Katie lin iml 140 midterm
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Transcript of Katie lin iml 140 midterm
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GREEK CHICGREEK CHIC
Katherine Helene
Katherine Helene
Presented to: IML 140
Presented to: IML 140
October 17October 17thth , 2011, 2011
“Expanding your wardrobe to endless possibilities”
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What’s the pain?
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$
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What’s the product?
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Wha
t will
GRE
EK
Wha
t will
GRE
EK
CH
IC p
rovi
de
?
CH
IC p
rovi
de
?• Stylish & easy to use
Stylish & easy to use websitewebsite
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Wha
t will
GRE
EK
Wha
t will
GRE
EK
CH
IC p
rovi
de
?
CH
IC p
rovi
de
?• Name-brand,
Name-brand, fashionable formal
fashionable formal wear and accessories
wear and accessories
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Wha
t will
GRE
EK
Wha
t will
GRE
EK
CH
IC p
rovi
de
?
CH
IC p
rovi
de
?• Reasonable rental fees:
Reasonable rental fees:
10-15% of the retail
10-15% of the retail priceprice
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Wha
t will
GRE
EK
Wha
t will
GRE
EK
CH
IC p
rovi
de
?
CH
IC p
rovi
de
?• Convenient, fast
Convenient, fast deliverydelivery
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Who’s the target customer?
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“Expanding your wardrobe to endless possibilities”
Fashionable Convenient Affordable Fresh Reliable Fun