Kathleensparksunit1.2
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Transcript of Kathleensparksunit1.2
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Northwestern Technologies and Social Media Advertising
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What is Social Media?• Social Media in Web 2.0
terminology is a website
that interacts with the
person seeking information.
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Emergence of Social Media in the Corporate World
• 2011 - The emergence of social media• 2012 -Social media users more than doubled in the US• 2013 - Social media continues to grow
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Advantages of Social Media• Social media brings attention to your
product
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Disadvantages and Pitfalls to Avoid with Social Media
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Current Social Media Landscape in the IT Industry
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Opportunities and Benefits /
Success Stories• Benefits and
success stories of social media advertising
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Conclusion• It’s a low cost marketing
strategy that can create high returns and a competitive advantage.
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References:
Images:http://www.bing.com/images/search?q=social+media+icons&qpvt=social+media+icons&FORM=IGRE
Porterfield, Amy 2011). 9 Companies Doing Social Media Right and Why. Social Media Examiner, pages. http://www.socialmediaexaminer.com
Freeman, Kenneth, & Questrom (2013). Stop Wasting Your Company’s Money on Social Media. Wall Street Journal, 2. http://blogs.wsj.com
Suto, Wendy (2011). Top 14 benefits of Social Media. SiteProNews, 2. http://www.sitepronews.com
Hooley, Jay (2013). Three Ways Companies Blow it With Social Media. 2. http://www.blogs.wsj.com