTERS

CASE STUDIES

Passion for music, events and experiences is stronger than ever. Kazantip Republic provides the perfect platform for a partner to leverage their brand and communicate with people when they are emotionally engaged, relaxed, on holiday and listening to the music that they love. Kazantip is a blank canvas in terms of possibilities and options for a brand partner.

Top quality pre and post event marketing activity combined with intensive media campaigns (TV, Radio, digital and PR) ensures that all Snowbombing partnerships are leveraged and amplified to maximum e!ect.

As an organisation we work with many brands and agencies and as a result are extremely experienced and focussed on delivering a high level ROI and more importantly ROO for the connected brand.

BRAND PARTNERSHIPS SUMMARY

KAZANTIP (IN SUMMARY)

Is a world renowned event that combines sports by the sea with music,partying an unrivalled line up that will not be seen anywhere else by the Black Sea.

O!ers fantastic exposure over a cross-section of media platforms.

Is uniquely placed in the festival Hall of Fame enabling uncluttered exposure.

O!ers vast amounts of flexibility for bespoke partnership opportunities and unique packages.

Nikita MarshunokPresidentZ-prez@mail.ru

CONTACTS Yury Marychev

YO!